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Gino Rossi SMS Marketing SMSAPI

What's the most important in SMS marketing? Surely, you have to remember about writing engaging content, selecting proper target group and abiding audience's preferences and privacy. In other words, you have to abide to content and permission marketing guidelines. SMS communication conducted by Gino Rossi company is an example of consistent and well-thought multi-channel marketing.

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SMSAPI PHP client has been on market for 6 years. Ever since it has been downloaded at least 130.000 times according to Packagist statistics. That's a great success for us and encouragement that keeps us focused on our library quality every day. We would like to announce that a brand new version of SMSAPI PHP client 2.0 has been released.

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The holiday season is in its full, and brands are doing what they can to attract their customers. It’s obvious that, despite winter, this is very hot (especially in sales) season. Everyone wants to take part in the Christmas shopping madness. It’s definitely a time to get remembered and communicate in a new way. That’s the part when you should think about SMS, as a new communication tool.

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Time passes by like crazy! In a few weeks from now, we will open the Christmas gifts. Though it sounds odd, colorful baubles, reindeers and “Last Christmas” totally came into play all around. The first sign of the Christmas fever is Black Friday and Cyber Monday – between 23. and 26. of November. Your clients expect the biggest sale of the year and they are willing to spend more in your store.

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In the last quarter we’ve been developing multi-language version of our website. In a short time, we have worked on additional 5 languages aside of 2 basic versions. More and more are on a horizon but there was doubt lingering if we’re covering all our text in translation.

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“Merry Christmas” - such wishes were sent on December 3 in 1993 to Rica Jarvis, director of Vodafone on his Orbitel 901 from British engineer Neil Papworth. It was the first SMS sent in the history. How has this old-schooled communication channel become this popular worldwide?

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