Overview of 5 methods of database building
1. During online sign-up
Payment page is an excellent space to interact with customers. That’s why a large number of brands try to convince you to register to their newsletter after the finalized purchase. For the same reason, it’s a great time to ask for a telephone number. Hesitant customers can always be softened with a discount voucher. You can acquire contact info by including input fields or by using our SMS Newsletter widget. Try to predict your future campaigns and ask for additional information that will come useful when creating targeted messages.
2. During retail shopping
Telephone number can also be acquired during the visit at brand’s retail shop - you just need a tablet or a simple paper form. Please remember about GDPR consents, information clause and disclosing the purpose of the collected information.
3. Virtual Mobile Numbers plus e-mail, outdoor and press
Virtual Mobile Number (VMN in short) is a regular, 9-digit number that allows 2-way communication. It’s a convenient method of acquiring client’s telephone numbers. Just include it on a website, flyer, billboard, poster, image or social media. By sending a predetermined text (e.g. YES, OK), they will be able to subscribe to your database. Consider adding some additional incentive - discount code, free shipment, etc.
4. SMS Newsletter
To make things even easier, we have created a tool that allows users to subscribe via a website. Newsletter SMS widget can be placed on a page or linked on social media profiles. Every part of the widget is customizable, so you can adjust it to your branding. To install it just copy a source code generated in the SMSAPI Customer Portal. Check out TEDxKatowice case study for more information about how to use is efficiently.
5. Loyalty programs
VIP clubs are an effective way of data acquisition and at the same time they help to keep your customers engaged. If you are able to present them with meaningful profits, they will share their contact information. You can start with a paper form, just be sure to keep them always up to date by sending e-mail and SMS messages.