Welcome to an interview with Robert Majer – marketing manager at Exact Systems. We talk about the modern approach to human resources management and quality control. The focus is on the speed of reaction to crises, reliability of solutions and the role of SMS communication in the company employing over 5500 controllers in factories all across Europe.

The recent Nielsen study says that as many as 46% of people who receive an SMS make a purchase afterward. According to SMSAPI, a direct response to a single message sent to a naturally built database ranges from 15 to 40 percent. Consider relatively low implementation costs and you will get a direct marketing tool that has one of the highest return on investment rate. How to measure the exact effectiveness of SMS marketing?

When was the last time you’ve analyzed the effectiveness of your marketing? Don’t worry, there’s no need to hire an agency. Read how to conduct your SMS campaign audit entirely inhouse in a very fast way! Check if you are using the essential functionalities and if you are compliant with the latest regulation as well as principles of permission marketing. Make your work easier and more effective by using these five simple tips.

¿Has oído del Principio de Pareto? Dice que el 80 por ciento de tu negocio proviene del 20 por ciento de tus clientes. Sin conocimiento de tus clientes puede ser el error más caro que has cometido. Para llegar a tu público objetivo y multiplicar el ROI de campañas de marketing, debes crear tu propia base de datos.

LINK Conversations is a comprehensive conversational interface which changes the landscape of business communication. Today we are presenting its most important features, functionalities, and a quick walkthrough.