Vocabulary


A

Alerts

Short messages containing important information.

Android

Mobile operating system owned by Google.

API

Application Programming Interface. If you connect your application using our API you'll be able to send automatic SMS from your software.

App

Piece of software designed to run on a mobile device.

Application

Software designed to integrate business solutions with mobile marketing.

B

Bar-code

Data prepared in format readable by any mobile device with proper software installed.

Bluetooth

Wireless data transmission technology used to communicate between two devices.

Branding

Building brand awareness.

Broadcast messaging

See: Bulk SMS.

Browser

An application used to browse websites. Most popular browsers are: Google Chrome, Firefox, Safari or Internet Explorer.

Bulk SMS

Mass SMS sends at one time.

C

Callback address

Address to your own script that receives parameters concerning delivery and receiving SMS status.

CAPTCHA

Completely Automated Public Turing test to tell Computers and Humans Apart. Anti-spam protection based on re-typing text, that can be recognized by human.

Carrier

See: Network Operator.

CDMA

Code Devision Multiple Access is a channel access method used by various radio communication technologies, incl. Mobile phones.

Characters

The count of letters, numbers, spaces and symbols in your SMS.

Context advertisement

Type of internet advertisement that fits to site or article content.

Cookies

Information saved by browser on user's hard drive. Commonly used to save passwords, forms or for statistics.

CPC

Cost Per Click – type of advertisement where you pay the publisher when your ad is clicked.

CPM

Cost Per Mile – the price of 1,000 advertisement impressions on one web page.

CRM

Customer Relationship Management. Mostly refers to an application, that monitors customer service, orders and communication between customer and a company.

CSV file

Comma Separated Values file.

CTA

Call-to-action is an instruction to the audience to provoke an immediate response.

CTR

Click-through Rate is a way of measuring the success of an online advertising campaign.

D

Delivery Report

Type of report provided by carrier that informs about particular SMS delivery status.

Documentation

All necessary coding to integrate with our API.

E

Email marketing

Type of marketing that uses e-mail as a communication channel.

Email2SMS

SMSAPI feature that allows you to convert e-mail into SMS message.

F

Favicon

Small icon displayed next to website name on a browser tab. Simplifies site recognition while having multiple tabs.

Freemium

A pricing strategy by which a product or service is provided free of charge, but money is charged for proprietary features, functionality, or virtual goods.

G

Gateway

Web interface entrance to our platform.

Geolocation

Detection of the physical location of an Internet connected computing device.

Google Index

List of websites prepared by Google's bots.

GSM

Global System for Mobile Communications.

H

HSPA

High Speed Packet Access is an amalgamation of two mobile telephony protocols, High Speed Downlink Packet Access (HSDPA) and High Speed Uplink Packet Access (HSUPA), that extends and improves the performance of existing 3rd generation mobile telecommunication networks.

I

Inbound Marketing

Promoting a company through blogs, podcasts, video, eBooks, e-newsletters, white papers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.

Invalid Number

A phone number that is no longer in use or contains incorrect amount of digits.

IOS

Mobile operating system created and owned by Apple.

IP address

A numerical label assigned to each device (e.g., computer, printer) participating in a computer network that uses the Internet Protocol for communication.

J

JavaScript

A programming language commonly used in web development.

K

KPI

Key Performance Indicator

L

Large SMS Send

See: Bulk SMS

Location Based Services

Mobile marketing actions directed to people being currently in selected location.

LTE

Long-Term Evolution, commonly marketed as 4G LTE, is a standard for wireless communication of high-speed data for mobile phones and data terminals.

M

M-commerce

Mobile access to services offered by e-commerce platforms.

Micro payments

A financial transaction involving a very small sum of money and usually one that occurs online.

Mobile App

See: App.

Mobile Coupon

A coupon sent via SMS, that can be used to receive special offer or discount.

Mobile database

SMSAPI phone book features that lets you keep all mobile numbers.

Mobile Marketing

Marketing that involves mobile devices.

Multiple SMS Send

See: Bulk SMS.

N

Native App

A mobile application that is written and works under specific operating system.

Network Operator

The company that provides mobile service for your device, such as T-Mobile, Orange or Vodafone.

NFC

Near field communication NFC is a technology that enables smartphones and other devices to establish radio communication with each other by touching the devices together.

O

Opt-in, opt-out

Words used to describe whether we have mobile number owner's consent or not.

P

PPC

Pay Per Click, see: CPC.

Q

QR Code

Quick Response Code, it's a bar-code - a machine-readable optical label that contains information about the item to which it is attached.

R

ROI

Return On Investment.

RWD

Responsive Web Design.

S

SEM

Search Engine Marketing.

Sender name

The name or number that will be displayed on recipient’s phone as sender.

Short links

SMSAPI feature that allows you to put short link into SMS, and it will re-direct to full URL address.

SMS aggregation

Bulk SMS managing software that integrates SMS service with computer or other interface (web, application).

SMS service

Service used by bank systems, to inform their customers about their account balance.

SMS system

Application that automatically manages all bulk SMS sends. System integrates SMS service with computer or any other device (via application or website).

Spam

Unsolicited messages.

Symbian OS

Open source mobile operating system, that could be found on old Nokia phones.

T

Text Credit

A unit that represents value of one SMS message.

Text Message

A SMS (short message service) in American English.

Transactional SMS

A SMS informing about made transaction sent by bank to a customer.

U

URL

A uniform resource locator is a reference to a resource that specifies the location of the resource on a computer network and a mechanism for retrieving it.

Usability

Effectiveness, efficiency, and satisfaction from using app or website.

UU (Unique user)

Term defining one, individual IP address or application that identifies website user.

V

Validity Period

Defined time and date in which your SMS will be sent.

W

WCDMA

Wideband Code Division Multiple Access is an air interface standard found in 3G mobile telecommunications networks.

Web Analytics

Web-based tools supporting your sites analyses (e.g., page views, UU etc.).

Wi-Fi

Wireless local area network that allows your device to establish wireless internet connection.

Windows Mobile

Mobile operating system created and owned by Microsoft.

WLAN

Wireless Local Area Network – describes mobile device user connected wireless to the internet.

Word-of-mouth Marketing

WOMM is the technique of promoting a product, service or business by soliciting positive comments from satisfied customers.

X

XML

Extensible Mark-up Language – type of coding that is set to be most usable across the internet.

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