Blog

Good old school SMS. You probably think there’s no place for such a thing of the past in modern e-commerce, whereas it turns out that in some situations it is much more effective than other ways of communication with the client. Instant notifications, delivery statuses and engaging two-way conversations – this is the power of SMS messages. It seems like 160 characters make a real difference. 

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It might be counterintuitive, but yes, customers will unsubscribe from your databases, both e-mail and SMS. It is a natural trend, and if you look at it in the perspective of permission marketing, it can bring more benefits than the potential losses. Why?

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Without a doubt, an SMS message is one of the most effective ways of communication at every stage of the purchasing process. Text messaging supports sales and customer service – as long as the campaign is well-prepared. This article is a lesson of using the potential of SMS marketing at different steps of business communication.

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Piotr Bartos from Insly talking about the work standards of insurance agents and SMS communication, published on SMSAPI blog

What’s the most important part of the work of the insurance agent? According to Piotr Bartos who has been active in the insurance sector for more than 15 years, it’s a proper work organization. Constant and practical improvement of the customer management process is key to effective sales. In the interview, we’re showcasing Insly, system which optimizes the workflow of insurance agents as well as communication with their clients.

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SMSAPI_BackToBusiness_Reopening_Business_May_2020

Are you one of the companies reopening to business in the next few weeks? Staying in touch and keeping a communication flow with previous, existing and potential customers is more important than ever. You are also depending on your customers to take all precautions and be aware of how to stay safe and healthy for their own, yours, your employees, and other customers´ sakes.  

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SMSAPI Branded SMS Sender ID Portal

If you are thinking about using bulk SMS to engage with your customers, you should know that you can apply for the sender ID. It replaces the number from which messages are sent. Although the customers won’t be able to reply to such messages, branded SMS have indisputable advantages. Find out how to use sender IDs in the mobile communication of your company.

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