Merry Christmas via SMS – how to prepare a breathtaking Holiday campaign
The holiday season is in its full, and brands are doing what they can to attract their customers. It’s obvious that, despite winter, this is very hot (especially in sales) season. Everyone wants to take part in the Christmas shopping madness. It’s definitely a time to get remembered and communicate in a new way. That’s the part when you should think about SMS, as a new communication tool.
It reaches the recipient within 4 seconds, with the open rate over four times higher than in case of an e-mail. You might think that 160 chars are not enough, but there are many functionalities that can help to improve such message – e.g. emoji, link to a file or a website. You can also personalize your message or send various message content to various target groups. All this will result in increased revenue.
Ho ho ho 2.0
Sending SMS on Holiday with Short Link included allows you to direct customers to a special website with greetings or app made for the Season. You can also use Rich Media tool to attach a file. You can insert music, graphics, video files or PDF. So if you want to put Christmas carol, video with wishes or a card in PDF format – no problem.
Using those solutions helps to enrich SMS and to better track the effectiveness of such messages because you will know when someone opens the link, their operating system, used browser or device. All this information will be invaluable when preparing campaigns in the future and creating better content.
Make it personal!
When our number database is ready and contains name and surname, we can use this data to personalize messages, what’s very important especially when it comes to greetings. Showing this personal touch will surely increase your action effectiveness. Not to mention, it will look more sincere.
A database is most commonly divided into groups by name, gender, city or birthday. To prepare an effective campaign you should diverse texts based on targeted groups. Such action helps in building positive image of a brand. Besides that – you won’t waste money on sending messages to people that won’t be interested in a particular offer.
One of our clients personalized their campaign – they’ve sent over 1 800 personalized offers. It came back with instant effect – over 80% of recipients were satisfied with the offer and declared they’d gladly participate in such offer again.
Emoji will do the work
One of our newest features is inserting emojis into messages. This really can attract someone to read such SMS. Use your wits and prepare something special! What’s important – one emoji takes 2 special chars, so message containing 70 chars can take 35 emojis.
Delivering discounts and sales
In December almost every branch notes growth – buying gifts online and offline, grocery shopping, Holiday travels are just a few examples. When you have strong competition you should do anything you can to be noticed. SMS is a great form of promotion and communication, especially when it comes to e-commerce.
Your customers will surely appreciate a special Christmas discount code sent via SMS. Of course – success depends on the offer itself. SMSAPI platform allows to import discount codes or to generate a defined number of unique codes. All you need to do is to put a proper parameter in your message and each sent SMS will be delivered with a unique code. When base runs out of codes or validity will be about to expire, the account owner will be notified about it via SMS or by e-mail. What’s most important, using this feature in SMS campaign allows users to take part in the offer instantly, and for the company – to track campaign’s ROI.
Customers of a certain clothing brand could decide how do they want to receive their discount code – over 30% wanted it via SMS. They’ve reached recipients faster than e-mail, so the whole action was faster. Over 100 000 users joined the brand’s fan page on Facebook, and the newsletter database gained over 77 thousands users. But the biggest success was coupons conversion – 37,59%, so more than 3 customers on 10 decided to use their coupon.
Choosing SMS communication can become a jackpot if we need a simple but effective Holiday campaign. Sending greetings, discount? No problem! SMS is the fastest way, mainly because on average such message is read within one minute and open rate hits nearly 98%. Our platform has a user-friendly web interface and easy-to-implement API. Creating an account will take up to 5 minutes and you can start sending SMS!