3 simple steps to create a unique consumer database for your marketing campaigns
Have your heard about the Pareto Principle? It says that 80 percent of your business comes from 20 percent of your clients. Not knowing your customers might be the most expensive mistake you have made. To reach your target audience and multiply ROI of marketing campaings, you should build your own exclusive database.
If you pick a bought group of recipients, your SMS or E-mail campaigns can backfire. It happens because the group is not built in a natural way and does not consist of people who are willing to be your recipients. Such a way cannot be effective and causes only disappointment, loss of money and time. Collecting data about current or potential clients is a first step towards an efficient campaign and leads generation. SMSAPI clients’ experience shows that benefits of an SMS campaign aimed at naturally built database is at least 10% more efficient than the one sent to a bought or rented database. Let’s take a look into our feature designed to build it – Newsletter SMS.
How to implement it to your website?
- First of all, you choose which data you want to collect. Think twice about your potential customers, take into consideration not only contact details but also demographics (age, gender) and key characteristics (interests, habits). You can use this information to personalize your SMS and target the specific audience from the database. Remember that customers are not willing to share their personal details so limit you choice and collect only the most important data!
- Second step is to login to your SMSAPI customer panel and define data you want to collect. Afterwards our system will prepare the script you should paste on your website source code. There is no need to hire Bill Gates to do it, it is as easy as ABC! 🙂
- Final result? Each lead will be authorized via SMS and added to the group of contacts you choose or create in the customer panel. Ready to be used in your SMS campaigns!
Make friends with permission marketing
What is s also important, using your own database guarantees that your actions go along with permission marketing rules. It means your operate with the customer consent and recipients are willing to read your message. Imagine the sales bars when your potential customer, 30-year-old young mom, reads an SMS about 40% discount on nappies in the store nearby… 🙂 Buying a database is exactly the opposite of permission marketing – customer labels your content as spam. You do not want it to be called this way, do you? Bought database is a bad idea especially when purchased at a very low price and with no references.
As marketers and entrepreneurs we are constantly looking for creative ways to reach existing or potential customers. Before you invest your time and resources, take time to think twice about your audience as return on investment is highly dependent on picking the right target group. Do not miss the chance, build your own exclusive database via Newsletter SMS and ensure a greater volume of sales from your efforts.