{"id":2813,"date":"2020-01-20T11:52:13","date_gmt":"2020-01-20T10:52:13","guid":{"rendered":"https:\/\/www.smsapi.com\/blog\/?p=2813"},"modified":"2023-02-07T13:54:47","modified_gmt":"2023-02-07T12:54:47","slug":"why-hotels-started-to-text-their-guests","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/why-hotels-started-to-text-their-guests\/","title":{"rendered":"Why hotels started to text their guests?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The surest way to make a reputation in the hospitality industry is to keep an eye on the smallest detail. We are talking about all those tiny gestures that make a stay unforgettable. Of course, you have to deliver all that you\u2019ve promised but going an extra mile is a completely different thing. We talk with Szymon Cyrzyk from KajWare \u2013 Polish company creating the KWHotel software for hotel management.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a thin line separating a pleasant stay from a nightmare, and it\u2019s not only about the location, decoration, and food. Guests might easily get stressed or frustrated when the contact with a <a href=\"https:\/\/www.liveagent.com\/ticketing-software\/\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\">help desk<\/a> is unavailable. There are webpages or printed flyers, but those aren\u2019t always at hand. In other words, staff-client communication is an important factor, yet it can be easily overlooked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/kwhotel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KWHotel<\/a> software was created to eliminate such inconveniences. The solution helps owners to <strong>manage accommodation facilities<\/strong>, i.e. hotel, hostel, apartment or camping site. It solves problems of <strong>staff coordination<\/strong> and communication with guests. Integrated <a href=\"https:\/\/www.smsapi.com\/en\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing<\/a> tools are available.<\/p>\n\n\n\n<div class=\"wp-block-smsapi-blog-2021-infobox infobox infobox--info post-content--full-width\"><div class=\"infobox__icon\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\"\/><\/div><div class=\"infobox__title\"><h4>Advantages of SMS in the hospitality industry<\/h4><\/div><div class=\"infobox__content\">\n<ul class=\"wp-block-list\">\n<li><strong>speed of reaching clients<\/strong> \u2013 you can be sure that important messages reach their recipient at the desired time;<\/li>\n\n\n\n<li>A text message is associated with something urgent, and at the same time, more important than an e-mail, that\u2019s why it has a <strong>considerably higher Open Rate<\/strong>;<\/li>\n\n\n\n<li>It\u2019s more likely that guest will go out without a wallet rather than a phone;<\/li>\n\n\n\n<li>SMS is independent of internet connection, it will reach phone with data transmission turned off;<\/li>\n\n\n\n<li><strong>SMS is natively compatible<\/strong> with all mobile devices and require no additional apps.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Automate your text messaging!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the many functionalities of the KWHotel software is <strong>automated notifications<\/strong>. What\u2019s more, they can be used to <strong>send an information package<\/strong> containing all the necessary details about the stay and place\u2019s surroundings. Such resources will be invaluable for your guests and will <strong>reduce the work<\/strong> required of your staff. Sure, 160 characters might not be enough to squeeze in every detail but remember that you can link to a website! Just be sure to <a href=\"https:\/\/www.smsapi.com\/en\/url-shortener\" target=\"_blank\" rel=\"noreferrer noopener\">shorten the URL<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe PMS (<em>Property Management Software<\/em>) system is the beating heart of a hotel \u2013 it allows us to manage practically every aspect. This efficient tool collects and stores data of guests making reservations. It\u2019s worth to take advantage of it and with a single integration personalize automated messages\u201d \u2013 adds Krzysztof Matyszczak from Hosthelper \u2013 the company using text messaging functionalities of KWHotel.<\/p>\n\n\n\n<div class=\"wp-block-smsapi-blog-2021-infobox infobox infobox--info post-content--full-width\"><div class=\"infobox__icon\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\"\/><\/div><div class=\"infobox__title\"><h4>What to send to hotel guests?<\/h4><\/div><div class=\"infobox__content\">\n<ul class=\"wp-block-list\">\n<li>link to reservation<\/li>\n\n\n\n<li>link to payment<\/li>\n\n\n\n<li>payment reminder<\/li>\n\n\n\n<li>payment confirmation<\/li>\n\n\n\n<li>voucher and dicount code<\/li>\n\n\n\n<li>door pin code<\/li>\n\n\n\n<li>navigation details<\/li>\n\n\n\n<li>menu<\/li>\n\n\n\n<li>local map<\/li>\n\n\n\n<li>link to the weather forecast<\/li>\n\n\n\n<li>thank you message<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">From the expert\u2019s perspective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to automatize customer service with KWHotel?<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2020\/01\/SMSAPI_KWHotel_SMS_Hotel_Szymon_Cyrzyk.jpg\" alt=\"SMSAPI KWHotel SMS Hotel Szymon Cyrzyk\" class=\"wp-image-2822\" width=\"122\" height=\"122\"\/><figcaption class=\"wp-element-caption\"><strong>Szymon Cyrzyk<\/strong><br>  KajWare<\/figcaption><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Data stored by the program is the key to creating a customer journey. The information helps to compose text message templates and to choose the right moment for the delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, depending on the stage of reservation, the system can send a different template filled with relevant information. For example, payment status (reservation fully paid, paid partially or awaiting payment) can also be a trigger. All of the above allows us to fully automatize messaging, no matter the guest\u2019s position on the customer journey. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to compose the message body depending on the position?<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">If the stay begins next day, it\u2019s possible to send a reminder with a link to the hotel\u2019s location! Check-in is also a great opportunity to engage the guest. A voucher or <a href=\"https:\/\/www.smsapi.com\/en\/discount-codes\" target=\"_blank\" rel=\"noreferrer noopener\">discount code<\/a> for a hotel\u2019s facilities might push client to visit your restaurant or SPA zone!<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why SMS notifications work so well?<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Because they are effective! The owner can be sure that guest are always informed and aware of their surroundings and available attractions. It\u2019s uncommon for guests to leave their rooms without a phone, that\u2019s why you can be sure that the <strong>receive the message on time<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-smsapi-blog wp-block-embed-smsapi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"HrZZYsEABw\"><a href=\"https:\/\/www.smsapi.com\/blog\/transactional-sms-automated-messaging-guide\/\">Transactional SMS \u2013 4 Ways to Use Automated Messaging (guide)<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Transactional SMS \u2013 4 Ways to Use Automated Messaging (guide)&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/transactional-sms-automated-messaging-guide\/embed\/#?secret=Zy08kwkVom#?secret=HrZZYsEABw\" data-secret=\"HrZZYsEABw\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is the future of SMS communication in the hospitality industry?<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Text messages personalized with information from the reservation system make the stay more secure. There already are places that send their guests <strong>automatically generated codes<\/strong> \u2013 keys to rooms. One less thing for staff to worry about, the PMS system takes care of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Above that, SMS is also present at the self-check-in kiosks. The communication between a system and guests happens with little to none help from the staff.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The surest way to make a reputation in the hospitality industry is to keep an eye on the smallest detail. We are talking about all those tiny gestures that make a stay unforgettable. Of course, you have to deliver all that you\u2019ve promised but going an extra mile is a completely different thing. We talk [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":2814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[20],"class_list":["post-2813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-english"],"_links":{"self":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/2813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/comments?post=2813"}],"version-history":[{"count":15,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/2813\/revisions"}],"predecessor-version":[{"id":5472,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/2813\/revisions\/5472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media\/2814"}],"wp:attachment":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media?parent=2813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/categories?post=2813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/tags?post=2813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}