{"id":1777,"date":"2019-04-08T12:22:50","date_gmt":"2019-04-08T10:22:50","guid":{"rendered":"https:\/\/www.smsapi.com\/blog\/?p=1777"},"modified":"2023-02-07T13:57:27","modified_gmt":"2023-02-07T12:57:27","slug":"sms-marketing-message-auto-awa","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/sms-marketing-message-auto-awa\/","title":{"rendered":"SMS Marketing in 6 Messages from the Auto awa"},"content":{"rendered":"\n

Six months, 6 messages – that\u2019s all it takes to present how to successfully use SMS communication. The example was set by the chauffeuring company – Auto awa. Their secret is a well-maintained contact database and a good sense of clients\u2019 needs.<\/strong>
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Let\u2019s take a look at the Auto awa company which offers transportation and driver on-demand services for business and family meetings. Many of the company clients are regulars with a strong, positive sentiment towards the brand. <\/p>\n\n\n\n

A smartphone is the first touchpoint, all rides are ordered and managed using it. Hence, the company\u2019s large database of high-quality contacts. All of the above makes for the perfect start for SMS communication<\/a>.<\/p>\n\n\n\n

1. Timing of the SMS campaign<\/h2>\n\n\n\n
\"Auto<\/figure>\n\n\n\n

The very first message Auto awa has sent contained Christmas greetings. The SMS has reached 983 recipients. The company has included a phone number on which customers could order a ride and get more information.<\/p>\n\n\n\n

SMS campaign brought a 50% increase in the number of rides in the 2017 holiday season (Christmas Eve, Christmas and following days) if compared with the previous year. Over 80% of customers<\/strong> have also booked a ride for New Year Eve in advance.<\/p>\n\n\n\n

Single SMS campaign<\/a> sent to a highly engaged target group brought 42% revenue growth (compared to the same period a year before).<\/p>\n\n\n\n

2. Know the tastes of your customers<\/h2>\n\n\n
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\"Auto<\/figure>\n<\/div>\n\n\n

Auto awa focuses its marketing activities on a very specific group – wealthy business owners. Therefore, in January 2018, the company in cooperation with one of the most prestigious clubs in the city have run a campaign targeted at customers looking for luxurious places to unwind.<\/p>\n\n\n\n

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How to Receive SMS Online? 2-Way SMS Communication (quick guide)<\/a><\/blockquote>