This feature makes available to add short URL address - http://cut.li to the SMS message that will be redirecting recipient to any www page specified by you.
Link will be visible as. http://cut.li/xyz (every recipient will receive unique "xuz").
Thanks to it you won't use much characters for URL address and you will gain availability to monitor clicks on Short link and downloading more specific informactions about: on which operating system link has been clicked (eg. iOS / Android), used browser, device type (eg. iPhone) and click date.