SMS, e-mail or push notification - which tool is best suited to lead marketing campaigns and communicate with customers? We've prepared an infographic that compares three different types of messages received on mobile phones and smartphone.

Insight is a key to cost-effective marketing, but there's no insight without data. Have you heard about the Pareto Principle? It says that 80% of your business income comes from 20% of your clients. Not knowing your customers might be your most expensive mistake. To reach your target audience and multiply the ROI of the SMS campaign, you should build your own exclusive database.

If you run a business, then you probably already know the importance of customer experience. For every company, having satisfied customers is half the battle to success. Meeting their needs both in terms of the products or services offered and customer experience will be very beneficial for business. Providing a high level of after-sales service and maintaining high-quality communication can really help with that. Did you know that, depending on the item, customers are able to pay even a 16% premium on the price if they have a high-level customer experience?

Texting to your clients is one thing, but did you know you can receive SMS from them as well? This quick guide is an introduction to 2-way SMS communication. You’ll learn how and where to use Long and Short codes to build engagement and increase the number of customers in your contact database. Find how to receive SMS online!

Since a few days, you can use ‪‎emoji‬ in your SMS‬ created and send via ‪‎SMSAPI‬ Customer Portal. Still – not many brands use such a feature, that’s why it’s a perfect way to differentiate your business from the competition. See how to use emoticons and emojis in SMS communication.