Blog

The holiday season is in its full, and brands are doing what they can to attract their customers. It’s obvious that, despite winter, this is very hot (especially in sales) season. Everyone wants to take part in the Christmas shopping madness. It’s definitely a time to get remembered and communicate in a new way. That’s the part when you should think about SMS, as a new communication tool.

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“Merry Christmas” - such wishes were sent on December 3 in 1993 to Rica Jarvis, director of Vodafone on his Orbitel 901 from British engineer Neil Papworth. It was the first SMS sent in the history. How has this old-schooled communication channel become this popular worldwide?

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Did you know that 61% of people check their phones within… 5 minutes after waking up? We do shopping on public transportation, looking for discounts and checking products on Instagram - with our noses in our phones. Isn’t it a great chance to send SMS with a great discount to help the customer to make the purchase happen? Discover 4 simple steps to begin your journey with SMS messaging!

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In the last quarter of 2017 we've asked nearly 200 business representatives: How do you benefit from SMS communication on the daily basis? Survey was conducted in more than 20 industries and gave us a perspective about condition of SMS communication in B2B sector in Poland. Let me present you the main findings on the research. 

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Today's twenty-year-olds aspire to be in constant touch with their friends and families, it's important for them to communicate fast, like here and now and through images. It's possible to meet all of these demands with... an old, good SMS message. 

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SMS messages are one of the most effective way of communication at every stage of the purchasing process - doubtlessly. SMS supports sales and customer service activities - as long as the campaign is well-prepared. This article is a lesson of using power of SMS marketing at different steps of communication with a customer.

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