{"id":88,"date":"2020-02-27T09:43:23","date_gmt":"2020-02-27T08:43:23","guid":{"rendered":"http:\/\/www.smsapi.com\/blog\/?p=88"},"modified":"2023-02-06T10:59:06","modified_gmt":"2023-02-06T09:59:06","slug":"sms-personalization","status":"publish","type":"post","link":"https:\/\/www.smsapi.com\/blog\/sms-personalization\/","title":{"rendered":"SMS Personalization \u2013 How To? (guide)"},"content":{"rendered":"\n

Why keeping your contacts base always up-to-date, with all essential data like name, sex, age or address, gives you a huge advantage when creating SMS campaigns? Because you can use that information to personalize your campaigns! Read the basic know-how on to personalize SMS messages.<\/strong><\/p>\n\n\n\n\n\n\n\n

Let\u2019s start with a simple example. Take a look at those two messages below and choose which one is more interesting for you as a potential client:<\/p>\n\n\n\n

\"Examples<\/a><\/figure>\n\n\n\n

Why it’s so important to use the recipient’s names?<\/h2>\n\n\n\n
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  1. If you use the recipient\u2019s name, you show that you know exactly who are you referring to. <\/li>\n\n\n\n
  2. When you make it personal<\/strong>, you get more engagement<\/strong>.<\/li>\n\n\n\n
  3. Using your recipients’ names also engages them to make an action, react somehow to your message. <\/li>\n\n\n\n
  4. Furthermore, they don\u2019t look like spam.<\/li>\n<\/ol>\n\n\n\n

    You can easily create such personalized SMS campaigns in our Customer Portal. Let\u2019s check all personalization features, it\u2019s easy and user-friendly!<\/p>\n\n\n\n

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    5 habits of highly effective SMS communication<\/a><\/blockquote>