Yes, customers will unsubscribe from your databases, both e-mail and SMS. This is a natural trend and if you look at it in the perspective of permission marketing, it can bring more benefits than potential loss. Why?

Companies operating online try various ways to defend themselves against illegal access to their clients' data. Even a very strong password, created in accordance with the guidelines required by network administrators, may not be the best weapon against online thieves. Then, multi-factor authentication including SMS verification may become the right choice to avoid data leakages.

The unspecified date of RCS launch across Europe is cooling the market enthusiasm and makes us look for other technologies that will enrich the contact of brands with customers. Noteworthy is conversational messaging, which combines rich media channels - Messenger, RCS and the webchat. Will these solutions help in the faster implementation of RCS in the world?

Last year we have ended with some spectacular succsses and bold decisions towards our future - check this out!

In the last quarter of 2017 we've asked nearly 200 business representatives: How do you benefit from SMS communication on the daily basis? Survey was conducted in more than 20 industries and gave us a perspective about condition of SMS communication in B2B sector in Poland. Let me present you the main findings on the research.