Knowledge
Combining SMS marketing theory and practice – discover the newest trends and business applications of A2P SMS and other mobile communication channels.
KnowledgeTiming Is The Key – About SMS in Human Resources Management and Quality Control
Welcome to an interview with Robert Majer – marketing manager at Exact Systems. We talk about the modern approach to human resources management and quality control. The focus is on the speed of reaction to crises, reliability of solutions and the role of SMS communication in the company employing over 5500 controllers in factories all […]
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KnowledgeHow to Accurately Measure the Effectiveness of SMS Campaigns?
The Nielsen study says that as many as 46% of people who receive an SMS make a purchase afterwards. According to our research, a direct response to a message sent to a naturally built database ranges from 15 to 40 per cent. How to measure the exact effectiveness of SMS marketing?
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Knowledge3 pasos para crear una base de datos de consumidores para campañas del SMS marketing
¿Has oído del Principio de Pareto? Dice que el 80 por ciento de tu negocio proviene del 20 por ciento de tus clientes. Sin conocimiento de tus clientes puede ser el error más caro que has cometido. Para llegar a tu público objetivo y multiplicar el ROI de campañas de marketing, debes crear tu propia […]
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KnowledgeEkspedycja Express – Adventurous Holidays and Reliable Communications
Summer break! Some like it served on a silver plate in a 5-star hotel, others prefer a thrill of competition and allure of unknown. No matter which one you fancy, proper communication is essential. Whether is between a bartender and holiday-goer or a racing hitchhiker and race organizer. Today, we talk with Tomasz Pietruszka – […]
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KnowledgeCustomer Service — Frequently Asked Questions (FAQ)
What’s the deal with sender names? How to receive replies from your customers? What’s required to sign up to the SMS platform? We have collected all common, yet not so simple, questions and asked Sylwia Subotowicz (our head of Customer Service at SMSAPI.com) to answer them all!
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KnowledgeGlossary of SMS Marketing
Know the essential SMS marketing knowledge starting with the most popular terms and acronyms. In the first episode of our educational series, we focus on technical terms — everything you need to know about the SMS sending system.
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