{"id":3141,"date":"2020-07-06T12:26:05","date_gmt":"2020-07-06T10:26:05","guid":{"rendered":"https:\/\/www.smsapi.com\/blog\/?p=3141"},"modified":"2023-11-20T14:58:13","modified_gmt":"2023-11-20T13:58:13","slug":"sms-marketing-ecommerce-guide","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/sms-marketing-ecommerce-guide\/","title":{"rendered":"SMS Marketing in E-commerce \u2013 Ultimate Guide"},"content":{"rendered":"\n<p><strong>Good old school SMS. You probably think there\u2019s&nbsp;no place for&nbsp;such a&nbsp;thing of the past&nbsp;in modern e-commerce, but it turns out that it is much more effective than other ways of communication&nbsp;with the client in some situations.&nbsp;Instant notifications, delivery statuses and engaging two-way conversations&nbsp;\u2013 this is the power of SMS messages.&nbsp;It seems like 160 characters make a real difference.<\/strong>&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Mobile marketing using <a href=\"https:\/\/www.smsapi.com\/en\/bulk-sms\" target=\"_blank\" rel=\"noreferrer noopener\">bulk SMS<\/a> sending can be a very effective way to <strong>reach a wide range of consumers as well as to build relationships<\/strong> with existing customers&nbsp;in e-commerce. However, the condition is that the senders of such messages comply with the <a href=\"https:\/\/www.smsapi.com\/en\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">rules of SMS marketing<\/a>.&nbsp;<\/p>\n\n\n\n<p>In practice, this means that a well-prepared&nbsp;mobile campaign provides specific value to recipients, <strong>responds to their needs and interests<\/strong>, and not just&nbsp;random&nbsp;information&nbsp;about a product or service. That\u2019s why it\u2019s also an answer on <a href=\"https:\/\/spdload.com\/blog\/startup-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to market your startup<\/a>. All you need is a contact database and an idea for enticing content.<\/p>\n\n\n\n<div class=\"wp-block-smsapi-blog-2021-infobox infobox infobox--attention post-content--full-width\"><div class=\"infobox__icon\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\"\/><\/div><div class=\"infobox__title\"><h4>Quick list of good SMS marketing practices<\/h4><\/div><div class=\"infobox__content\">\n<ul class=\"wp-block-list\">\n<li>Always collect contacts with <a href=\"https:\/\/www.smsapi.com\/blog\/gdpr-in-sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing consents in accordance with the GDPR<\/a> rules.<\/li>\n\n\n\n<li>Use the <a href=\"https:\/\/www.smsapi.com\/en\/opt-out-sms\" target=\"_blank\" rel=\"noreferrer noopener\">Opt-out feature<\/a> that helps customers to unsubscribe from your database.<\/li>\n\n\n\n<li>Insert <a href=\"https:\/\/www.smsapi.com\/en\/url-shortener\" target=\"_blank\" rel=\"noreferrer noopener\">shortened links<\/a> to reduce the number of characters.<\/li>\n\n\n\n<li>Add <a href=\"https:\/\/www.smsapi.com\/blog\/link-sms-marketing-cloud-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">UTM parameters to URLs<\/a> in order to track customer\u2019s behaviour in Google Analytics.<\/li>\n\n\n\n<li>Monitor the <a href=\"https:\/\/www.smsapi.com\/blog\/how-to-schedule-sms-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">frequency of SMS messages<\/a> for a single user and never exploit customers\u2019 privacy.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How to measure the effectiveness of SMS marketing?<\/h3>\n\n\n\n<p>Use short links with the UTM parameters to track <a href=\"https:\/\/www.smartlook.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.smartlook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">user behaviour<\/a> in Google Analytics. It is the simplest way to check how well are your campaigns performing. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-smsapi-blog wp-block-embed-smsapi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"3ZrAnfBRIc\"><a href=\"https:\/\/www.smsapi.com\/blog\/utm-sms-google-analytics\/\">UTM parameters in SMS campaign \u2013 monitoring in Google Analytics<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;UTM parameters in SMS campaign \u2013 monitoring in Google Analytics&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/utm-sms-google-analytics\/embed\/#?secret=4uVgdDiktg#?secret=3ZrAnfBRIc\" data-secret=\"3ZrAnfBRIc\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Here\u2019s also a quick video instruction on <strong>adding UTM to short links<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to track SMS campaigns with UTM parameters? | SMSAPI\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/K8dEN0OXFzg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In the following paragraphs, we will present the most&nbsp;frequent problems of e-commerce that SMS messages&nbsp;can&nbsp;quickly&nbsp;solve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"time\">1. Customers&nbsp;missed&nbsp;the promotion? <br><strong>Solution:<\/strong>&nbsp;make a sale&nbsp;with SMS marketing in e-commerce&nbsp;<\/h2>\n\n\n\n<p>Almost&nbsp;everyone has&nbsp;at least&nbsp;one&nbsp;mobile&nbsp;phone.&nbsp;And so,&nbsp;SMS&nbsp;can be a <strong>very effective way to&nbsp;transfer a customer from&nbsp;an offline&nbsp;to the online<\/strong> world. All you&nbsp;must&nbsp;do is include a link, preferably a shortened&nbsp;one&nbsp;with UTM parameters. It&nbsp;will lead the recipient to the store.&nbsp;Notify the consumer about current promotions and try to get them to buy quickly.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An example of SMS time-limited promotion<\/h3>\n\n\n\n<p>A Japanese restaurant that sells sushi online can send SMS to its customers&nbsp;with the following content:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.cut.li\/sushi\"><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"365\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2020\/07\/SMSAPI_SMS_Content_Sushi_Restaurant_Marketing.png\" alt=\"An example of a text message: John, a promotional set of 40 pieces of sushi for EUR 20 only until 6 PM today. We look forward to receiving your order at www.cut.li\/sushi \" class=\"wp-image-3164\" style=\"width:650px;height:186px\"\/><\/a><figcaption class=\"wp-element-caption\">An example of an SMS with a time-restricted promotion<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Upon clicking the URL, the recipient is redirected to the cart page, to which a promotional sushi set has been added and can immediately order&nbsp;it.&nbsp;A single&nbsp;SMS sent on weekdays in the afternoon can <strong>increase the number of orders<\/strong> in the restaurant.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reminder\">2. Lack of information about the status of the order? <br><strong>Solution:<\/strong>&nbsp;automated SMS&nbsp;reminders<\/h2>\n\n\n\n<p>SMS communication will be helpful&nbsp;during&nbsp;order processing.&nbsp;At this time,&nbsp;it\u2019s vital to&nbsp;communicate quickly and effectively. The customer should enjoy shopping, count down the hours to receive the package, and not wonder if&nbsp;his order was placed successfully or&nbsp;if the courier&nbsp;lost the parcel in the sorting house. What should communication look like at the stage of the&nbsp;order fulfilment?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-smsapi-blog wp-block-embed-smsapi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"jUwN4KqKnp\"><a href=\"https:\/\/www.smsapi.com\/blog\/integrate-e-commerce-sms-marketing\/\">How to Integrate Your E-commerce Platform with SMS Marketing?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Integrate Your E-commerce Platform with SMS Marketing?&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/integrate-e-commerce-sms-marketing\/embed\/#?secret=H3Xl9jbhZo#?secret=jUwN4KqKnp\" data-secret=\"jUwN4KqKnp\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The first information about the order status should be sent by&nbsp;e-mail &#8211; this is the right solution when the transaction is completed because the customer is online and will check the e-mail&nbsp;afterwards. Further information about the status&nbsp;should be&nbsp;<strong>sent&nbsp;via SMS because this message will be delivered&nbsp;directly<\/strong>&nbsp;to the&nbsp;recipient\u2019s pocket.&nbsp;<\/p>\n\n\n\n<p>What\u2019s important, this process can be fully automated\u00a0thanks to the <a href=\"https:\/\/www.smsapi.com\/en\/integrations\" target=\"_blank\" rel=\"noreferrer noopener\">integration of SMSAPI<\/a>\u00a0with\u00a0the most <strong>popular e-commerce software like Magento, WooCommerce,\u00a0PrestaShop\u00a0and many others<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-smsapi-blog wp-block-embed-smsapi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"wJwGUf6iND\"><a href=\"https:\/\/www.smsapi.com\/blog\/woocommerce-sms-plugin\/\">WooCommerce SMS Notifications and Marketing Plugin<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;WooCommerce SMS Notifications and Marketing Plugin&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/woocommerce-sms-plugin\/embed\/#?secret=mNP8tXYb9Z#?secret=wJwGUf6iND\" data-secret=\"wJwGUf6iND\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Notifications are also helpful when the consumer has completed the purchasing process but has not confirmed the payment. In this situation, it is enough to send a short message to the customer that you want to pack and ship the product he ordered, but he probably forgot to pay.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An example of an SMS payment reminder<\/h3>\n\n\n\n<p>In the case of an online store selling backpacks, the message may look like this:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.cut.li\/backpack\"><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"365\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2020\/07\/SMSAPI_SMS_Content_Sport_Shop_Marketing.png\" alt=\"An example of a text message: Tom, someone is missing you! Do not let a product wait for you in the basket. If you want to see similar backpacks, go to www.cut.li\/backpack\" class=\"wp-image-3162\" style=\"width:650px;height:186px\"\/><\/a><figcaption class=\"wp-element-caption\">An example of an automated SMS payment reminder<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Moreover, it\u2019s&nbsp;popular to&nbsp;send notifications when you have to give back money after accepting the return of the&nbsp;product. In this situation, it\u2019s&nbsp;worth formulating a payment status message. It would show that you care for every customer and want to improve the quality of their shopping experience with the&nbsp;standard&nbsp;of service. <\/p>\n\n\n\n<p>Especially in the case of complaints and returns, it may even condition subsequent orders placed by the consumer&nbsp;in the future. The younger generation attaches great importance to the store\u2019s <a href=\"https:\/\/www.cloudtalk.io\/blog\/how-to-improve-customer-experience\" target=\"_blank\" rel=\"noreferrer noopener\">customer experience<\/a>, guided not only by a price.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"remarketing\">3. Low client retention? <br><strong>Solution:<\/strong> SMS remarketing&nbsp;<\/h2>\n\n\n\n<p>Efforts to get a customer&nbsp;back&nbsp;who has entered the store but has not bought anything is simply remarketing. The idea is simple&nbsp;\u2013&nbsp;product&nbsp;ads are displayed&nbsp;after some time spent on particular carts. If the user browsed the online store offer with bicycles, then on the following visited pages, Google Ads will show the bikes that interested him. This solution is also available on Facebook. But is that enough?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An example of SMS remarketing<\/h3>\n\n\n\n<p>Paul&nbsp;looked for a bike in a shop recommended by friends, looked through the offer, chose and bought the suitable model. Over the following weeks, he&nbsp;still saw many display ads around even though he finalised the order.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In this case, the&nbsp;ad budget was misplaced because it was intended for advertising directed at a customer who has already bought the&nbsp;product. Such actions can only discourage&nbsp;a customer from a particular e-shop. Yes, it\u2019s worth&nbsp;expanding&nbsp;your remarketing strategy&nbsp;by activating customers who have purchased, but this should be done differently.&nbsp;<\/p>\n\n\n\n<p>Contact information&nbsp;about&nbsp;Paul, who finalised the order, is already in the database. So let\u2019s offer him a discount on a complementary product. Not necessarily in the form of advertising on every page he visits, but by simple SMS. The message could look like this:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.cut.li\/bicycle\"><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"365\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2020\/07\/SMSAPI_SMS_Content_Bicycle_Shop_Marketing.png\" alt=\"An example of a text message: Paul, spring -20% promotion is in! We know that you ride your bike very often, so you will probably need a spare inner tube, panniers or a pump? www.cut.li\/bicycle\" class=\"wp-image-3159\" style=\"width:650px;height:186px\"\/><\/a><figcaption class=\"wp-element-caption\">An example of an SMS remarketing message<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"feedback\">4. Lack of evaluation of the order? <br><strong>Solution:<\/strong> collecting feedback&nbsp;via 2-Way SMS<\/h2>\n\n\n\n<p>How to find out what the client expects? Ask him! Most SMS bulk services&nbsp;allow <strong>a&nbsp;virtual&nbsp;number<\/strong> to which the buyer can send a reply.&nbsp;Use it if you\u2019d like to <a href=\"https:\/\/embedsocial.com\/blog\/customer-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">collect customer feedback<\/a> about&nbsp;the quality of customer service&nbsp;via the survey.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An example of SMS feedback<\/h3>\n\n\n\n<p>Send an automated SMS message right after order completion:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"365\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2020\/07\/SMSAPI_SMS_Content_Feedback_2Way.png\" alt=\"An example of a text message: Thank you for shopping! How would you rate our service on a scale of 1-6? Rate us a return and get a 10% discount redeemable on your next purchase!\" class=\"wp-image-3154\" style=\"width:650px;height:187px\"\/><figcaption class=\"wp-element-caption\">An example of a text message asking for feedback<\/figcaption><\/figure>\n<\/div>\n\n\n<p>The <a href=\"https:\/\/www.smsapi.com\/en\/two-way-sms-communication\" target=\"_blank\" rel=\"noreferrer noopener\">two-way communication<\/a> can solve more problems &#8211; it&nbsp;works&nbsp;well&nbsp;if the client is involved in competition in various contests.&nbsp;Feedback will be generated automatically&nbsp;in SMSAPI Customer Portal.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-smsapi-blog wp-block-embed-smsapi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"U3EVktTnlc\"><a href=\"https:\/\/www.smsapi.com\/blog\/how-to-receive-sms-online\/\">How to Receive SMS Online? 2-Way SMS Communication (quick guide)<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Receive SMS Online? 2-Way SMS Communication (quick guide)&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/how-to-receive-sms-online\/embed\/#?secret=HiR0uzbwDo#?secret=U3EVktTnlc\" data-secret=\"U3EVktTnlc\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Summary&nbsp;<\/h2>\n\n\n\n<p>Nowadays, consumers&nbsp;expect&nbsp;more attention and quick response to their&nbsp;questions. Automating the information sent to them in&nbsp;the following&nbsp;stages of the purchase process can help meet these expectations. An old, good <strong>SMS effectively breaks through information&nbsp;noise<\/strong>.&nbsp;This process&nbsp;can be easily implemented in e-commerce thanks to&nbsp;SMS&nbsp;modules for&nbsp;e-stores.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-smsapi-blog wp-block-embed-smsapi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"4N5uDpOK1l\"><a href=\"https:\/\/www.smsapi.com\/blog\/sms-api-integration-checklist\/\">SMS API integration checklist \u2013 how to integrate a bulk SMS gateway<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;SMS API integration checklist \u2013 how to integrate a bulk SMS gateway&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/sms-api-integration-checklist\/embed\/#?secret=YQW7isbRoO#?secret=4N5uDpOK1l\" data-secret=\"4N5uDpOK1l\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Regardless of their purpose, text messages will be helpful in every step of the purchase process. Whether they serve as notifications about the status of packages or in remarketing or promotional campaigns, their <strong>effectiveness and speed<\/strong> of&nbsp;delivery&nbsp;guarantee the improvement of the&nbsp;store\u2019s customer experience, and consequently, ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good old school SMS. You probably think there\u2019s&nbsp;no place for&nbsp;such a&nbsp;thing of the past&nbsp;in modern e-commerce, but it turns out that it is much more effective than other ways of communication&nbsp;with the client in some situations.&nbsp;Instant notifications, delivery statuses and engaging two-way conversations&nbsp;\u2013 this is the power of SMS messages.&nbsp;It seems like 160 characters make [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":4307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[43,42,20],"class_list":["post-3141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-2way","tag-ecommerce","tag-english"],"_links":{"self":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/3141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/comments?post=3141"}],"version-history":[{"count":40,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/3141\/revisions"}],"predecessor-version":[{"id":5832,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/3141\/revisions\/5832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media\/4307"}],"wp:attachment":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media?parent=3141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/categories?post=3141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/tags?post=3141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}