Short messages containing important information.
Mobile operating system owned by Google.
Application Programming Interface. If you connect your application using our API you'll be able to send automatic SMS from your software.
Piece of software designed to run on a mobile device.
Software designed to integrate business solutions with mobile marketing.
Data prepared in format readable by any mobile device with proper software installed.
Wireless data transmission technology used to communicate between two devices.
Building brand awareness.
See: Bulk SMS.
An application used to browse websites. Most popular browsers are: Google Chrome, Firefox, Safari or Internet Explorer.
Mass SMS sends at one time.
Address to your own script that receives parameters concerning delivery and receiving SMS status.
Completely Automated Public Turing test to tell Computers and Humans Apart. Anti-spam protection based on re-typing text, that can be recognized by human.
See: Network Operator.
Code Devision Multiple Access is a channel access method used by various radio communication technologies, incl. Mobile phones.
The count of letters, numbers, spaces and symbols in your SMS.
Type of internet advertisement that fits to site or article content.
Information saved by browser on user's hard drive. Commonly used to save passwords, forms or for statistics.
Cost Per Click – type of advertisement where you pay the publisher when your ad is clicked.
Cost Per Mile – the price of 1,000 advertisement impressions on one web page.
Customer Relationship Management. Mostly refers to an application, that monitors customer service, orders and communication between customer and a company.
Comma Separated Values file.
Call-to-action is an instruction to the audience to provoke an immediate response.
Click-through Rate is a way of measuring the success of an online advertising campaign.
Type of report provided by carrier that informs about particular SMS delivery status.
All necessary coding to integrate with our API.
Type of marketing that uses e-mail as a communication channel.
SMSAPI feature that allows you to convert e-mail into SMS message.
Small icon displayed next to website name on a browser tab. Simplifies site recognition while having multiple tabs.
A pricing strategy by which a product or service is provided free of charge, but money is charged for proprietary features, functionality, or virtual goods.
Web interface entrance to our platform.
Detection of the physical location of an Internet connected computing device.
List of websites prepared by Google's bots.
Global System for Mobile Communications.
High Speed Packet Access is an amalgamation of two mobile telephony protocols, High Speed Downlink Packet Access (HSDPA) and High Speed Uplink Packet Access (HSUPA), that extends and improves the performance of existing 3rd generation mobile telecommunication networks.
Promoting a company through blogs, podcasts, video, eBooks, e-newsletters, white papers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.
A phone number that is no longer in use or contains incorrect amount of digits.
Mobile operating system created and owned by Apple.
A numerical label assigned to each device (e.g., computer, printer) participating in a computer network that uses the Internet Protocol for communication.
A programming language commonly used in web development.
Key Performance Indicator
Large SMS Send
See: Bulk SMS
Location Based Services
Mobile marketing actions directed to people being currently in selected location.
Long-Term Evolution, commonly marketed as 4G LTE, is a standard for wireless communication of high-speed data for mobile phones and data terminals.
Mobile access to services offered by e-commerce platforms.
A financial transaction involving a very small sum of money and usually one that occurs online.
A coupon sent via SMS, that can be used to receive special offer or discount.
SMSAPI phone book features that lets you keep all mobile numbers.
Marketing that involves mobile devices.
Multiple SMS Send
See: Bulk SMS.
A mobile application that is written and works under specific operating system.
The company that provides mobile service for your device, such as T-Mobile, Orange or Vodafone.
Near field communication NFC is a technology that enables smartphones and other devices to establish radio communication with each other by touching the devices together.
Words used to describe whether we have mobile number owner's consent or not.
Pay Per Click, see: CPC.
Quick Response Code, it's a bar-code - a machine-readable optical label that contains information about the item to which it is attached.
Return On Investment.
Responsive Web Design.
Search Engine Marketing.
The name or number that will be displayed on recipient’s phone as sender.
SMSAPI feature that allows you to put short link into SMS, and it will re-direct to full URL address.
Bulk SMS managing software that integrates SMS service with computer or other interface (web, application).
Service used by bank systems, to inform their customers about their account balance.
Application that automatically manages all bulk SMS sends. System integrates SMS service with computer or any other device (via application or website).
Open source mobile operating system, that could be found on old Nokia phones.
A unit that represents value of one SMS message.
A SMS (short message service) in American English.
A SMS informing about made transaction sent by bank to a customer.
A uniform resource locator is a reference to a resource that specifies the location of the resource on a computer network and a mechanism for retrieving it.
Effectiveness, efficiency, and satisfaction from using app or website.
UU (Unique user)
Term defining one, individual IP address or application that identifies website user.
Defined time and date in which your SMS will be sent.
Wideband Code Division Multiple Access is an air interface standard found in 3G mobile telecommunications networks.
Web-based tools supporting your sites analyses (e.g., page views, UU etc.).
Wireless local area network that allows your device to establish wireless internet connection.
Mobile operating system created and owned by Microsoft.
Wireless Local Area Network – describes mobile device user connected wireless to the internet.
WOMM is the technique of promoting a product, service or business by soliciting positive comments from satisfied customers.
Extensible Mark-up Language – type of coding that is set to be most usable across the internet.