In the last quarter of 2017 we've asked nearly 200 business representatives: How do you benefit from SMS communication on the daily basis? Survey was conducted in more than 20 industries and gave us a perspective about condition of SMS communication in B2B sector in Poland. Let me present you the main findings on the research. 

Today's twenty-year-olds aspire to be in constant touch with their friends and families, it's important for them to communicate fast, like here and now and through images. It's possible to meet all of these demands with... an old, good SMS message. 

Holiday season is in its full, and brands are doing what they can to attract their customers. It’s obvious that, despite winter, this is very hot (especially in sales) season. Everyone wants to take a part form this Christmas for himself. It’s definitely a time to get remembered and communicate in a new way. That’s the part when you should think about SMS, as new communication tool.

Happy birthday to SMS! This year we celebrate 25. anniversary of the first SMS sent. Since the time mobile communicaton has evolved diametrically. What is also different, we have changed the way we perceive information. Today we need more than words - we express our minds and feelings with high-quality images, group conversations, we want to know anyone who talks to us, preferably with video streaming. 

Time passes by like crazy! In 5 weeks from now we will open the Christmas gifts. Though it sounds odd, colorful baubles, reindeers and “Last Christmas” totally came into play all around. The first sign of the Christmas fever are Black Friday and Cyber Monday – between 24. and 27. of November your clients expect the biggest sale of the year and they will be able to spend more money and time in your store or an online shop.