SMS powered with love – get ready for Valentine’s Day!
How to use SMS marketing to increase sales on Valentine’s Day? SMS powered with ❤️ might be the answer if used wisely. Below you’ll find everything you need to know, examples of effective text messages, campaigns, and statistics from past years.
It appears the beginning of the year is always calmer. After a very great season and an increase in the volume of sales in December, most of the businesses downturn in the first months of the year.
A great opportunity comes in February – on Valentine’s Day. Many customers are looking for gifts for their significant ones, or are planning a date in a restaurant or cinema.
That’s why it’s time for time-bounded marketing! A bulk SMS is a tool worth considering because it’s read straight right after delivery. You can use it to inform your customers about the sale or an event.
Highly-effective SMS – hard data from a campaign
One of the biggest beauty stores in Poland used an SMS as a marketing tool on Valentine’s Day. Texts were sent to active customers (who have bought perfumes within last year) and who participated in a customer loyalty program.
The promotion was only one day long. The clients were offered a 40% discount.
- Delivery Rate: 91,41%
- Conversion Rate: 30,9
- An average shopping basket value: 52% higher than before
- Customer retention: 21,1%
The results of an SMS campaign like this prove that a well-tailored campaign is a tool of an effective increase in the volume of sales.
Make use of the important dates
Special dates like Valentine’s Day are a great opportunity for your customers to visit your shop – both online and offline.
If a man on the street is looking for a gift for his better half, why can’t you help him to make this choice? Do not forget to inform him about the time constraint and provide him with a discount.
If your potential client is trying to find a suitable place for the date, why can’t you remind him about your restaurant? And SMS is a perfect tool for such time-bounded special occasions.
How to sell without selling anything?
If you feel that intimate occasions like this one might not be a proper time for sale-oriented communication, remember that SMS is a great tool for customer relation-building.
Think of it as a medium of direct messaging. Use it to engage your customers with a heartwarming message. The tone should be precisely chosen, depending on your previous communication. After all, the most important thing is to be consistent. So, don’t be afraid to go bold!
Oh, and happy Valentine’s Day! 😉