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Emojis in SMS Marketing and Business Communication

Emojis in SMS Marketing and Business Communication

Since a few days you can use ‪‎emoji‬ in your SMS‬ created and send via ‪‎SMSAPI‬ customer panel. Still – not many brands use such feature, that’s why it’s a perfect way to differentiate your business from the competition. While adding emoji, remember that it uses as much as special character in SMS – so in 1 SMS with 70 characters you can put 35 emojis.

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Key Performance Indicators (KPI) of SMS Marketing

Key Performance Indicators (KPI) of SMS Marketing

Most companies do not analyse SMS marketing conversions – shows our report “SMS Communication in Poland”. Those that care about the campaigns’ effectiveness measure it using the CTR (click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should you consider to call a campaign […]

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Do it yourself #03 – SMS Gateway [VIDEO GUIDE]

Do it yourself #03 – SMS Gateway [VIDEO GUIDE]

Welcome to the next part of the SMSAPI Do It Yourself Guide. This episode will explain how easy it is to send messages from the SMS gateway in the SMSAPI Customer Portal.

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Basics of Content Marketing in SMS Campaigns

Basics of Content Marketing in SMS Campaigns

In the times of omnipresent technology, we receive an enormous amount of information from far and near – no matter if we want it or not. Colourful billboards, product placement while watching your favourite series or looped video full of ads – the man on the street is inundated with 100 messages a day. However, one […]

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4 Baby Steps to Begin with SMS Messaging

4 Baby Steps to Begin with SMS Messaging

Did you know that 61% of people check their phones within five minutes after waking up? We do shopping on public transportation, looking for discounts and checking products on Instagram – with our noses in our phones. Isn’t it a great chance to send SMS with a significant discount to help the customer to make […]

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AIDA in SMS Marketing –  from Awareness to Checkout

AIDA in SMS Marketing – from Awareness to Checkout

Without a doubt, an SMS message is one of the most effective ways of communication at every stage of the purchasing process. Text messaging supports sales and customer service – as long as the campaign is well-prepared. This article is a lesson of using the potential of SMS marketing at different steps of business communication.

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