“Merry Christmas” - such wishes were sent on December 3 in 1993 to Rica Jarvis, director of Vodafone on his Orbitel 901 from British engineer Neil Papworth. It was the first SMS sent in the history. How has this old-schooled communication channel become this popular worldwide?

Did you know that 61% of people check their phones within… 5 minutes after waking up? We do shopping on public transportation, looking for discounts and checking products on Instagram - with our noses in our phones. Isn’t it a great chance to send SMS with a great discount to help the customer to make the purchase happen? Discover 4 simple steps to begin your journey with SMS messaging!

Yes, customers will unsubscribe from your databases, both e-mail and SMS. This is a natural trend and if you look at it in the perspective of permission marketing, it can bring more benefits than potential loss. Why?

Companies operating online try various ways to defend themselves against illegal access to their clients' data. Even a very strong password, created in accordance with the guidelines required by network administrators, may not be the best weapon against online thieves. Then, multi-factor authentication including SMS verification may become the right choice to avoid data leakages.

The unspecified date of RCS launch across Europe is cooling the market enthusiasm and makes us look for other technologies that will enrich the contact of brands with customers. Noteworthy is conversational messaging, which combines rich media channels - Messenger, RCS and the webchat. Will these solutions help in the faster implementation of RCS in the world?