SMS, e-mail or push notification – which tool is best suited to lead marketing campaigns and communicate with customers? We’ve prepared an infographic that compares three different types of messages received on mobile phones and smartphone.
What is a Push notification?
Push notification is a message sent by a mobile app. It is, in a way, similar to a text message, with one significant difference. Once clicked, it won’t be available again. Thus, Push notifications are mainly used to remind about specific actions, inform about an update or present new offers. The user must be connected to the internet to receive a Push.
Difference between e-mail, SMS and Push
The infographic shows what most experienced marketers know for a long time – all communication channels have their own strengths and weaknesses. Therefore, only by skillfully combining them in a coherent action one can increase the effectiveness of marketing campaigns.
When it comes to range and reaching speed, it turns out that SMS beats e-mail and push. However, if we compare the price of reaching one user – push notification is the cheapest, although mind that there’s still an expense of creating an application that will make those notifications. Although we can communicate most of the content by e-mail, we must be prepared for a low Open Rate, which may force us to send the same e-mails to the same group.Maja Wiśniewska