Personalization has always been an essential part of every marketing activity. It does not only allow you to appeal to the individual’s preferences, target the right audience but also boost engagement and conversion.
To apply SMS personalization, you should use appropriate parameters while creating SMS content. Parameters are used to gather proper values from database and automatically insert them into the message.
If the names in your database doesn’t start with a capital letter, you can easily fix it with [%first_name:capital%] parameter. System will ensure that every name has a valid record. In practice name "michael" will be replaced with "Michael". Additional parameters options are explained in the panel.
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