{"id":84,"date":"2020-08-03T17:10:52","date_gmt":"2020-08-03T15:10:52","guid":{"rendered":"http:\/\/www.smsapi.com\/blog\/?p=84"},"modified":"2023-12-05T12:36:40","modified_gmt":"2023-12-05T11:36:40","slug":"benefits-from-shortened-link","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/benefits-from-shortened-link\/","title":{"rendered":"Benefits of the short URLs in SMS messaging"},"content":{"rendered":"\n

Although an ordinary SMS message contains only 160 characters, you can easily add more content with short URLs. <\/strong><\/p>\n\n\n\n\n\n\n\n

How is that even possible you might ask? That\u2019s what shorten URLs feature can bring. Your text can redirect recipients’ to a website. This combines fast delivery time and high open rate of SMS with rich media. That\u2019s why it\u2019s so efficient in all kinds of marketing campaigns.<\/p>\n\n\n\n

Shortened link \u2013 what is it exactly?<\/h2>\n\n\n\n

Shortened link <\/em>cut.li<\/a> <\/em>is simply a short URL address<\/strong>, that redirects to a selected website, file, or app. Your addresses shortened in the SMSAPI Customer Portal will be displayed as cut.li\/suffix<\/em>. Try it. Copy and paste it to your browser – it’ll take to you our sign up page.<\/p>\n\n\n\n

Using cut.li link shortener significantly decreases the number of used characters, but what\u2019s more critical \u2013 gives you basic feedback about campaigns’ performance<\/strong>.<\/p>\n\n\n\n

Cut.li – a free URL shortener for SMSAPI clients<\/h3>\n\n\n\n

The Cut.li URL shortener is a free tool available in the SMSAPI Customer Portal. Use it to quickly turn long URL into mobile-friendly short URL. Furthermore, you can use the shortened links to measure open-rate and converstion of your SMS campaigns<\/p>\n\n\n\n

Key metrics \u2013 that\u2019s what it\u2019s all about<\/h2>\n\n\n\n

The shortened link allows you to get full information about recipients’ behaviour. Detailed campaign report is generated automatically after each bulk SMS<\/a>. It contains such data as mobile phone operating system (iOS, Android, Windows Phone), used mobile browser (e.g. Safari, Chrome), type o a device (e.g. iPhone) and click date. <\/p>\n\n\n\n

Read about other SMS KPIs <\/h3>\n\n\n\n
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Key Performance Indicators (KPI) of SMS Marketing Strategy<\/a><\/blockquote>