SMSAPI SMS Marketing Business Guide

A text message is a fundamental communication tool for companies and public institutions. Brands send notifications, offer messages and engage with their customers via SMS. Read on to find out how to start business mass messaging in your company!

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The vast majority of companies do not analyze conversions from SMS marketing - shows our last year report “SMS Communication in Poland”. Those who care about the effectiveness of the campaign, measure it using the CTR (Click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should be considered to call a campaign successful?

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Since a few days, you can use ‪‎emoji‬ in your SMS‬ created and send via ‪‎SMSAPI‬ Customer Portal. Still – not many brands use such a feature, that’s why it’s a perfect way to differentiate your business from the competition. While adding emoji, remember that it uses as much as a special character in SMS – so in 1 SMS with 70 characters, you can put 35 emojis.

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