{"id":735,"date":"2023-02-06T15:14:58","date_gmt":"2023-02-06T14:14:58","guid":{"rendered":"https:\/\/www.smsapi.com\/blog\/?p=735"},"modified":"2023-02-06T15:15:00","modified_gmt":"2023-02-06T14:15:00","slug":"sms-powered-with-love","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/sms-powered-with-love\/","title":{"rendered":"SMS powered with love &#8211; get ready for Valentine&#8217;s Day!"},"content":{"rendered":"\n<p><strong>How to use SMS marketing to increase sales on Valentine&#8217;s Day? SMS powered with \u2764\ufe0f might be the answer if used wisely. Below you&#8217;ll find everything you need to know, examples of effective text messages, campaigns, and statistics from past years. Show some love with the SMS promotion!<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/1-576x1024.png\" alt=\"Valentines Day SMS message example\" class=\"wp-image-745\" width=\"260\" height=\"462\" srcset=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/1-576x1024.png 576w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/1-56x100.png 56w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/1-112x200.png 112w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/1.png 750w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/figure>\n<\/div>\n\n\n<p>It appears the beginning of the year is always calmer after a very&nbsp;great season and an increase in sales volume in December. Most businesses see a downturn in the first months of the year. <\/p>\n\n\n\n<p>A great opportunity comes in February &#8211; on Valentine&#8217;s Day. Many customers are looking for gifts for their significant ones or are planning a date.<\/p>\n\n\n\n<p>That&#8217;s why it&#8217;s time for time-bounded marketing! A <a href=\"https:\/\/www.smsapi.com\/en\/bulk-sms\" target=\"_blank\" rel=\"noreferrer noopener\">bulk SMS<\/a> is a tool worth considering because of its high read and delivery ratios. You can use it to inform your customers about the sale or an event.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Highly-effective SMS &#8211; hard data from the Valentine&#8217;s Day campaign<\/h2>\n\n\n\n<p>One of the biggest beauty stores in Poland used an <a href=\"https:\/\/www.smsapi.com\/en\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">SMS as a marketing tool<\/a> on Valentine&#8217;s Day. Texts were sent to active customers (who bought perfumes last year) and participated in a customer loyalty program.<\/p>\n\n\n\n<p>The promotion was only one day long. The clients got a 40% discount.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The results of the Valentine&#8217;s SMS campaign<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Delivery Rate:<\/strong> 91,41%<\/li>\n\n\n\n<li><strong>Conversion Rate:<\/strong> 30,9%<\/li>\n\n\n\n<li><strong>An average shopping basket value:<\/strong> 52% higher than before<\/li>\n\n\n\n<li><strong>Customer retention:<\/strong> 21,1%<\/li>\n<\/ul>\n\n\n\n<p>The results of an <a href=\"https:\/\/www.smsapi.com\/sms-marketing-guide\" target=\"_blank\" rel=\"noreferrer noopener\">SMS campaign<\/a> like this prove that a well-tailored campaign is a tool for an effective increase in sales volume.<\/p>\n\n\n<div id=\"gallery-edf2e016\" class=\"glide slider\"><div class=\"glide__track slider__slides-wrapper\" data-glide-el=\"track\"><ul class=\"glide__slides\"><li class=\"glide__slide\"><img decoding=\"async\" class=\"slider__img\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/3.png\" srcset=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/3.png 750w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/3-56x100.png 56w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/3-112x200.png 112w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/3-576x1024.png 576w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/li><li class=\"glide__slide\"><img decoding=\"async\" class=\"slider__img\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/2.png\" srcset=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/2.png 750w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/2-56x100.png 56w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/2-112x200.png 112w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/2-576x1024.png 576w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/li><\/ul><\/div>  <div class=\"glide__index slider__index\"><\/div>\n\n  <div class=\"glide__arrows slider__arrows\" data-glide-el=\"controls\">\n    <button class=\"glide__arrow glide__arrow--left slider__arrow slider__arrow--left\">\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\"><path d=\"M238.475 475.535l7.071-7.07c4.686-4.686 4.686-12.284 0-16.971L50.053 256 245.546 60.506c4.686-4.686 4.686-12.284 0-16.971l-7.071-7.07c-4.686-4.686-12.284-4.686-16.97 0L10.454 247.515c-4.686 4.686-4.686 12.284 0 16.971l211.051 211.05c4.686 4.686 12.284 4.686 16.97-.001z\"\/><\/svg>\n    <\/button>\n    <button class=\"glide__arrow glide__arrow--right slider__arrow slider__arrow--right\">\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\"><path d=\"M17.525 36.465l-7.071 7.07c-4.686 4.686-4.686 12.284 0 16.971L205.947 256 10.454 451.494c-4.686 4.686-4.686 12.284 0 16.971l7.071 7.07c4.686 4.686 12.284 4.686 16.97 0l211.051-211.05c4.686-4.686 4.686-12.284 0-16.971L34.495 36.465c-4.686-4.687-12.284-4.687-16.97 0z\"\/><\/svg>\n    <\/button>\n  <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Make use of the important dates<\/h2>\n\n\n\n<p>Special dates like Valentine&#8217;s Day are an excellent opportunity for your customers to visit your shop &#8211; both online and offline. <\/p>\n\n\n\n<p>If a man on the street is looking for a gift for his better half, why can&#8217;t you help him make this choice? Do not forget to inform him about the time constraint and give him a discount. <\/p>\n\n\n\n<p>If your potential client is trying to find a suitable place for the date, why can&#8217;t you remind him about your restaurant? And <a href=\"https:\/\/www.smsapi.com\/blog\/sms-gateway-starting-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS gateway<\/a> is a perfect tool for such time-bounded special occasions.<\/p>\n\n\n<div id=\"gallery-ef097b10\" class=\"glide slider\"><div class=\"glide__track slider__slides-wrapper\" data-glide-el=\"track\"><ul class=\"glide__slides\"><li class=\"glide__slide\"><img decoding=\"async\" class=\"slider__img\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/4.png\" srcset=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/4.png 750w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/4-56x100.png 56w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/4-112x200.png 112w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/4-576x1024.png 576w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/li><li class=\"glide__slide\"><img decoding=\"async\" class=\"slider__img\" src=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/5.png\" srcset=\"https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/5.png 750w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/5-56x100.png 56w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/5-112x200.png 112w, https:\/\/www.smsapi.com\/blog\/wp-content\/uploads\/2017\/02\/5-576x1024.png 576w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/li><\/ul><\/div>  <div class=\"glide__index slider__index\"><\/div>\n\n  <div class=\"glide__arrows slider__arrows\" data-glide-el=\"controls\">\n    <button class=\"glide__arrow glide__arrow--left slider__arrow slider__arrow--left\">\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\"><path d=\"M238.475 475.535l7.071-7.07c4.686-4.686 4.686-12.284 0-16.971L50.053 256 245.546 60.506c4.686-4.686 4.686-12.284 0-16.971l-7.071-7.07c-4.686-4.686-12.284-4.686-16.97 0L10.454 247.515c-4.686 4.686-4.686 12.284 0 16.971l211.051 211.05c4.686 4.686 12.284 4.686 16.97-.001z\"\/><\/svg>\n    <\/button>\n    <button class=\"glide__arrow glide__arrow--right slider__arrow slider__arrow--right\">\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\"><path d=\"M17.525 36.465l-7.071 7.07c-4.686 4.686-4.686 12.284 0 16.971L205.947 256 10.454 451.494c-4.686 4.686-4.686 12.284 0 16.971l7.071 7.07c4.686 4.686 12.284 4.686 16.97 0l211.051-211.05c4.686-4.686 4.686-12.284 0-16.971L34.495 36.465c-4.686-4.687-12.284-4.687-16.97 0z\"\/><\/svg>\n    <\/button>\n  <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">How to schedule SMS campaign?<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-smsapi-blog wp-block-embed-smsapi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1ZbMAmzZoi\"><a href=\"https:\/\/www.smsapi.com\/blog\/how-to-schedule-sms-campaign\/\">How to Schedule an SMS Campaign Online?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Schedule an SMS Campaign Online?&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/how-to-schedule-sms-campaign\/embed\/#?secret=lI6DMtQYUK#?secret=1ZbMAmzZoi\" data-secret=\"1ZbMAmzZoi\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to sell without actually selling anything?<\/h2>\n\n\n\n<p>If you feel that intimate occasions like this might not be a proper time for sale-oriented communication, remember that <a href=\"https:\/\/www.smsapi.com\/blog\/sms-marketing-message-auto-awa\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS is a great customer relationship-building tool<\/a>. <\/p>\n\n\n\n<p>Think of it as a medium of direct messaging. Use it to engage your customers with a heartwarming message. The tone should be precisely chosen, depending on your previous communication. After all, the most important thing is to be consistent. So, don&#8217;t be afraid to go bold!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-smsapi-blog wp-block-embed-smsapi-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Vlfq8gEgtQ\"><a href=\"https:\/\/www.smsapi.com\/blog\/emojis-in-sms\/\">Emojis in SMS Marketing and Business Communication<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Emojis in SMS Marketing and Business Communication&#8221; &#8212; SMSAPI Blog\" src=\"https:\/\/www.smsapi.com\/blog\/emojis-in-sms\/embed\/#?secret=4MMKHTyIak#?secret=Vlfq8gEgtQ\" data-secret=\"Vlfq8gEgtQ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><b>Oh, and happy Valentine&#8217;s Day! \ud83d\ude09<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to use SMS marketing to increase sales on Valentine&#8217;s Day? SMS powered with \u2764\ufe0f might be the answer if used wisely. Below you&#8217;ll find everything you need to know, examples of effective text messages, campaigns, and statistics from past years. Show some love with the SMS promotion!<\/p>\n","protected":false},"author":13,"featured_media":5435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[20],"class_list":["post-735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-english"],"_links":{"self":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/comments?post=735"}],"version-history":[{"count":44,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/735\/revisions"}],"predecessor-version":[{"id":5437,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/posts\/735\/revisions\/5437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media\/5435"}],"wp:attachment":[{"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/media?parent=735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/categories?post=735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsapi.com\/blog\/wp-json\/wp\/v2\/tags?post=735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}