The definition of mobile marketing involves the use of multiple communication channels (multi-channel) centred around mobile devices: smartphones, phones, tablets and others. The aim of this marketing strategy is to reach and engage customers with personalised content tailored to their needs and preferences.
The available communication tools include native solutions such as SMS, MMS, VMS or phone calls, as well as newer standards: email, instant messaging (e.g. WhatsApp, Messenger), mobile apps (including push notifications), or RCS and Verified SMS.
Due to the universality and popularity of mobile devices, this is one of the most common types of promotion. Mobile marketing is a long-term strategy that helps build a consistent brand image.