The vast majority of companies do not analyze SMS marketing conversions – shows our report “SMS Communication in Poland”. Those who care about the campaigns' effectiveness measure it using the CTR (Click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should be considered to call a campaign successful? Read about KPI in SMS marketing.

Welcome to the next part of SMSAPI “Do it yourself” Guide. In this episode, you'll learn about the SMSAPI tool that lets you build your own customer base - SMS Newsletter. 

Welcome to the next part of the SMSAPI Do it yourself Guide. In this part, you will learn how to create, upload and import single contact or whole databases for your future campaigns. 

Did you know that 61% of people check their phones within five minutes after waking up? We do shopping on public transportation, looking for discounts and checking products on Instagram - with our noses in our phones. Isn’t it a great chance to send SMS with a significant discount to help the customer to make the purchase happen? Discover 4 simple steps to begin your journey with SMS messaging!

It might be counterintuitive, but yes, customers will unsubscribe from your databases, both e-mail and SMS. It is a natural trend, and if you look at it in the perspective of permission marketing, it can bring more benefits than the potential losses. Why?

Why keeping your contacts base always up-to-date, with all essential data like name, sex, age or address, gives you a huge advantage when creating SMS campaigns? Because you can use that information to personalize your campaigns! Read the basic know-how on to personalize SMS messages.