This is the fourth time in a row when we have received the Business Gazelle award. This time, however, the prize is of exceptional importance as we have never been so highly rated. We took 52. place in the nationwide Polish ranking and 6th in the Silesian region. We have therefore jumped 210 places upwards in comparison with 2017.

The beginning of the year is a great opportunity to sum up our achievements and important events. Apparently, we have something to celebrate, our customers have sent a record amount of SMS messages: 990 million!

Why? In the long living project, I was working at, the portion of frontend javascript code was dependent on a mix of bower packages and node modules that were concatenated into a bundle using grunt. We decided to migrate away from Bower as it was an unneeded dependency, introduced potential security hole (which turned out to be true, see tweet below) and added complexity the overall build process.

The vast majority of companies do not analyze conversions from SMS marketing - shows our last year report “SMS Communication in Poland”. Those who care about the effectiveness of the campaign, measure it using the CTR (Click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should be considered to call a campaign successful?

What’s the permission marketing and why it is so important to remember about the consent which goes further than checkboxes? It's a matter of respect for privacy, time and a common sense. Without them you will be forever stuck on a spam heap. Finally, how can you use this knowledge in your company’s communication?