e-commerce

Omnichannel Approach to Customer Experience: The Future of E-commerce

Omnichannel Approach to Customer Experience: The Future of E-commerce

The way we buy and sell is changing. Gone are the days of shopping in brick-and-mortar stores or waiting for your order to arrive by mail. Today’s consumers want to shop whenever they want, wherever they want – and retailers have responded with new strategies that deliver a seamless customer experience across channels.

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6 Mobile Marketing Strategies

6 Mobile Marketing Strategies

The usage of mobile devices has seen a steady rise during the past years, and that trend doesn’t seem to stop: it is predicted that nearly 72% of people will use their smartphones to access the internet by 2025. This represents huge opportunities for marketers around the world, who can, through the right tools and strategies, […]

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2020 Report: E-commerce from a Perspective of Communication with Clients

2020 Report: E-commerce from a Perspective of Communication with Clients

Welcome to the summary of the 2020 e-commerce report! For most, last year meant changes, both in terms of earning and spending habits. Together with Shoper we have conducted two studies testing the relation between e-shops and their clients in the scope of the communication practices.

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SMS Marketing en el comercio electrónico: guía fundamental

SMS Marketing en el comercio electrónico: guía fundamental

El mensaje SMS: un verdadero clásico. Podrás pensar que en el comercio electrónico moderno no hay lugar para este tipo de soluciones, pero resulta que en algunos casos termina siendo una herramienta mucho más eficaz que las demás formas de comunicación con cliente. Notificaciones instantáneas, estados de entrega y mantenimiento de conversaciones bidireccionales: ese es el […]

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SMS Marketing in E-commerce – Ultimate Guide

SMS Marketing in E-commerce – Ultimate Guide

Good old school SMS. You probably think there’s no place for such a thing of the past in modern e-commerce, but it turns out that it is much more effective than other ways of communication with the client in some situations. Instant notifications, delivery statuses and engaging two-way conversations – this is the power of SMS messages. It seems like 160 characters make […]

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SMS commerciali – 4 modi per usare la messaggistica automatizzata [GUIDA]

SMS commerciali – 4 modi per usare la messaggistica automatizzata [GUIDA]

La comunicazione via SMS è molto più della semplice messaggistica orientata alle vendite. Scopri come la tua azienda può beneficiare della messaggistica automatizzata. Gli SMS commerciali sono considerati uno standard negli ambiti dell’e-commerce e dell’assistenza clienti, ma possono rivelarsi utilissimi anche in altri contesti. Di seguito, ti esporremo alcune casistiche d’utilizzo tipiche, chiarendo come sia […]

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