{"id":1914,"date":"2019-05-24T12:42:23","date_gmt":"2019-05-24T10:42:23","guid":{"rendered":"https:\/\/www.smsapi.com\/blog\/?p=1914"},"modified":"2025-06-26T15:56:24","modified_gmt":"2025-06-26T13:56:24","slug":"sell-abandoned-cart-store-app","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/sell-abandoned-cart-store-app\/","title":{"rendered":"How to Sell an Abandoned Cart in an Online Store or App?"},"content":{"rendered":"\n<p><strong>Is SMS an effective tool for recovering abandoned carts? Let&#8217;s find out!<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-smsapi-blog-2021-infobox infobox infobox--attention post-content--full-width\"><div class=\"infobox__icon\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\"\/><\/div><div class=\"infobox__title\"><h4>Welcome to SMSAPI ?<\/h4><\/div><div class=\"infobox__content\">\n<p>We are SMSAPI &#8211; a global and professional SMS gateway for companies. We specialize in <a rel=\"noreferrer noopener\" href=\"https:\/\/www.smsapi.com\/blog\/sms-for-ecommerce\/\" target=\"_blank\">automated bulk messaging for e-commerce<\/a>. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smsapi.com\/en\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Test SMSAPI<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>You spend money to generate a lead, move it down the funnel, and keep it engaged. But, at the very end, just after adding products to the cart, your would-be client closes the tab. Sounds familiar? Today we are going in-depth on why it&#8217;s worth trying the new tools to help you recover abandoned carts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Promo: How to Sell an Abandoned Cart in an Online Store or App?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Svs_DHBj2qA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>For most marketers, a <a href=\"https:\/\/instantly.ai\/blog\/reminder-email\" target=\"_blank\" rel=\"noreferrer noopener\">reminder e-mail<\/a> is a primary method of reminding them about the abandoned cart. Usually, it would include a discount \u2014 the final incentive expected to push an undecided customer towards the payment site.<\/p>\n\n\n\n<div class=\"wp-block-smsapi-blog-2021-infobox infobox infobox--info post-content--full-width\"><div class=\"infobox__icon\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\"\/><\/div><div class=\"infobox__title\"><h4>How do you choose the right tool for the job?<\/h4><\/div><div class=\"infobox__content\">\n<p>The form and content of the communication depend on the relationship between your brand and client:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>new client<\/strong> \u2013 because of the lack of marketing consent, the communication should be based on remarketing, advertisement on social media, ad networks, and search engines;<\/li>\n\n\n\n<li><strong>registered client<\/strong> \u2013 if a client allows for marketing communication, we suggest using a more direct approach: e-mail and SMS;<\/li>\n\n\n\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>returning client<\/strong>\u00a0\u2013 reinforce the trust by offering something more: a discount, free shipping<\/span>, or an extra.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Creating a catchy headline that guarantees a high open rate is difficult. Fortunately, there are other methods!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Back to the shopping path<\/h2>\n\n\n\n<p>The problem of no conversion at the last step <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">exten<\/span>ds beyond abandoned carts in e-commerce to filling out forms, ordering services, and making in-app purchases. If you can\u00a0<strong>track engagement step by step<\/strong>,\u00a0you can check where the lead left off. This will help you\u00a0personalise the reminder content.<\/p>\n\n\n\n<p>Similarly to the periodical reminders about items waiting in wishlists, the cart notifications are based on a buying decision. <strong>Use the clients&#8217; motivation<\/strong> and remind them about their choices.<\/p>\n\n\n\n<p>SMS marketing is an effective and direct way of reaching your customers with a reminder. Use your buying personas to prepare your content. Consider buying preferences, order history, purchase frequency, and amounts spent.<\/p>\n\n\n\n<p>If you don&#8217;t have such statistics or cannot collect them, don&#8217;t worry\u2014use what you have: contact data, a history of viewed items, or a wishlist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What do you need to send SMS notifications in e-commerce?<\/h2>\n\n\n\n<p>The communication should be shaped around the relationship between the brand and the client. Here&#8217;s a quick list of useful tools.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>e-commerce system<\/strong> <a href=\"https:\/\/www.smsapi.com\/en\/integrations\">integrated with the SMS API<\/a>, e.g., <a href=\"https:\/\/www.prestashop.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PrestaShop<\/a>, <a href=\"https:\/\/magento.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Magento<\/a>;<\/li>\n\n\n\n<li><strong>marketing consents<\/strong> compliant with <a href=\"https:\/\/www.smsapi.com\/blog\/gdpr-in-sms-marketing\/\">GDPR<\/a>;<\/li>\n\n\n\n<li><strong>message content<\/strong> that includes <a href=\"https:\/\/www.smsapi.com\/en\/personalization\">data from your e-commerce platform<\/a>, e.g., name, product list, and order history.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Their haste is your ally<\/h2>\n\n\n\n<p>Send an SMS message with a <strong>link to a payment site<\/strong>. I cannot stress this enough: do <a href=\"https:\/\/www.smsapi.com\/blog\/link-sms-marketing-cloud-data\/\">personalize the link<\/a>. Serve your product on a silver platter so the customer won&#8217;t have to do anything but click &#8220;Order&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-smsapi-blog wp-block-embed-smsapi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"V56PiGKLBv\"><a href=\"https:\/\/www.smsapi.com\/blog\/utm-sms-google-analytics\/\">UTM SMS: Monitoring in Google Analytics 4<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;UTM SMS: Monitoring in Google Analytics 4&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/utm-sms-google-analytics\/embed\/#?secret=bFnqRLSzUI#?secret=V56PiGKLBv\" data-secret=\"V56PiGKLBv\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Add a discount or a free shipment. A\/B tests should support the incentive choice. They will help you select the right one for your target group.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.smsapi.com\/blog\/time-matters-how-to-schedule-your-sms-campaign\/\">timing of the message<\/a> is equally important. Test various intervals because SMS sent too early might be considered spam. On the other hand, reaching your customers too late might also be risky, as your competition never sleeps. <\/p>\n\n\n\n<p>Defining the values of &#8220;early&#8221; and &#8220;late&#8221; requires intuition. Due to the speed at which <a href=\"https:\/\/www.smsapi.com\/en\/bulk-sms\">bulk SMS messages<\/a> are received (according to our recent research, <a href=\"https:\/\/www.smsapi.pl\/raport#2018\">69% of SMS are read during the first 5 minutes, 91% within 1 hour<\/a>), a period of a whole day might be too long. Think of hours. Make your SMS an offer they cannot\u2026 abandon \ud83d\ude42<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of SMS notifications in e-commerce<\/h2>\n\n\n\n<p>Sometimes, 160 characters are all it takes to push an undecided customer and get a positive review. After all, nothing says &#8220;we care&#8221; better than <strong>going the extra mile for your customers<\/strong>. <\/p>\n\n\n<div id=\"gallery-aae03abf\" class=\"glide slider\"><div class=\"glide__track slider__slides-wrapper\" data-glide-el=\"track\"><ul class=\"glide__slides\"><li class=\"glide__slide\"><img decoding=\"async\" class=\"slider__img\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/slider9\/SMSAPIAbandonedCartSMS2.png\" srcset=\"\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/li><li class=\"glide__slide\"><img decoding=\"async\" class=\"slider__img\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/slider9\/SMSAPIAbandonedCartSMS3.png\" srcset=\"\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/li><li class=\"glide__slide\"><img decoding=\"async\" class=\"slider__img\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/slider9\/SMSAPIAbandonedCartSMS1.png\" srcset=\"\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/li><\/ul><\/div>  <div class=\"glide__index slider__index\"><\/div>\n\n  <div class=\"glide__arrows slider__arrows\" data-glide-el=\"controls\">\n    <button class=\"glide__arrow glide__arrow--left slider__arrow slider__arrow--left\">\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\"><path d=\"M238.475 475.535l7.071-7.07c4.686-4.686 4.686-12.284 0-16.971L50.053 256 245.546 60.506c4.686-4.686 4.686-12.284 0-16.971l-7.071-7.07c-4.686-4.686-12.284-4.686-16.97 0L10.454 247.515c-4.686 4.686-4.686 12.284 0 16.971l211.051 211.05c4.686 4.686 12.284 4.686 16.97-.001z\"\/><\/svg>\n    <\/button>\n    <button class=\"glide__arrow glide__arrow--right slider__arrow slider__arrow--right\">\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\"><path d=\"M17.525 36.465l-7.071 7.07c-4.686 4.686-4.686 12.284 0 16.971L205.947 256 10.454 451.494c-4.686 4.686-4.686 12.284 0 16.971l7.071 7.07c4.686 4.686 12.284 4.686 16.97 0l211.051-211.05c4.686-4.686 4.686-12.284 0-16.971L34.495 36.465c-4.686-4.687-12.284-4.687-16.97 0z\"\/><\/svg>\n    <\/button>\n  <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Benefits of SMS marketing<\/h2>\n\n\n\n<p>Although cart reminders are not the most popular marketing method, they have <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">an advantage\u2014they allow you to directly contact a customer interested in a specific product in your offer and move them\u00a0<a href=\"https:\/\/onlinebizbooster.net\/how-to-move-leads-faster-through-the-middle-of-the-sales-funnel\/\" target=\"_blank\">down the funnel<\/a>. Such favourable conditions are rare, so\u00a0<\/span>don&#8217;t waste them!<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is SMS an effective tool for recovering abandoned carts? Let&#8217;s find out!<\/p>\n","protected":false},"author":17,"featured_media":1916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[42,20],"class_list":["post-1914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-ecommerce","tag-english"],"_links":{"self":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/1914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/comments?post=1914"}],"version-history":[{"count":23,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/1914\/revisions"}],"predecessor-version":[{"id":6072,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/1914\/revisions\/6072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media\/1916"}],"wp:attachment":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media?parent=1914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/categories?post=1914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/tags?post=1914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}