{"id":2744,"date":"2020-01-23T12:58:08","date_gmt":"2020-01-23T11:58:08","guid":{"rendered":"https:\/\/www.smsapi.com\/blog\/?p=2744"},"modified":"2022-05-11T16:16:04","modified_gmt":"2022-05-11T14:16:04","slug":"transactional-sms-automated-messaging-guide","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/transactional-sms-automated-messaging-guide\/","title":{"rendered":"Transactional SMS \u2013 4 Ways to Use Automated Messaging (guide)"},"content":{"rendered":"\n<p><strong>SMS communication is so much more than simple sales-oriented messaging. Find out how your company can benefit from the automated text messages. Considered a standard in e-commerce and customer service, transactional SMS are also valuable for other branches. Learn about the widespread use cases and how to profit from them.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Promo: Transactional SMS \u2013 4 ways to use automated messaging [GUIDE]\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ci8Uj58F3Ps?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Let&#8217;s clarify what are we talking about \u2013 transactional SMS are all <strong>messages sent by an automated system<\/strong>. Their subject spans from data verification through time- or event-triggered messages to order confirmations. <\/p>\n\n\n\n<p>Keep in mind that <a href=\"https:\/\/www.smartinsights.com\">according to recent studies<\/a>, more than <strong>half of shopping-related traffic comes from mobile devices<\/strong>. At the same time, the last step \u2013 purchase is made mainly on the desktop. As a communication channel, SMS helps <strong>confine the process to one device<\/strong> \u2013 the client&#8217;s smartphone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The essential tool of customer service<\/h2>\n\n\n\n<p>Transactional SMS is the <strong>pure value for your customers<\/strong>. Precise and timely system updates informing the ongoing purchase process are essential for modern <a href=\"https:\/\/www.liveagent.com\/\">customer service<\/a>, especially in e-commerce.<\/p>\n\n\n<div class=\"infobox infobox--attention post-content--full-width\">\n  <div class=\"infobox__icon\">\n    <img decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/themes\/smsapi-blog-2021\/assets\/icons\/exclamation.svg\">\n  <\/div>\n  <div class=\"infobox__title\">\n    <h4>GDPR compliant solution<\/h4>\n  <\/div>\n  <div class=\"infobox__content\">\n    In contrast to promotional SMS, you don\u2019t need a client\u2019s consent to send them \u2013 <strong>transactional messages are fully GDPR compliant<\/strong> as a part of purchase process (though it just should be noted in the privacy policy).\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"multi-factor-authentication-sms\">1. Multi-factor authentication with SMS<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.smsapi.com\/en\/sms-authenticator\">Two-factor authentication (2FA)<\/a> means that a user must use two different devices (or methods) to confirm a decision, transaction or sensitive data. The verification might come in the form of a link or PIN code.<\/p>\n\n\n\n<p>SMS are <strong>fast, secure and direct<\/strong>. That\u2019s why they\u2019re excellent for the task. <\/p>\n\n\n\n<p>Confirming identity with a text message is common in banking, financial services, public, and health sectors. In most cases, it\u2019s also <strong>considerably cheaper than developing your app<\/strong> or using other solutions.<\/p>\n\n\n\n<p>If you are struggling with inactive or fake accounts, consider implementing activation via SMS. It\u2019s an extra security step that will <strong>deter unwanted registrations<\/strong> by forcing users to verify their phone numbers. <\/p>\n\n\n\n<p>SMS-based account activation <strong>increases security<\/strong> for your clients. Furthermore, it has a psychological effect \u2013 the brand and its services, products will be considered trustworthy.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2020\/01\/SMSAPI_Transactional_SMS_Account_Activation_Example.png\" alt=\"SMSAPI Transactional SMS Account Activation Example\" class=\"wp-image-2764\" width=\"620\" height=\"140\"\/><figcaption>An example of account activation SMS<\/figcaption><\/figure><\/div>\n\n\n\n<p>The activation might be done by clicking the link or typing in the code provided in an SMS. The solution is popular among online services (both professional software as well as games). <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sms-order-notification\">2. Automated SMS order notifications<\/h2>\n\n\n\n<p>What\u2019s the point of sending SMS when e-mail or push\nnotifications are so popular? Precisely because of that! A text is an effective\nway to get through all other business communication. <\/p>\n\n\n\n<p>SMS has found its way to most online brands. And no wonder automated notifications are considered <strong>one of the most critical aspects of customer service<\/strong>. Simply because they allow <strong>keeping the customers informed<\/strong> on the progress of their purchase. Consequently, the clients are less stressed in cases of delays or other problems.<\/p>\n\n\n\n<p>The automated SMS notification can accompany your customers from the beginning of the process until its end. A text message can inform about: order placement confirmation, order completion, shipping, delivery estimated time, pickup confirmation, etc. Hence, it&#8217;s <strong>beneficial for all online businesses<\/strong>.<\/p>\n\n\n\n<p>If your shop is running on the <a href=\"https:\/\/www.smsapi.com\/blog\/sms-notification-store-smsapi-and-magento-integration\/\">Magento<\/a> platform, you should <a href=\"https:\/\/marketplace.magento.com\/smsapi-smsapi2.html\">check out our SMS Notification extension<\/a>. With it, you&#8217;ll be able to <strong>easily automate transactional SMS<\/strong>, set your triggers, make templates and personalise messages.<\/p>\n\n\n\n<p>Keep in mind that the messages are also an <strong>excellent opportunity for relation-building<\/strong>. Choose the right tone, time and compose your message wisely. After all, system updates don\u2019t have to be plain or boring. <\/p>\n\n\n\n<p>You can even <a href=\"https:\/\/www.smsapi.com\/en\/two-way-sms-communication\">use 2-way SMS<\/a> to <strong>ask for feedback<\/strong> or check the client&#8217;s satisfaction after the delivery!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"triggered-sms-message\">3. Triggered SMS messages<\/h2>\n\n\n\n<p>Furthermore, you can <strong>set custom triggers<\/strong> on when to send messages. <\/p>\n\n\n\n<p>The simplest example is an SMS sent as a welcome message to a new customer. Just <strong>keep it fresh and engaging<\/strong> so that it won\u2019t be discarded as spam. <\/p>\n\n\n<div class=\"infobox infobox--attention post-content--full-width\">\n  <div class=\"infobox__icon\">\n    <img decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/themes\/smsapi-blog-2021\/assets\/icons\/exclamation.svg\">\n  <\/div>\n  <div class=\"infobox__title\">\n    <h4>Periodic SMS<\/h4>\n  <\/div>\n  <div class=\"infobox__content\">\n    Check if you can <strong>find a pattern in the orders of your customers<\/strong>. Recurring orders, like office supplies, catering or tire replacement are excellent opportunities to <a href=\"https:\/\/www.smsapi.com\/en\/schedule-sms\">send Scheduled SMS<\/a>. \n  <\/div>\n<\/div>\n\n\n\n<p>Integration with a calendar will allow you to <strong>send automated reminders<\/strong>. They are based on templates that are automatically filled with customer data by the system. This feature is invaluable for all businesses with scheduled services like beauty salons, car repair shops, and many others.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2020\/01\/SMSAPI_Transactional_SMS_Conditional_Message_Example.png\" alt=\"SMSAPI Transactional SMS Conditional Message Example\" class=\"wp-image-2771\" width=\"620\" height=\"140\"\/><figcaption>An example of a conditional message<\/figcaption><\/figure><\/div>\n\n\n\n<p>SMS reminders are a sure way of increasing the number of customers that actually show up at the designated date. It\u2019s profitable to make sure that they don\u2019t forget about an appointment.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-smsapi-com\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Q2IFIUdqqt\"><a href=\"https:\/\/www.smsapi.com\/blog\/api-smsapi-essentials-developer-guide\/\">Send SMS using API \u2013 Developer Guide #01<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Send SMS using API \u2013 Developer Guide #01&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/api-smsapi-essentials-developer-guide\/embed\/#?secret=kuLsSc7EpK#?secret=Q2IFIUdqqt\" data-secret=\"Q2IFIUdqqt\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"real-time-sms-alert\">4. Real-time SMS alerts<\/h2>\n\n\n\n<p>To make alerts relevant, you need a fast solution. Well, automatic text messages are exactly that! They are <strong>sent instantaneously<\/strong>, but more importantly, most texts are read within the first moments after delivery. <\/p>\n\n\n\n<p>A quick SMS is an excellent way of informing your clients about a restock or an exclusive batch of products. Moreover, the exclusivity of the channel makes it even more attractive.<\/p>\n\n\n\n<p>In case of limited availability of products or services, <strong>SMS is a real game-changer<\/strong>. It has an unparalleled advantage over every other communication channel \u2013 it reaches the potential customer mobile device.<\/p>\n\n\n\n<p>Need proof? Check out the <a href=\"https:\/\/www.smsapi.com\/en\/case-studies#tedx\">TEDxKatowice case study<\/a>. They have successfully used our <a href=\"https:\/\/www.smsapi.com\/en\/newsletter-sms\">SMS Newsletter<\/a> to <strong>increase the sales<\/strong> of event tickets. At the same, the tool has allowed them to lower an average SMS campaign cost.<\/p>\n\n\n\n<p>But what makes SMS an ideal channel for urgent messages is that it\u2019s <strong>independent of Internet connection<\/strong>. What\u2019s more, as long as your customers have network coverage, they\u2019ll be able to receive the message.<\/p>\n\n\n\n<p>Credit card activity, travel, flight updates, and password change notifications \u2013 to name a few possible applications of the SMS alerts.<\/p>\n\n\n\n<p>As a side note, a text message is also a medium of news and important updates. Direct and personal <a href=\"https:\/\/open.nytimes.com\/from-pyeongchang-to-your-pocket-developing-a-new-way-to-follow-the-olympics-1e8904ee0919\">SMS from a journalist<\/a> might even become a new trend of information distribution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-send-transactional-sms\">How to send transactional SMS?<\/h2>\n\n\n\n<p>To <strong>set up automated messages in your company<\/strong>, you need an <a href=\"https:\/\/www.smsapi.com\/blog\/dictionary-sms-marketing-technical\/#integration\">integration<\/a> between the system (CRM, e-commerce, etc.) and SMSAPI. You can either use an existing one, like the aforementioned Magento extension or create your own with our open API.<\/p>\n\n\n\n<p>An <strong>integration serves as a link<\/strong>, a connection, if you will, between a certain event occurring in the system and messaging platform (or any other online service).<\/p>\n\n\n\n<p>An <a href=\"https:\/\/www.smsapi.com\/blog\/dictionary-sms-marketing-technical\/#api\">API<\/a> is at the core of every integration. Although it may sound confusing, most integrations are <strong>easy to implement<\/strong>. In the case of any problems, don\u2019t hesitate to <a href=\"https:\/\/www.smsapi.com\/en\/contact\">contact our Customer Support<\/a>.<\/p>\n\n\n\n<p>Visit the SMSAPI integrations section and <a href=\"https:\/\/www.smsapi.com\/en\/integrations\">view the complete list of available integrations<\/a>. If you didn\u2019t find a system you\u2019ve been looking for, you could always use Zapier! It\u2019s a simple method of connecting systems together and automating workflows.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS communication is so much more than simple sales-oriented messaging. Find out how your company can benefit from the automated text messages. Considered a standard in e-commerce and customer service, transactional SMS are also valuable for other branches. Learn about the widespread use cases and how to profit from them.<\/p>\n","protected":false},"author":17,"featured_media":2745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[20],"class_list":["post-2744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-english"],"_links":{"self":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/2744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/comments?post=2744"}],"version-history":[{"count":75,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/2744\/revisions"}],"predecessor-version":[{"id":4750,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/2744\/revisions\/4750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media\/2745"}],"wp:attachment":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media?parent=2744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/categories?post=2744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/tags?post=2744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}