Knowledge
Combining SMS marketing theory and practice – discover the newest trends and business applications of A2P SMS and other mobile communication channels.
KnowledgeCode of Good Practice: SMS Advertising
Mobile marketing utilizing bulk SMS is a very efficient method of reaching a wide range of consumers as well as relationship building. There are certain rules you should abide by though. Following them results not only in increased conversions but also help you to refine your target groups.
Read more
KnowledgeIt’s Only an SMS but I Like It ?
When was the last time you’ve received an SMS? This morning, an hour ago, a minute ago? According to a recent study, more than 90 percent of people read their text messages just after receiving them. Just think about how could your company benefit from this exceptionally high and fast open rate?
Read more
KnowledgeTiming Is The Key – About SMS in Human Resources Management and Quality Control
Welcome to an interview with Robert Majer – marketing manager at Exact Systems. We talk about the modern approach to human resources management and quality control. The focus is on the speed of reaction to crises, reliability of solutions and the role of SMS communication in the company employing over 5500 controllers in factories all […]
Read more
KnowledgeHow to Accurately Measure the Effectiveness of SMS Campaigns?
The Nielsen study says that as many as 46% of people who receive an SMS make a purchase afterwards. According to our research, a direct response to a message sent to a naturally built database ranges from 15 to 40 per cent. How to measure the exact effectiveness of SMS marketing?
Read more
Knowledge3 pasos para crear una base de datos de consumidores para campañas del SMS marketing
¿Has oído del Principio de Pareto? Dice que el 80 por ciento de tu negocio proviene del 20 por ciento de tus clientes. Sin conocimiento de tus clientes puede ser el error más caro que has cometido. Para llegar a tu público objetivo y multiplicar el ROI de campañas de marketing, debes crear tu propia […]
Read more
KnowledgeEkspedycja Express – Adventurous Holidays and Reliable Communications
Summer break! Some like it served on a silver plate in a 5-star hotel, others prefer a thrill of competition and allure of unknown. No matter which one you fancy, proper communication is essential. Whether is between a bartender and holiday-goer or a racing hitchhiker and race organizer. Today, we talk with Tomasz Pietruszka – […]
Read more
