An audience of faces lit by mobile screens is a dread of every speaker. Usually, it’s a clear signal that there’s something wrong with presentation, or isn't it? Today, by the example of workshops organized by Arkana Cosmetics we will bust this myth.

Six months, 6 messages - that’s all it takes to present how to successfully use SMS communication. The example was set by the chauffeuring company - Auto awa. Their secret is a well-maintained contact database and a good sense of clients’ needs.

Guest entry Welcome to the very first guest entry on our blog! Jan Biłyk, CEO at Laurens Coster - the company specializing in analysis, automatization and personalization of brand’s data, will walk you through the SMS campaigns based on links.

What's the most important in SMS marketing? Surely, you have to remember about writing engaging content, selecting proper target group and abiding audience's preferences and privacy. In other words, you have to abide to content and permission marketing guidelines. SMS communication conducted by Gino Rossi company is an example of consistent and well-thought multi-channel marketing.