{"id":1486,"date":"2019-01-17T10:37:45","date_gmt":"2019-01-17T09:37:45","guid":{"rendered":"https:\/\/www.smsapi.com\/blog\/?p=1486"},"modified":"2021-02-01T13:12:44","modified_gmt":"2021-02-01T12:12:44","slug":"case-study-sms-marketing-gino-rossi","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/case-study-sms-marketing-gino-rossi\/","title":{"rendered":"How SMS Marketing Works at Gino Rossi?"},"content":{"rendered":"\n<p><b>What&#8217;s the most important in SMS marketing? Surely, you have to remember about writing engaging content, selecting proper target group and abiding audience&#8217;s preferences and privacy. In other words, you have to abide to content and permission marketing guidelines. SMS communication conducted by Gino Rossi company is an example of consistent and well-thought&nbsp;multi-channel&nbsp;marketing.<\/b><\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2019\/01\/SMSAPI-Gino-Rossi-SMS-Discount2.jpg\" alt=\"Gino Rossi SMS Marketing SMSAPI\" class=\"wp-image-1496\" width=\"420\" height=\"418\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.gino-rossi.com\">Gino Rossi<\/a> is a Polish fashion brand established in 1992. The name is a homage to one of the founders &#8211; Italian manufacturer Gino Rossi. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In the beginning, it was manufacturing only men\u2019s footwear, but with the increasing recognition for its high quality and eye-catching designs, the company decided to expand to women\u2019s shoes and leather accessories. Currently, Gino Rossi is present in 6 countries outside of Poland: Germany, Czech Republic, Slovakia, Hungary, Ukraine and Russia. Besides the network of official retail shops, the brand\u2019s products are available through the online shop.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Effective SMS Marketing by Gino Rossi<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Gino Rossi uses various marketing tools to reach their customers, for example e-mail and SMS marketing. To build their customer database and gain numbers with required consents Gino Rossi uses two ways:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">asking the customer to join <a href=\"https:\/\/www.smsapi.com\/en\/newsletter-sms\">SMS Newsletter<\/a> while closing the purchase in their e-commerce,<\/span><\/li><li><span style=\"font-weight: 400;\">through customer loyalty programs in retail shops.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Google Analytics data shows that SMS messages sent to the naturally built customer database of Gino Rossi influence most of the important business indicators. Overall <a href=\"https:\/\/www.smsapi.com\/en\/sms-campaigns\">SMS campaigns<\/a> result in doubled website traffic and doubled amount of transactions.\u00a0<\/span><\/p>\n\n\n<div class=\"infobox infobox--attention post-content--full-width\">\n  <div class=\"infobox__icon\">\n    <img decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/themes\/smsapi-blog-2021\/assets\/icons\/exclamation.svg\">\n  <\/div>\n  <div class=\"infobox__title\">\n    <h4>Gino Rossi's Google Analytics data after SMS campaign<\/h4>\n  <\/div>\n  <div class=\"infobox__content\">\n    <\/p>\n<ul>\n<li>website traffic increased by 100%;<\/li>\n<li>increased number of new users and sessions by 60%;<\/li>\n<li>increased number of visited pages and approx. time of the session;<\/li>\n<li>and\u2026 <strong>increase of sales volume by over 88%<\/strong><\/li>\n<\/ul>\n<p>\n  <\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Data from offline stores shows that <strong>general turnover<\/strong> <b>triplicates<\/b> after the SMS campaign. It only proves the high effectiveness of SMS marketing and shows that a short message can be a great trigger for a purchase decision.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2019\/04\/SMSAPI-Wojciech-Chochoowicz-Gino-Rossi.png\" alt=\"Wojciech Chocho\u0142owicz \u2013 Gino Rossi\" class=\"wp-image-1809\" width=\"116\" height=\"124\"\/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>An SMS message is a very important marketing tool for Gino Rossi. Thanks to this direct and fast communication we are able to be in constant touch with our customers and affect sales volumes &#8211; especially when we want to announce sales or special discounts. <\/p><p>SMS marketing is one of the most effective marketing channels that can significantly influence sales figures. At the same time &#8211; it\u2019s important to remember that the most effective campings include more than one channel &#8211; for example, SMS &amp; e-mail campaign at the same time. This kind of activities brings the best results.<\/p><cite>Wojciech Chocho\u0142owicz \u2013 Gino Rossi<\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Cooperation between Gino Rossi and SMSAPI lasts for many years already. Strong ties between these two companies are proved by the <a href=\"https:\/\/www.youtube.com\/watch?v=cg9EP0gyC5M&amp;list=PLI3b3nAycXMbcb0iOAGArRQBior2jkAzg\">SMSAPI Friends<\/a> &#8211; Gino Rossi video.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Przyjaciele SMSAPI - Gino Rossi \/ SMSAPI friends - Gino Rossi [EN SUB]\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/BD0PWMqBxlk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the most important in SMS marketing? Surely, you have to remember about writing engaging content, selecting proper target group and abiding audience&#8217;s preferences and privacy. In other words, you have to abide to content and permission marketing guidelines. SMS communication conducted by Gino Rossi company is an example of consistent and well-thought&nbsp;multi-channel&nbsp;marketing.<\/p>\n","protected":false},"author":17,"featured_media":1498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[20],"class_list":["post-1486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-english"],"_links":{"self":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/1486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/comments?post=1486"}],"version-history":[{"count":23,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/1486\/revisions"}],"predecessor-version":[{"id":3998,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/1486\/revisions\/3998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media\/1498"}],"wp:attachment":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media?parent=1486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/categories?post=1486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/tags?post=1486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}