If you run a business, then you probably already know the importance of customer experience. For every company, having satisfied customers is half the battle to success. Meeting their needs both in terms of the products or services offered and customer experience will be very beneficial for business. Providing a high level of after-sales service and maintaining high-quality communication can really help with that. Did you know that, depending on the item, customers are able to pay even a 16% premium on the price if they have a high-level customer experience?

Texting to your clients is one thing, but did you know you can receive SMS from them as well? This quick guide is an introduction to 2-way SMS communication. You’ll learn how and where to use Long and Short codes to build engagement and increase the number of customers in your contact database. Find how to receive SMS online!

Since a few days, you can use ‪‎emoji‬ in your SMS‬ created and send via ‪‎SMSAPI‬ Customer Portal. Still – not many brands use such a feature, that’s why it’s a perfect way to differentiate your business from the competition. See how to use emoticons and emojis in SMS communication.

How to use SMS marketing to increase sales on Valentine's Day? SMS powered with ❤️ might be the answer if used wisely. Below you'll find everything you need to know, examples of effective text messages, campaigns, and statistics from past years. 

The vast majority of companies do not analyze SMS marketing conversions – shows our report “SMS Communication in Poland”. Those who care about the campaigns' effectiveness measure it using the CTR (Click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should be considered to call a campaign successful? Read about KPI in SMS marketing.