SMS Campaigns
Discover the applications of SMS communication in various industries and learn how to:
- gain new customers from the mobile channel
- automate notifications and alerts
- engage with the client
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Examples of SMS messages for companies
Bulk SMS marketing is a key channel of communication with customers and is valued by recipients due to its speed and conciseness. For companies, this channel means savings, and at the same time, far-reaching improvement of sales processes and customer service. SMS campaigns will help both in gaining new leads, stimulating existing, and bringing inactive customers back.
SMS in e-commerce
Efficient and fast SMS communication is one of the most critical aspects of customer service in the e-commerce sector. Text messages, however, allow not only to automate the process of order status notification or the availability of products but are also an effective way to increase sales in the mobile channel. Ready-to-use integrations with the most popular e-commerce software and marketing automation systems will allow immediate implementation.Benefits and applications:
- automation of notifications regarding the status of orders
- increased traffic in the store thanks to the cut.li short links
- inform about attractive discounts and current campaigns
- implementation of scenarios for saving abandoned carts
- simple loyalty clubs based on SMS
SMS in finance, banking, and loans
Text messages allow improving the flow of information between a financial institution and clients. Fast and reliable SMS communication relieves the time of the customer service department and therefore enhances the quality of offered services. SMS campaigns might also give a boost to sales through marketing messages.Benefits and applications:
- reliable communication channel during crises
- automatic reminders of overdue or upcoming payments
- satisfaction surveys based on virtual mobile numbers
- effective SMS campaigns encouraging to download the mobile application
- SMS as a component of two-factor authorization
SMS in gastronomy
Thanks to the text message, restaurants, both stationary and delivery-oriented, can increase sales and get a valuable channel of promotion. Messages sent directly to the consumer’s phone are a great way to inform about the news on the restaurant’s menu.Benefits and applications:
- SMS campaigns with discount codes sent to regular customers
- encourage online orders and delivery services
- notify your customers about order completion and delivery time
- conduct satisfaction surveys after delivery or visit
- inform about changes in the operation of the premises or delivery conditions
SMS in local governments and public institutions
To the inhabitants of the local community, text message means, above all else, speed and confidence in getting relevant information. Most SMS are read within the first 5 minutes, which is why SMS gateway is a perfect way to pass crucial information in emergencies as well as essential government notifications. Sending an SMS from a computer is easy; all you need is a contact database and an internet connection.Benefits and applications:
- send notifications about the official matters and documents
- set up SMS reminders of overdue payments
- conduct opinion polls and surveys
- implementation of Newsletter SMS informing about the local events
- quick SMS alerts about emergencies (traffic jams, weather, air pollution)
SMS in logistics and transport
SMS notifications informing about the status of delivery are a standard of customer service. Connect the supply chain management system to the SMS platform to automate the flow of information. The speed of delivery and offline availability make text messaging an excellent communication tool for distributed companies.Benefits and applications:
- send SMS notifications at different stages of the parcel delivery process
- effective communication inside the company, e.g., between a forwarding agent and a driver
- send SMS with a link to tickets and booking confirmations
- automatic alerts about failures in the operation of logistics systems
- conduct satisfaction surveys and promote mobile applications
SMS in automotive
Use SMS campaigns to keep clients engaged by sending them invitations to test drives, open days in the salon, or information about new offers. The low cost and high efficiency of reaching the recipient make text messages a cost-effective tool for closing sales, and it also helps to support the consumers.Benefits and applications:
- generate leads from multichannel campaigns using virtual mobile number
- periodic reminders for car servicing, ending warranties and technical examinations
- send SMS notifications about orders and repairs
- automation of meeting calendar management
- effective marketing messages with the sales offers
SMS in real-estate
A reliable communication channel is essential to the work of a real estate broker. Text messages provide an opportunity to improve service and sales processes. SMS allows you to offer customers a convenient form of communication with the agency. Use instant messages to send time-limited offers and important notifications.Benefits and applications:
- automatization of calendar management
- personalized marketing messages with links to offers
- reduction of the number of canceled meetings thanks to SMS reminders
- send messages with links to the photo gallery and additional information
- a simple implementation of the Newsletter SMS widget
SMS in NGOs
Use the potential of text messages to send instant information. Receiving text messages is not dependent on the Internet and works on every phone, so you can easily build a community around an important matter. Send personalized messages containing notifications, invitations, and news.Benefits and applications:
- a community built around the organization thanks to Newsletter SMS widget on the website
- SMS messages sent to the donors with news and statuses
- SMS campaigns with link to the extra content, e.g., maps, films or blog posts
- reminders of upcoming charities and events
- conduct surveys and voting based on virtual mobile numbers
SMS in retail and shops
Integrate the CRM system with an SMS marketing platform to launch a cost-effective mobile communication channel. Personalize messages with the data-based content to meet the needs of your consumers. Use text messages to send targeted offers, invitations to events, or use it as a convenient communication channel with clients and employees.Benefits and applications:
- collect potential customer databases thanks to the integrated Newsletter SMS widget
- text messaging with current promotions and limited offers
- loyalty clubs with automatic SMS notifications
- increased traffic in the stores thanks to SMS discount codes
- send messages regarding after-sales service, e.g., returns and warranties
SMS in sport and fitness clubs
Manage a sports club from your phone - send quick messages with timetables, training plan changes, and canceled activities. Save time on communication with parents of young players using bulk SMS messages with personalized parameters. Instead of writing to each individual, use automatic payment reminders and SMS notifications aligned with the club’s calendar.Benefits and applications:
- implement Newsletter SMS widget to notify about sport events
- SMS with a link to purchase tickets, passes or seat reservations
- provide information about sudden changes in the timetables
- upsell sports products, gadgets, and equipment from the club’s online store
- SMS reminders to renew the subscriptions
SMS in tourism and travel agencies
Due to global coverage, sending SMS from a computer allows you to communicate with clients, office employees, and residents regardless of their location and access to the Internet. Automatic messages sent directly from the CRM system save time and money. Use SMS marketing to reengage your customer databases with attractive offers.Benefits and applications:
- increased sales of last-minute offers
- quick SMS notifications regarding timetable changes
- tickets and booking confirmations
- upsell optional trips during the travels
- increased customer retention through SMS campaigns sent to the former customers
SMS in insurance
Improve your agents’ work by automating communication with clients. Send SMS messages from your computer to many recipients at once. Use parameters to boost the content with additional data about a specific recipient. Notify about upcoming payment terms, ending policies, and special offers.Benefits and applications:
- SMS reminders about upcoming payments
- manage the calendar of meetings with the automated SMS
- inform about the renewals of insurances via SMS
- send insurance offers with attractive discounts
- satisfaction surveys using two-way SMS communication
SMS in debt collection
Make use of the high open rate of text messages and the short delivery time to send reminders about financial liabilities. Personalize the content with information about a given debtor by combining customer relationship management systems and bulk SMS messages.Benefits and applications:
- reduce the cost of debt collection by sending payment notifications
- simplify the debt collection process through direct links to the payment
- automate the deliveries of messages regarding overdue liabilities
- use Periodic SMS feature to send regular reminders about payments
- improve Customer Service using two-way SMS
SMS in events and happenings
Increase ticket sales by creating groups of engaged recipients who will receive exclusive access to the first batch of tickets. Finalize sales on a mobile device thanks to links to the reservation system. Solve problems before they appear by conducting fast and reliable communication with employees during events.Benefits and applications:
- build databases of potential attendees for future events
- efficiently manage your employees during the event directly from your phone
- send quick notifications to participants of the event
- collect post-event feedback through surveys and votes
- upsell additional services during events
SMS in healthcare
Start sending messages to patients to improve the workflow of the medical facility, hospital, or clinic. Use SMS communication to remind about visits, the dosage of medicines, and to efficiently inform about changes in the work of the facility or pharmacy. Invite via SMS to free examinations and special events that promote a healthy lifestyle.Benefits and applications:
- send marketing messages as a pharmacy and medical store
- improve the work of a medical facility thanks to SMS reminders
- simplification of patient contact thanks to software integrations
- send e-prescriptions and notifications of test results
- invitations to additional examinations and test
SMS in business premises
Meet the needs of customers by launching mobile communication on the service premises. Use SMS messages to inform about events, special offers, and promotional campaigns. Due to the speed of reading and high efficiency, SMS campaigns are an excellent marketing tool supporting sales.Benefits and applications:
- improve customer service with SMS notifications with the order status
- increase sales through messages with current promotions
- more efficient calendar management using SMS reminders (for hairdressers, barber’s shops, etc.)
- send SMS messages with links to orders and discount codes
- build customer loyalty through Two-Way SMS and Newsletter SMS
SMS in the production industry and people management
Improve communication with specialists working in your company using text messaging. Ensure instant and independent information flow between departments, even without a network connection. Thanks to the open API, you can automate machinery alerts and notifications about orders’ completion.Benefits and applications:
- increased work safety thanks to instant SMS alerts
- optimization of the information flow among employees
- send statuses regarding the operation of machines and their failures
- manage large and distributed teams from a single panel
- automate customer service by sending order fulfillment statuses
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How do you measure ROI on SMS campaigns?
Measuring ROI is based on comparing sending costs with the revenue generated by the campaign. The most accurate method is using unique discount codes and links with UTM parameters, which allow you to track traffic and sales directly in Google Analytics 4. With SMSAPI analytics, you can see exactly how many customers clicked the link, enabling precise optimization of future marketing budgets.
MMS or SMS with a link to an image – how to send multimedia in campaigns?
Traditional SMS doesn't support images, but you can send them via MMS messages or – a more cost-effective and popular choice – by including a shortened link (e.g. idz.do) in the SMS content that leads to a mobile landing page. Such a page can contain images, videos, or a full product list. For the most demanding brands, the RCS standard is available, allowing multimedia to be sent directly within the chat window.
What's the best time to send SMS campaigns to customers?
The optimal time to send SMS depends on the industry. In e-commerce, the highest open rate is recorded in the afternoon hours (5:00–7:00 PM), when customers have time to browse offers on their smartphones. For B2B, it's best to target weekdays during standard working hours. The key to success is analyzing past campaigns and A/B testing different times to match the daily rhythm of your specific target audience.
What elements should a professional promotional SMS include?
An effective promotional SMS must be concise (the standard is 160 characters) and include: your own sender field (SMS branding), a unique value proposition such as a discount code or sale information, a clear CTA, and a shortened link leading to the landing page. Personalizing the message, for example by using the customer's first name, makes the campaign feel more direct, which significantly boosts conversion.
How do you prepare and send an effective SMS campaign step by step?
Planning an SMS campaign starts with defining a clear goal, such as promoting a new collection or sending discount codes, and segmenting your contact database. Next, you prepare content with a specific benefit and a call to action (CTA), and choose the optimal sending time. Remember to send a test message to yourself first. This way, you can check the text's appearance and the correctness of the links before sending it out to customers in bulk.