{"id":2245,"date":"2022-08-05T15:48:51","date_gmt":"2022-08-05T13:48:51","guid":{"rendered":"https:\/\/www.smsapi.com\/blog\/?p=2245"},"modified":"2023-02-05T22:03:01","modified_gmt":"2023-02-05T21:03:01","slug":"sms-marketing-audit-do-it-yourself","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/sms-marketing-audit-do-it-yourself\/","title":{"rendered":"SMS Marketing Audit \u2013 Do It Yourself"},"content":{"rendered":"\n

When was the last time you analyzed the effectiveness of your marketing? Don\u2019t worry. There\u2019s no need to hire an agency. Read how to conduct your SMS campaign audit entirely in-house and in no time! Check if you are using the essential functionalities and if you are compliant with the latest regulation as well as principles of permission marketing. Make your work easier and more effective by using these five simple tips.<\/strong><\/p>\n\n\n\n\n\n\n\n

Check your contact database<\/h2>\n\n\n\n

Building a contact database for SMS marekting<\/a> in agreement with the GDPR is your number one priority. I can\u2019t go any further without it. The effectiveness of third-party databases is ten times lower. In most cases, you only got one shot with them. <\/p>\n\n\n\n

I can\u2019t stress this enough: invest in tools to create and maintain contact databases<\/strong>. The process might be slower, but it will eventually pay off. Simply because you not only collect valuable and relevant client information but, more importantly, you build the trust and loyalty of your customers<\/strong>\u2014you cannot buy those. <\/p>\n\n\n\n

By the way of trust, we should also talk about transparency. Simply put: be clear and precise about privacy and rules of company communications. Make it clear that your recipients can unsubscribe from the database at any time, for example, by providing easy opt-in and opt-out methods. <\/p>\n\n\n\n

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SMS Gateway \u2013 Starting Guide<\/a><\/blockquote>