database

How to Receive SMS Online? 2-Way SMS Communication [Quick Guide]

How to Receive SMS Online? 2-Way SMS Communication [Quick Guide]

Texting to your clients is one thing, but did you know you can receive SMS from them as well? This quick guide is an introduction to 2-way SMS communication. You’ll learn how and where to use Long and Short codes to build engagement and increase the number of customers in your contact database. Find how […]

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Key Performance Indicators (KPI) of SMS Marketing

Key Performance Indicators (KPI) of SMS Marketing

Most companies do not analyse SMS marketing conversions – shows our report “SMS Communication in Poland”. Those that care about the campaigns’ effectiveness measure it using the CTR (click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should you consider to call a campaign […]

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Do it yourself #05 – Building Your Own Customer Base with Newsletter SMS [VIDEO GUIDE]

Do it yourself #05 – Building Your Own Customer Base with Newsletter SMS [VIDEO GUIDE]

Welcome to the next part of the SMSAPI “Do it yourself” Guide. In this episode, you’ll learn about the SMSAPI tool that lets you build your customer base – SMS Newsletter. 

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Do it yourself #04 – Contact Database [VIDEO GUIDE]

Do it yourself #04 – Contact Database [VIDEO GUIDE]

Welcome to the next part of the SMSAPI Do it yourself video Guide. Today, you will learn how to create, upload and import contacts or even whole databases for your SMS campaigns. Let’s get started!

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4 Baby Steps to Begin with SMS Messaging

4 Baby Steps to Begin with SMS Messaging

Did you know that 61% of people check their phones within five minutes after waking up? We do shopping on public transportation, looking for discounts and checking products on Instagram – with our noses in our phones. Isn’t it a great chance to send SMS with a significant discount to help the customer to make […]

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Let Him Go – Opt-out SMS as a Tool to Keep Your Database More Efficient!

Let Him Go – Opt-out SMS as a Tool to Keep Your Database More Efficient!

It might be counterintuitive, but yes, customers will unsubscribe from your databases, both e-mail and SMS. It is a natural trend, and if you look at it from the perspective of permission marketing, it can bring more benefits than potential losses. Why?

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