When was the last time you’ve received an SMS? This morning, an hour ago, a minute ago? According to a recent study, more than 90 percent of people read their text messages just after receiving them. Just think about how could your company benefit from this exceptionally high and fast open rate?
Welcome to an interview with Robert Majer – marketing manager at Exact Systems. We talk about the modern approach to human resources management and quality control. The focus is on the speed of reaction to crises, reliability of solutions and the role of SMS communication in the company employing over 5500 controllers in factories all across Europe.
7 October, 2019
The recent Nielsen study says that as many as 46% of people who receive an SMS make a purchase afterward. According to SMSAPI, a direct response to a single message sent to a naturally built database ranges from 15 to 40 percent. Consider relatively low implementation costs and you will get a direct marketing tool that has one of the highest return on investment rate. How to measure the exact effectiveness of SMS marketing?
30 September, 2019
When was the last time you’ve analyzed the effectiveness of your marketing? Don’t worry, there’s no need to hire an agency. Read how to conduct your SMS campaign audit entirely inhouse in a very fast way! Check if you are using the essential functionalities and if you are compliant with the latest regulation as well as principles of permission marketing. Make your work easier and more effective by using these five simple tips.
25 September, 2019
¿Has oído del Principio de Pareto? Dice que el 80 por ciento de tu negocio proviene del 20 por ciento de tus clientes. Sin conocimiento de tus clientes puede ser el error más caro que has cometido. Para llegar a tu público objetivo y multiplicar el ROI de campañas de marketing, debes crear tu propia base de datos.
5 September, 2019
Summer break! Some like it served on a silver plate in a 5-star hotel, others prefer a thrill of competition and allure of unknown. No matter which one you fancy, proper communication is essential. Whether is between a bartender and holiday-goer or a racing hitchhiker and race organizer. Today, we talk with Tomasz Pietruszka – founder of Eskpedycja Express.