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The holiday season is in full, and brands are doing what they can to attract customers. It’s evident that, despite winter, this is a very hot season for all the sales departments. Learn how to use an SMS campaign to communicate promotions during the Christmas season.
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SMS reaches the recipient within 4 seconds, with an open rate over four times higher than e-mail. You might think that 160 chars wouldn’t be enough, but many functions can help you make it more attractive. To name the simplest ones: an emoji or a link. You can also personalise your message and send different message content to other target groups to increase revenue.
Short links in SMS
SMS with a short link lets you direct customers to a special website with greetings or an app made for the season. You can also use the Rich Media tool to attach a file. You can insert music, graphics, video files or PDF. So if you want to put a Christmas carol, a video with wishes or a card in PDF format – no problem.
Using those solutions helps enrich SMS and track the effectiveness of such messages better because you will know when someone opens the link. All this information will be invaluable when preparing campaigns in the future and creating better SMS content!
How to track traffic from SMS campaigns?
Make Christmas personal!
You can personalise messages when your number database is ready and contains names and surnames. Something fundamental, especially when it comes to greetings! Showing a personal touch will surely increase your effectiveness. Not to mention, it will look more sincere.
A contact database can be divided by name, gender, city, or birthday group. To prepare an effective campaign, you should alter texts based on targeted groups. Such action helps in building a positive image of a brand. Besides that – you won’t waste money on sending messages to people that won’t be interested in a particular offer.
Spice it up with emojis
Emojis really can attract someone to read the messages. Use your wits and prepare something special! What’s important – one emoji takes two special chars, so a message containing 70 chars can take 35 emojis.
Delivering discounts and sales
In December, almost every branch notes growth – buying gifts online and offline, grocery shopping, and travels are just a few examples. When you have intense competition, you should do anything to be noticed. SMS marketing is an excellent form of promotion and communication, especially in e-commerce.
Your customers will surely appreciate a special Christmas discount code sent via SMS. Of course – success depends on the offer itself. The SMSAPI platform allows you to import discount codes or generate a defined number of unique codes. All you need to do is put a proper parameter in your message, and each sent SMS will be delivered with a unique code.
The account owner will be notified by SMS or e-mail when the system runs out of codes, or their validity expires. Most importantly, using this feature in the SMS campaign allows users to take part in the offer instantly and for the company – to track the campaign’s ROI.
Customers of a clothing brand could decide how to receive their discount code – over 30% wanted it via SMS. They’ve reached recipients faster than e-mail. The conversion rate of the coupon was 37,59%. Furthermore, over 100 000 users joined the brand’s fan page on Facebook, and the newsletter database gained over 77 thousand users.
Choosing SMS communication can become a jackpot if we need a simple but effective Holiday campaign. SMS is the fastest way because, on average, such a message is read within one minute after delivery. The average open rate hits 98%. Use it to your advantage!