5 SMS Marketing Tools You Might Not Have Heard About
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SMS marketing is most often associated with bulk SMS. However, there are many sophisticated tools at its disposal worth getting acquainted with. It goes without saying that the efficiency of marketing in a particular channel depends on how well you know it. I will try to introduce not only the lesser-known SMS marketing tools, but I will also provide hints on what to use them for.
1. SMS Branding – text message with a company name
The majority of SMS marketing platforms allow sending messages from random GSM numbers, as well as with a custom sender name. You might have received SMS with a custom sender ID that contained a name and not a number.
Branded SMS is an excellent way of increasing brand awareness among its recipients, it also boosts the credibility of a message. Sender name can contain up to 11 characters (excluding all diacritical marks and special characters).
The SMS branding feature is free of charge. It’s available to all registered users of SMSAPI. To maintain the high standards of security and privacy of the customers, all sender names are verified and approved by our staff. If you want to register the sender ID quickly, do it in the working hours of our office (Monday-Friday, 08-17 CES).
2. SMS Newsletter – widget for GDPR-compliant database building
If so far you have associated the word newsletter with e-mail marketing it is time to think twice. Our SMS platform has a ready-made SMS Newsletter tool that you can use for collecting phone numbers. The widget can be easily embedded on your website by copy-pasting the code.
Apart from collecting numbers, it can also ask the subscribers’ name, address, date of birth and all other data needed for your campaigns. The fields are fully customizable. Furthermore, it allows you to gather marketing consents in accordance with GDPR.
3. Short links – effectiveness analytics
This function is based on adding a website URL to the message, that will be turned into a shortened link (via our cut.li service), unique for every recipient of the message. It opens many opportunities for a marketer.
First of all, you save characters for the proper informational or advertising message. Those extra characters can be used to better present your offer. Remember that most text message inbox apps preview the links, so make sure that the thumbnail of the linked page is correct.
You can also measure the CTR, which eventually means measuring the efficiency of the campaign. Furthermore, short links are invaluable for injecting UTM parameters into URL – something that is essential for conscious and effect-based marketing.
Tracking traffic in Google Analytics – video tutorial
4. Virtual Mobile Number – 2-way SMS communication
Virtual Mobile Number (VMN) is a tool of 2-way SMS communication. In short, it’s a number used to send and receive SMS. Most importantly, the cost of sending a message from any GSM network to such a number is calculated according to the standard rate of a provider within a particular network.
The VMN can be used to spark up interaction with a client (customer care, satisfaction surveys, contests, polls), as well as for generating sales leads.
The ability to receive messages from your customers opens up a possibility to run out-of-the-box campaigns. For example, the API integrated with an LED screen allows you to run interactive billboard campaigns. You could even use it to conduct contests during live events.
5. Advanced API – integration with any system
SMS communication is a scalable solution. No matter if you run a small business or a multinational corporation, thanks to the Application Programming Interface (API) you can automate the interaction with your customers!
All professional SMS marketing platforms make their API interface available to clients. Using ready programming libraries allows for significantly easier and faster integration (examples of libraries written in PHP, C# .net, Python, Java).
Access to API comes in handy when you want to introduce SMS communication into your service or software automatically. Pretty much any type of software (marketing automation, e-commerce platform, CMS, EOD, CRM, ERP, RCP, etc.) can be integrated.