SMSAPI Blog

Mobile Communication and SMS Marketing Explained

How to get conversion from 160 characters? Discover successful bulk SMS campaigns, automated text messaging and other applications of mobile communication channels for companies.

Mobile CTG test done easily at-home – interview with Carebits

Mobile CTG test done easily at-home – interview with Carebits

Cardiotocography (CTG) is one of the important examinations that pregnant women should do. Since recently, it can be done at home, without a tedious trip to the hospital. We are talking with Eugeniusz Formaniuk from Carebits – polish-based global producer of mobile CTG examination devices.

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SMS, e-mail or push notification? (infographic)

SMS, e-mail or push notification? (infographic)

SMS, e-mail or push notification - which tool is best suited to lead marketing campaigns and communicate with customers?

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3 Simple Steps to Create a Unique Consumer Database for Your SMS Marketing Campaign

3 Simple Steps to Create a Unique Consumer Database for Your SMS Marketing Campaign

Have your heard about the Pareto Principle? It says that 80 percent of your business comes from 20 percent of your clients. Not knowing your customers might be the most expensive mistake you have made. To reach your target audience and multiply ROI of marketing campaings, you should build your own exclusive database.

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Expert says: Customer Experience Over The Phone: Delight Your Audience

Expert says: Customer Experience Over The Phone: Delight Your Audience

If you run a business, then you probably already know the importance of customer experience. For every company, having satisfied customers is half the battle to success. Meeting their needs both in terms of the products or services offered and customer experience will be very beneficial for business. Providing a high level of after-sales service […]

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How to Receive SMS Online? 2-Way SMS Communication (quick guide)

How to Receive SMS Online? 2-Way SMS Communication (quick guide)

Texting to your clients is one thing, but did you know you can receive SMS from them as well? This quick guide is an introduction to 2-way SMS communication. You’ll learn how and where to use Long and Short codes to build engagement and increase the number of customers in your contact database. Find how […]

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Emojis in SMS Marketing and Business Communication

Emojis in SMS Marketing and Business Communication

Since a few days you can use ‪‎emoji‬ in your SMS‬ created and send via ‪‎SMSAPI‬ customer panel. Still – not many brands use such feature, that’s why it’s a perfect way to differentiate your business from the competition. While adding emoji, remember that it uses as much as special character in SMS – so in 1 SMS with 70 characters you can put 35 emojis.

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