![](\"https:\/\/www.smsapi.com\/blog\/wp-content\/themes\/smsapi-blog-2021\/assets\/icons\/exclamation.svg\")
\n <\/div>\n GDPR 101<\/h4>\n <\/div>\n \n <\/p>\n\n- When collecting data you should keep in mind lawfulness, purpose limitation and confidentiality and accountability principles.<\/li>\n
- GDPR points out seven main rules: fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation and integrity.<\/li>\n
- Include all the above in company\u2019s information policy.<\/li>\n<\/ul>\n
\n <\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\nYour database is the key<\/h2>\n\n\n\n
There are many ways of collecting contact details. You can use ready-made solutions like our SMS Newsletter<\/a> widget or add a form<\/a> on a shop\u2019s website using components of your CRM<\/a>. If you are running a retail shop, you might as well ask for them during the checkout.<\/p>\n\n\n\nNo matter if you are selling online or offline, consider merging data collection with loyalty program \u2013 it\u2019s exceptionally effective. But if you decide to do so, don\u2019t forget to take care of your loyal customers and keep them up to date with new promotions and discounts.<\/p>\n\n\n
\n![\"What](\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2019\/04\/Raport_Komunikacja_Marki_Dane_ENG.png\")
source: SMSAPI<\/a> <\/a>report 2018<\/a> (available in Polish)<\/figcaption><\/figure>\n<\/div>\n\n\nAnd let me put it straight: yes, clients are willing to share their personal data. According to our latest survey conducted on 1000 Poles, 35,4% will share telephone number with a company they trust. It\u2019s even easier to acquire e-mail, gender, and interests information. It also means that from the owner perspective, the phone number is more valuable but at the same time, these customers expect more of your communication, so use this privilege wisely.<\/p>\n\n\n\n
How to do it?<\/h2>\n\n\n\n
It might be tempting to spam your audience with the newest promotion, especially if you take into consideration an exceptionally high OR<\/strong> (Open Rate<\/em>) and CTR<\/strong> (Click-Through Rate<\/em>) of text messages. Both are considerably higher if compared to e-mail communication.<\/p>\n\n\n\nYou shouldn\u2019t assume your branch cannot profit from mobile communication. After all, not all SMS have to sell. That\u2019s why I recommend limiting sales-oriented messaging to a minimum. Remember about customer care e.g. purchase confirmations via SMS or smooth and easily after-sales services. Examples below will show you that less indeed means more.<\/p>\n\n\n\n
1. Gino Rossi<\/h2>\n\n\n\n![\"Gino](\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2019\/01\/SMSAPI-Gino-Rossi-SMS-Discount2.jpg\")
<\/a>source: Gino Rossi<\/figcaption><\/figure>\n<\/div>\n\n\n \n \n <\/div>\n \n Gino Rossi's Google Analytics data after SMS campaign<\/h4>\n <\/div>\n \n <\/p>\n\n- website traffic increased by 100%;<\/li>\n
- increased number of new users and sessions by 60%;<\/li>\n
- increased number of visited pages and approx. time of the session;<\/li>\n
- and\u2026 increase of sales volume by over 88%<\/strong><\/li>\n<\/ul>\n
\n <\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n2. Auto awa<\/h2>\n\n\n\n![\"Auto](\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2019\/04\/SMSMAP_SMS_Auto_awa_Easter.png\")
<\/a>source: auto awa<\/figcaption><\/figure>\n<\/div>\n\n\nSimple Easter greetings sent to 1166 customers allowed the company to increase the number of orders by 40% <\/strong>which resulted in a 51% increase of revenue<\/strong> in April 2018. It\u2019s worth mentioning that the greetings were sent without marketing messages. Simple, heartwarming SMS campaign<\/a> turned out to work better than sales-oriented one.<\/p>\n\n\n\n3. Golf Channel Polska<\/h2>\n\n\n\n
- \n
- When collecting data you should keep in mind lawfulness, purpose limitation and confidentiality and accountability principles.<\/li>\n
- GDPR points out seven main rules: fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation and integrity.<\/li>\n
- Include all the above in company\u2019s information policy.<\/li>\n<\/ul>\n
\n <\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\nYour database is the key<\/h2>\n\n\n\n
There are many ways of collecting contact details. You can use ready-made solutions like our SMS Newsletter<\/a> widget or add a form<\/a> on a shop\u2019s website using components of your CRM<\/a>. If you are running a retail shop, you might as well ask for them during the checkout.<\/p>\n\n\n\n
No matter if you are selling online or offline, consider merging data collection with loyalty program \u2013 it\u2019s exceptionally effective. But if you decide to do so, don\u2019t forget to take care of your loyal customers and keep them up to date with new promotions and discounts.<\/p>\n\n\n
\nsource: SMSAPI<\/a> <\/a>report 2018<\/a> (available in Polish)<\/figcaption><\/figure>\n<\/div>\n\n\n And let me put it straight: yes, clients are willing to share their personal data. According to our latest survey conducted on 1000 Poles, 35,4% will share telephone number with a company they trust. It\u2019s even easier to acquire e-mail, gender, and interests information. It also means that from the owner perspective, the phone number is more valuable but at the same time, these customers expect more of your communication, so use this privilege wisely.<\/p>\n\n\n\n
How to do it?<\/h2>\n\n\n\n
It might be tempting to spam your audience with the newest promotion, especially if you take into consideration an exceptionally high OR<\/strong> (Open Rate<\/em>) and CTR<\/strong> (Click-Through Rate<\/em>) of text messages. Both are considerably higher if compared to e-mail communication.<\/p>\n\n\n\n
You shouldn\u2019t assume your branch cannot profit from mobile communication. After all, not all SMS have to sell. That\u2019s why I recommend limiting sales-oriented messaging to a minimum. Remember about customer care e.g. purchase confirmations via SMS or smooth and easily after-sales services. Examples below will show you that less indeed means more.<\/p>\n\n\n\n
1. Gino Rossi<\/h2>\n\n\n
\n<\/a>source: Gino Rossi<\/figcaption><\/figure>\n<\/div>\n\n \n\n\n <\/div>\n \nGino Rossi's Google Analytics data after SMS campaign<\/h4>\n <\/div>\n
\n <\/p>\n- \n
- website traffic increased by 100%;<\/li>\n
- increased number of new users and sessions by 60%;<\/li>\n
- increased number of visited pages and approx. time of the session;<\/li>\n
- and\u2026 increase of sales volume by over 88%<\/strong><\/li>\n<\/ul>\n
\n <\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n2. Auto awa<\/h2>\n\n\n
\n<\/a>source: auto awa<\/figcaption><\/figure>\n<\/div>\n\n\n Simple Easter greetings sent to 1166 customers allowed the company to increase the number of orders by 40% <\/strong>which resulted in a 51% increase of revenue<\/strong> in April 2018. It\u2019s worth mentioning that the greetings were sent without marketing messages. Simple, heartwarming SMS campaign<\/a> turned out to work better than sales-oriented one.<\/p>\n\n\n\n
3. Golf Channel Polska<\/h2>\n\n\n\n