{"id":1133,"date":"2020-06-24T14:14:00","date_gmt":"2020-06-24T12:14:00","guid":{"rendered":"https:\/\/www.smsapi.com\/blog\/?p=1133"},"modified":"2023-04-27T12:40:12","modified_gmt":"2023-04-27T10:40:12","slug":"sms-path-to-purchase-from-attention-to-the-shopping-basket","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/sms-path-to-purchase-from-attention-to-the-shopping-basket\/","title":{"rendered":"AIDA in SMS Marketing \u2013  from Awareness to Checkout"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>How to utilize the potential of SMS marketing at different steps of business communication?<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Without a doubt, an SMS message is one of the most effective ways of communication at every stage of the purchasing process. Text messaging supports sales and customer service \u2013 as long as the campaign is well-prepared.<\/p>\n\n\n\n<div class=\"wp-block-smsapi-blog-2021-infobox infobox infobox--info post-content--full-width\"><div class=\"infobox__icon\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\"\/><\/div><div class=\"infobox__title\"><h4>What&#8217;s AIDA?<\/h4><\/div><div class=\"infobox__content\">\n<p class=\"wp-block-paragraph\">AIDA is one of the most popular marketing models. The acronym translates to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A<\/strong> \u2013 <a href=\"#attention\">attention<\/a><\/li>\n\n\n\n<li><strong>I<\/strong> \u2013 <a href=\"#interest\">interest<\/a><\/li>\n\n\n\n<li><strong>D<\/strong> \u2013 <a href=\"#desire\">desire<\/a><\/li>\n\n\n\n<li><strong>A<\/strong> \u2013 <a href=\"#action\">action<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Text messages are the fastest way to pass the message to the customers. In most of the cases, they <strong>read them within 5 minutes upon delivery<\/strong>. What is more, online customers collect packages two times faster when they&#8217;re notified about them via SMS messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each step of the customer experience requires different tools.&nbsp;I&#8217;ll show you how to implement <strong>AIDA<\/strong> in <a href=\"https:\/\/www.smsapi.com\/en\/bulk-sms\" target=\"_blank\" rel=\"noreferrer noopener\">bulk SMS communication<\/a>. The method is well-known in the marketing world and is useful when planning and composing messages. As an introduction, you should know that AIDA is an acronym of:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/aida2-1-730x547.png\" alt=\"AIDA diagram\" class=\"wp-image-1155\" width=\"620\" height=\"464\" srcset=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/aida2-1-730x547.png 730w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/aida2-1-133x100.png 133w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/aida2-1-267x200.png 267w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/aida2-1-768x575.png 768w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/aida2-1.png 1029w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"attention\">A \u2013 let&#8217;s make them aware!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s impossible to want something if you don&#8217;t know that &#8220;it&#8221; actually exists. This is why you should constantly remind your potential customers about the product or service you want them to buy or use. Before the attention is drawn, it&#8217;s important to <strong>create buying personas describing your audience in detail to know exactly who you <\/strong>are talking to. This way, your communication <a rel=\"noopener noreferrer\" href=\"https:\/\/www.smsapi.com\/targeting\" target=\"_blank\">targets<\/a> the right customer group.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-1-576x1024.png\" alt=\"SMS delivery notification\" class=\"wp-image-1145\" width=\"250\" height=\"445\" srcset=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-1-576x1024.png 576w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-1-56x100.png 56w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-1-113x200.png 113w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-1-768x1365.png 768w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-1.png 1080w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A consistent communication strategy, which includes SMS and e-mail marketing, is easy to implement. <a rel=\"noopener noreferrer\" href=\"https:\/\/www.smsapi.com\/blog\/e-mail-booster-sms-supports-e-mail-marketing\/\" target=\"_blank\">E-mail Booster<\/a>&nbsp;is a feature that allows you to <strong>increase the effectiveness of e-mail<\/strong> activities with a bit of help from SMS. Simply saying,&nbsp;if a recipient doesn&#8217;t open an e-mail for a few hours, they will automatically receive an SMS with a reminder to visit an inbox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use SMS to <strong>attract attention<\/strong> to a new offer, campaign, or season sale (e.g. winter sales, summer peak, <a href=\"https:\/\/www.smsapi.com\/blog\/black-friday\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday<\/a>). Messages with a <a href=\"https:\/\/www.smsapi.com\/en\/url-shortener\" target=\"_blank\" rel=\"noreferrer noopener\">short link<\/a>&nbsp;can easily <strong>redirect the customers to the website<\/strong> with more details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A quick tip: monitor traffic in Google Analytics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use short links with UTM parameters to track incoming traffic in Google Analytics. Watch the video and learn how to do it:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to track SMS campaigns with UTM parameters? | SMSAPI\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/K8dEN0OXFzg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Also, do not forget to set&nbsp;an alphanumeric <a href=\"https:\/\/www.smsapi.com\/blog\/sender-id-how-to-send-branded-sms-company-name\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS Sender ID<\/a>. What it does is <strong>replace a phone number with a word or phrase<\/strong> of your choosing. It&#8217;ll be displayed on the clients&#8217; phones, increasing brand awareness and credibility of the messages.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-smsapi-blog wp-block-embed-smsapi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"CT4QBvoO86\"><a href=\"https:\/\/www.smsapi.com\/blog\/sender-id-how-to-send-branded-sms-company-name\/\">Sender ID \u2013 How to Send Branded SMS Messages with the Company Name Instead of a Number?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Sender ID \u2013 How to Send Branded SMS Messages with the Company Name Instead of a Number?&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/sender-id-how-to-send-branded-sms-company-name\/embed\/#?secret=QL1llynRnQ#?secret=CT4QBvoO86\" data-secret=\"CT4QBvoO86\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"interest\">I \u2013 make them think about it!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Messages with <a rel=\"noreferrer noopener\" href=\"https:\/\/www.smsapi.com\/en\/discount-codes\" target=\"_blank\">discounts codes<\/a> or <strong>time-limited promotions<\/strong> are the best ways to interest your audience with the product or service. The most effective SMS is <a href=\"https:\/\/www.smsapi.com\/en\/personalization\" target=\"_blank\" rel=\"noreferrer noopener\">personalized<\/a> and informs about the offer and sets a specific timetable when it is available.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-2-576x1024.png\" alt=\"Happy birthday text message example\" class=\"wp-image-1143\" width=\"250\" height=\"444\" srcset=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-2-576x1024.png 576w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-2-56x100.png 56w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-2-113x200.png 113w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-2-768x1365.png 768w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-2.png 1080w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Obviously, use<strong> common sense when scheduling SMS campaigns<\/strong>. Reasonable and regular contact builds loyalty, but excessive use of any communication tool will cause disappointment and be perceived as spam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It isn&#8217;t only frequency that matters but also the <a href=\"https:\/\/www.smsapi.com\/blog\/how-to-schedule-sms-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">timing of the message<\/a> \u2013 hour and day of a week. Honestly, there&#8217;s no golden rule here. You can&#8217;t choose the time that gives 100%&nbsp;certainty of effectiveness. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can predict your customers&#8217; behaviour using <strong>comparative A\/B tests,<\/strong> though. The method is easy \u2013 compose the same content and similar customer base but send it at a different time or a week. It&#8217;s an easy way to <strong>determine the right time to send text messages to your audience<\/strong>, and consequently, to plan your campaigns better. Remember that each audience has different habits &#8211; young moms&#8217; free time&nbsp;may vary from young entrepreneurs&#8217; one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"desire\">D \u2013 make them want it!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Retention is one of the most important <strong>KPIs<\/strong> (key performance indicators) \u2013 this rate shows how many customers return to you. It would be great to treat them well, wouldn&#8217;t it? <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-smsapi-blog wp-block-embed-smsapi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"lD0lTijeTK\"><a href=\"https:\/\/www.smsapi.com\/blog\/key-performance-indicators-in-sms-marketing\/\">Key Performance Indicators (KPI) of SMS Marketing Strategy<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Key Performance Indicators (KPI) of SMS Marketing Strategy&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/key-performance-indicators-in-sms-marketing\/embed\/#?secret=5y87hd5Kz0#?secret=lD0lTijeTK\" data-secret=\"lD0lTijeTK\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t forget to show care at their <a href=\"https:\/\/www.smsapi.com\/en\/birthday-sms\" target=\"_blank\" rel=\"noreferrer noopener\">birthday<\/a> by sending wishes and special discounts via SMS. It&#8217;s not surprising that it&#8217;s much better and cheaper to take care of an existing customer than acquire a new one. Here&#8217;s a tip: SMS is an excellent tool to create a <strong>loyalty program<\/strong> for your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"action\">A \u2013 and finally&#8230; Action!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When the customer knows what exactly is needed, they can make a purchase decision. Don&#8217;t forget that SMS is also a great way to thank for the purchase, but it can also be an invitation to upgrade order and offer an additional discount for the future. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-3-576x1024.png\" alt=\"Order confirmation SMS notification\" class=\"wp-image-1141\" width=\"250\" height=\"443\" srcset=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-3-576x1024.png 576w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-3-56x100.png 56w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-3-113x200.png 113w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-3-768x1365.png 768w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/10\/e-commerce-3.png 1080w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ask your customer to agree on&nbsp;processing personal data while placing an order \u2013 this is how you can quickly build your customer base for your future <a href=\"https:\/\/www.smsapi.com\/en\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing<\/a> campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the order is being processed, use <strong>SMS to inform the customer about each step<\/strong>: order completion, shipment, delivery, etc. Every information sent via SMS makes the transaction more transparent and understandable. Make them able to see the process and keep up with its pace. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a final thought, a <strong>client relationship based on mutual trust and transparency<\/strong> makes customers return and make additional purchases. What is more, this kind of message save time, and thus money, for your customer service department.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Additional benefits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SMS channel is also a convenient way of collecting opinions. Discover another powerful feature \u2013 a <a href=\"https:\/\/www.smsapi.com\/en\/virtual-mobile-numbers\" target=\"_blank\" rel=\"noreferrer noopener\">virtual mobile number<\/a>&nbsp;that allows <a href=\"https:\/\/www.smsapi.com\/en\/two-way-sms-communication\" target=\"_blank\" rel=\"noreferrer noopener\">two-way SMS communication<\/a> with the customers. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-smsapi-blog wp-block-embed-smsapi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"rGJfdxzSFc\"><a href=\"https:\/\/www.smsapi.com\/blog\/how-to-receive-sms-online\/\">How to Receive SMS Online? 2-Way SMS Communication (quick guide)<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Receive SMS Online? 2-Way SMS Communication (quick guide)&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/how-to-receive-sms-online\/embed\/#?secret=uczDosZfpp#?secret=rGJfdxzSFc\" data-secret=\"rGJfdxzSFc\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">They can easily share their opinions with simple &#8220;YES&#8221; or &#8220;NO&#8221; text messages or evaluate an order. You can <strong>quickly get feedback, find weaknesses in the delivery chain, and improve the <a href=\"https:\/\/blog.close.com\/how-to-build-a-sales-process-that-gets-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales process<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To sum up, <strong>SMS is inseparable and coherent part of the communication process in e-commerce<\/strong>. Citing Steve Jobs: <em>Quality is more important than quantity. One home run is much better than two doubles<\/em>. It only depends on you how well are you going to&nbsp;fulfil your customers&#8217; expectations and provide the best quality of communication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to utilize the potential of SMS marketing at different steps of business communication?<\/p>\n","protected":false},"author":13,"featured_media":1877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[41,40,20],"class_list":["post-1133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-content","tag-conversion","tag-english"],"_links":{"self":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/1133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/comments?post=1133"}],"version-history":[{"count":27,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/1133\/revisions"}],"predecessor-version":[{"id":5649,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/1133\/revisions\/5649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media\/1877"}],"wp:attachment":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media?parent=1133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/categories?post=1133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/tags?post=1133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}