{"id":1950,"date":"2019-06-07T14:29:36","date_gmt":"2019-06-07T12:29:36","guid":{"rendered":"https:\/\/www.smsapi.com\/blog\/?p=1950"},"modified":"2022-05-11T16:23:10","modified_gmt":"2022-05-11T14:23:10","slug":"arkana-cosmetics-increase-engagement-event","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/arkana-cosmetics-increase-engagement-event\/","title":{"rendered":"Arkana Cosmetics \u2013 How To Increase Engagement During Events?"},"content":{"rendered":"\n<p><strong>An audience of faces lit by mobile screens is a dread of every speaker. Usually, it\u2019s a clear signal that there\u2019s something wrong with presentation, or isn&#8217;t it? Today, by the example of workshops organized by Arkana Cosmetics we will bust this myth.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Business SMS communication can be divided into three\ncategories: marketing, notifications and data authorization.<\/p>\n\n\n\n<p>Most companies use it as <strong>a sales-boosting tool<\/strong> which allows them to reach their customers directly. Text messages are also useful as a mean of delivery of <strong>status and order notifications<\/strong>. Due to the high-security level, SMS are also the preferred method of transaction confirmation, lost password reminders, and <strong>data verification<\/strong>. <\/p>\n\n\n\n<p>Clients of SMSAPI doesn\u2019t cease to surprise us with the new, creative ways of using text messages.<\/p>\n\n\n<div class=\"infobox infobox--attention post-content--full-width\">\n  <div class=\"infobox__icon\">\n    <img decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/themes\/smsapi-blog-2021\/assets\/icons\/exclamation.svg\">\n  <\/div>\n  <div class=\"infobox__title\">\n    <h4>SMS communication by the function:<\/h4>\n  <\/div>\n  <div class=\"infobox__content\">\n    <\/p>\n<ul>\n<li>\n<b>marketing <\/b> \u2014 sales messages; remember to abide by the local law and especially <a href=\"https:\/\/www.smsapi.com\/blog\/gdpr-in-sms-marketing\/\">GDPR<\/a> \u2013 you need recipient&#8217;s consent to send such messages;\n<\/li>\n<li>\n<b>notifications<\/b> \u2014 messages informing about the statuses and order completion;\n<\/li>\n<li>\n<b>data authorization<\/b> \u2014 system messages sent to confirm transactions, data or as a password reminder.\n<\/li>\n<\/ul>\n<p>\n  <\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/sklep.arkana.pl\/\">Arkana Cosmetics<\/a>&nbsp;is a Polish brand of professional dermocosmetics for beauty salons and professionals. The brand relies on scientific and cutting-edge solutions. It applies to the technology of production, ingredients of cosmetics, but also to their marketing efforts.<\/p>\n\n\n\n<p>Periodical workshops for the brand&#8217;s partners are an important part of the company\u2019s marketing. They are organized in various Polish cities. While they serve as a method promotion, they also keep the brand\u2019s partners engaged.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2019\/06\/SMSAPI_Arkana_Cosmetics_Event2.jpg\" alt=\"Participants of SMS quiz done by Arkana Cosmetics\" class=\"wp-image-1956\" width=\"650\" height=\"493\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to engage event-goers with SMS?\u00a0<\/h2>\n\n\n\n<p>The organizers asked themselves: how to stand out from\nthe crowd out seemingly identical events? How to make the meetings memorable\nand something worth sharing and mentioning?<\/p>\n\n\n\n<p>As it turned out the answer was a prize contest. A simple and well-known idea was improved with an SMS sending platform of SMSAPI. With it, they could make something new and unique. By using two way SMS communication they could also fulfill another goal, but we will get to it later.<\/p>\n\n\n\n<p>In short: the quiz consists of three questions, and\nthe winner is decided by the speed of answer. Questions are displayed on the\nscreen while participants answer by sending free of charge SMS messages.<\/p>\n\n\n\n<p>By using a 9-digit number that allows 2 Way communication, the organizers could easily and quickly collect answers. There was no need to write any code, all they needed was a <a href=\"https:\/\/www.smsapi.com\/en\/signup\">SMSAPI Client Portal<\/a>. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2019\/06\/SMSAPI_Arkana_Cosmetics_Event1.jpg\" alt=\"SMS contest during Arkana Cosmetics event\" class=\"wp-image-1955\" width=\"650\" height=\"491\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Contact database building during an event<\/h2>\n\n\n\n<p>An additional advantage of using <a href=\"https:\/\/www.smsapi.com\/en\/virtual-mobile-numbers\">2-way SMS communication<\/a> is the possibility of collecting contacts. Of course, each participant had to consent to the company\u2019s marketing before joining the fun.<\/p>\n\n\n\n<p>Those who have taken part in the quiz were automatically added to the database along with the name of the city. Collected numbers are later used to inform participants about the upcoming events and to thank for their attendance.<\/p>\n\n\n<div class=\"infobox infobox--attention post-content--full-width\">\n  <div class=\"infobox__icon\">\n    <img decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/themes\/smsapi-blog-2021\/assets\/icons\/exclamation.svg\">\n  <\/div>\n  <div class=\"infobox__title\">\n    <h4>SMS communication targeting<\/h4>\n  <\/div>\n  <div class=\"infobox__content\">\n    <\/p>\n<p>Phone numbers related to the cities where they have been collected allows you to <a href=\"https:\/\/www.smsapi.com\/en\/personalization\">personalize<\/a> and <a href=\"https:\/\/www.smsapi.com\/en\/targeting\">target<\/a> campaigns. Consequently, recipients will receive only messages relevant to their interests.<\/p>\n<p>\n  <\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So far, the Arkana Cosmetics company has organized 20 meetings with SMS contests. According to the data, over half of the participants took part in the quiz.<\/p>\n\n\n\n<p>Contest\u2019s popularity depends on the fact that mobile\nis always at your hand, SMS is free and easy. Furthermore, it provides the\nopportunity to receive personalized event communication which could be missed\notherwise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An audience of faces lit by mobile screens is a dread of every speaker. Usually, it\u2019s a clear signal that there\u2019s something wrong with presentation, or isn&#8217;t it? Today, by the example of workshops organized by Arkana Cosmetics we will bust this myth.<\/p>\n","protected":false},"author":17,"featured_media":1951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[20],"class_list":["post-1950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-english"],"_links":{"self":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/1950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/comments?post=1950"}],"version-history":[{"count":10,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/1950\/revisions"}],"predecessor-version":[{"id":4761,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/1950\/revisions\/4761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media\/1951"}],"wp:attachment":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media?parent=1950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/categories?post=1950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/tags?post=1950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}