Blog

Time passes by like crazy! In a few weeks from now, we will open the Christmas gifts. Though it sounds odd, colorful baubles, reindeers and “Last Christmas” totally came into play all around. The first sign of the Christmas fever is Black Friday and Cyber Monday – between 23. and 26. of November. Your clients expect the biggest sale of the year and they are willing to spend more in your store.

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Yes, customers will unsubscribe from your databases, both e-mail and SMS. This is a natural trend and if you look at it in the perspective of permission marketing, it can bring more benefits than potential loss. Why?

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Companies operating online try various ways to defend themselves against illegal access to their clients' data. Even a very strong password, created in accordance with the guidelines required by network administrators, may not be the best weapon against online thieves. Then, multi-factor authentication including SMS verification may become the right choice to avoid data leakages.

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The unspecified date of RCS launch across Europe is cooling the market enthusiasm and makes us look for other technologies that will enrich the contact of brands with customers. Noteworthy is conversational messaging, which combines rich media channels - Messenger, RCS and the webchat. Will these solutions help in the faster implementation of RCS in the world?

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Last year we have ended with some spectacular succsses and bold decisions towards our future - check this out!

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Happy birthday to SMS! This year we celebrate 25. anniversary of the first SMS sent. Since the time mobile communicaton has evolved diametrically. What is also different, we have changed the way we perceive information. Today we need more than words - we express our minds and feelings with high-quality images, group conversations, we want to know anyone who talks to us, preferably with video streaming. 

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