Knowledge

Combining SMS marketing theory and practice – discover the newest trends and business applications of A2P SMS and other mobile communication channels.

How to Schedule an SMS Campaign Online?

How to Schedule an SMS Campaign Online?

Short, precise and valuable content? Ready! Added value for the client? Check! Content personalization? Done! But wait, don’t you forget about something? The time of delivery is essential and, in most situations, can determine the effectiveness of the whole campaign. In other words, choose your timing wisely!

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Merry Christmas via SMS – how to prepare a breathtaking Holiday campaign

Merry Christmas via SMS – how to prepare a breathtaking Holiday campaign

Holiday season is in its full, and brands are doing what they can to attract their customers. It’s obvious that, despite winter, this is very hot (especially in sales) season. Everyone wants to take a part form this Christmas for himself. It’s definitely a time to get remembered and communicate in a new way. That’s the part when you should think about SMS, as new communication tool.

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SMS Gateway – Starting Guide

SMS Gateway – Starting Guide

Business SMS gateway is a communication tool for companies to reach their customers on mobile devices. The SMSAPI bulk SMS system allows sending text messages to all GSM operators around the world. SMS marketing features like branded SMS, receive SMS online, open SMS API, and link shortener help to engage customers legally and in a […]

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Omnichannel Approach to Customer Experience: The Future of E-commerce

Omnichannel Approach to Customer Experience: The Future of E-commerce

The way we buy and sell is changing. Gone are the days of shopping in brick-and-mortar stores or waiting for your order to arrive by mail. Today’s consumers want to shop whenever they want, wherever they want – and retailers have responded with new strategies that deliver a seamless customer experience across channels.

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6 Mobile Marketing Strategies

6 Mobile Marketing Strategies

The usage of mobile devices has seen a steady rise during the past years, and that trend doesn’t seem to stop: it is predicted that nearly 72% of people will use their smartphones to access the internet by 2025. This represents huge opportunities for marketers around the world, who can, through the right tools and strategies, […]

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UTM parameters in SMS campaign – monitoring in Google Analytics

UTM parameters in SMS campaign – monitoring in Google Analytics

Parameters, codes, tags – UTM has many names, but one thing remains the same: it is a building block of many online marketing activities. This easy-to-use system is a common source of knowledge about user behaviour. See how to implement links with UTM in your SMS campaign. Find out what it is and how can […]

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