{"id":719,"date":"2020-07-29T11:45:00","date_gmt":"2020-07-29T09:45:00","guid":{"rendered":"https:\/\/www.smsapi.com\/blog\/?p=719"},"modified":"2022-03-29T16:06:34","modified_gmt":"2022-03-29T14:06:34","slug":"basics-of-content-marketing-in-your-sms-campaign","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/basics-of-content-marketing-in-your-sms-campaign\/","title":{"rendered":"Basics of Content Marketing in SMS Campaigns"},"content":{"rendered":"\n

In the times of omnipresent technology, we receive an enormous amount of information from far and near \u2013 no matter if we want it or not. Colourful billboards, product placement while watching your favourite series or looped video full of ads \u2013 the man on the street is inundated with 100 messages a day. However, one can remember just 10% of them. There’s a way to bypass the clutter.<\/strong><\/p>\n\n\n\n\n\n\n\n

We produce more and more content that is distributed in many various channels. Unfortunately, they are less and less useful for the consumer. The recipient is tired and hesitant. But if we take care of the content and target it accurately, our consumers will come to visit your website or store and follow the suggestions. And will buy more!<\/p>\n\n\n\n

How to awaken your potential client’s interest, entertain or educate and eventually win his loyalty? Use the following rules of content marketing<\/a> in your SMS campaign<\/a>.<\/p>\n\n\n\n

A person in the centre of your actions<\/strong><\/h2>\n\n\n\n

Both in B2B and B2C, you have to remember that technically it\u2019s always H2H (Human to Human<\/em>) communication. After all, it\u2019s not a computer talking to another one but two true-born people\u2026 <\/p>\n\n\n\n

The most important challenge in H2H is authenticity, fast reaction, spontaneity<\/strong> and above all \u2013 dialogue with the other person. Such a relationship resembles a real conversation that spurs brand loyalty and trust. It is excellent to make your marketing actions (including SMS) engaging and fun. Just don’t fall into the trap of making promises!<\/p>\n\n\n\n

\"Example
An example of a text message
with a personalized content<\/figcaption><\/figure><\/div>\n\n\n\n

A step further<\/h2>\n\n\n\n

The short text contains 160 characters, and some of them are worth using to personalize <\/strong>the message. If your customer database includes names and surnames, you can use the data in greetings, i.e. \u201cHello John\u201d.<\/p>\n\n\n\n

It is essential to approach the recipient directly and use imperative, i.e. \u201cBuy\u201d, \u201cCome!\u201d. Such verbs are commonly called call-to-action<\/strong> (CTA is short). <\/p>\n\n\n\n

As a result, a person who is reading the message feels unique and chosen. According to the research we have carried out <\/strong>among entrepreneurs in Poland, campaigns with a personalized offer are much more effective than the general one. It only confirms that personalization is vital for effective SMS marketing.<\/p>\n\n\n\n

SMS campaign also opens another door for H2H \u2013 targeting<\/a>.  While building your customer database, i.e. with Newsletter SMS<\/a> widget, it is also important to ask your subscriber about age, sex, interests or shoe size. <\/p>\n\n\n\n

Using such data can be easily used in a very well-tailored campaign that meets customer expectations. It is also a perfect way to optimize costs and time \u2013 sending less is saving more.<\/p>\n\n\n\n

\"Text
An example of a text message
with a link shortened with cut.li<\/figcaption><\/figure><\/div>\n\n\n\n

Prioritize the usability<\/h2>\n\n\n\n

In the world of information overload (also known as infobesity<\/em>), it is difficult for a customer to understand and process every piece of content that comes to their brain. As a result, the decision-making process is much more complicated because of the presence of too much information.<\/p>\n\n\n\n

Content marketing is nothing more than the creation and distribution of valuable content that answers the customers\u2019 needs. While creating an SMS, you have to answer this question: Will my recipient find the message useful? <\/p>\n\n\n\n

The useful text meets the needs, plays a specific role, educates or entertains. Such an SMS is not harmful and irritating. On the contrary, it provides the customer with a particular feeling, shows concrete reasons and contains no empty words.<\/p>\n\n\n\n

How to track traffic incoming from an SMS campaign?<\/h3>\n\n\n\n
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