Knowledge

Combining SMS marketing theory and practice – discover the newest trends and business applications of A2P SMS and other mobile communication channels.

Omnichannel Approach to Customer Experience: The Future of E-commerce

Omnichannel Approach to Customer Experience: The Future of E-commerce

The way we buy and sell is changing. Gone are the days of shopping in brick-and-mortar stores or waiting for your order to arrive by mail. Today’s consumers want to shop whenever they want, wherever they want – and retailers have responded with new strategies that deliver a seamless customer experience across channels.

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6 Mobile Marketing Strategies

6 Mobile Marketing Strategies

The usage of mobile devices has seen a steady rise during the past years, and that trend doesn’t seem to stop: it is predicted that nearly 72% of people will use their smartphones to access the internet by 2025. This represents huge opportunities for marketers around the world, who can, through the right tools and strategies, […]

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UTM parameters in SMS campaign – monitoring in Google Analytics

UTM parameters in SMS campaign – monitoring in Google Analytics

Parameters, codes, tags – UTM has many names, but one thing remains the same: it is a building block of many online marketing activities. This easy-to-use system is a common source of knowledge about user behaviour. See how to implement links with UTM in your SMS campaign. Find out what it is and how can […]

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3 Simple Steps to Create a Unique Consumer Database for Your SMS Marketing Campaign

3 Simple Steps to Create a Unique Consumer Database for Your SMS Marketing Campaign

Have your heard about the Pareto Principle? It says that 80 percent of your business comes from 20 percent of your clients. Not knowing your customers might be the most expensive mistake you have made. To reach your target audience and multiply ROI of marketing campaings, you should build your own exclusive database.

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Expert says: Kinga Edwards – Customer Experience Over The Phone: Delight Your Audience

Expert says: Kinga Edwards – Customer Experience Over The Phone: Delight Your Audience

If you run a business, then you probably already know the importance of customer experience. For every company, having satisfied customers is half the battle to success. Meeting their needs both in terms of the products or services offered and customer experience will be very beneficial for business. Providing a high level of after-sales service […]

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How to Receive SMS Online? 2-Way SMS Communication [Quick Guide]

How to Receive SMS Online? 2-Way SMS Communication [Quick Guide]

Texting to your clients is one thing, but did you know you can receive SMS from them as well? This quick guide is an introduction to 2-way SMS communication. You’ll learn how and where to use Long and Short codes to build engagement and increase the number of customers in your contact database. Find how […]

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