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Why? In the long living project, I was working at, the portion of frontend javascript code was dependent on a mix of bower packages and node modules that were concatenated into a bundle using grunt. We decided to migrate away from Bower as it was an unneeded dependency, introduced potential security hole (which turned out to be true, see tweet below) and added complexity the overall build process.

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“Οι άνθρωποι δεν αγοράζουν αυτό που κάνεις, αλλά το γιατί το κάνεις” ~ Simon Sinek. Πριν ξεκινήσετε το ταξίδι σας με το SMS marketing θα πρέπει πρώτα να ανακαλύψετε το γιατί και να καταστρώσετε ένα λεπτομερές σχέδιο στόχους και metrics επιτυχίας (s.m.a.r.t. goals & MOSes). Κάθε ενέργειά σας πρέπει να έχει έναν λόγο και εμείς σας παρουσιάζουμε 6 επιχειρήματα που θα σας πείσουν ότι η επικοινωνία μέσω SMS ταιριάζει στο δικό σας brand.

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The vast majority of companies do not analyze conversions from SMS marketing - shows our last year report “SMS Communication in Poland”. Those who care about the effectiveness of the campaign, measure it using the CTR (Click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should be considered to call a campaign successful?

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SMSAPI Permission Marketing SMS

What’s the permission marketing and why it is so important to remember about the consent which goes further than checkboxes? It's a matter of respect for privacy, time and a common sense. Without them you will be forever stuck on a spam heap. Finally, how can you use this knowledge in your company’s communication? 

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Plusieurs mois se sont écoulés depuis l'entrée en vigueur de la nouvelle réglementation RGPD. Bien qu’une multitude de ressources soient mis à disposition, nous continuons à recevoir énormément de questions à son sujet. Dans le cadre de cette FAQ SMS API, nous avons décidé de répondre aux questions les plus fréquemment posées.

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Quali sono gli aspetti più importanti del marketing SMS? Scrivere contenuti coinvolgenti, selezionare il giusto gruppo di target, soddisfare le preferenze del pubblico di riferimento e la sua privacy. In altre parole, conformarsi alle linee guida dei contenuti e dei permessi per il marketing. La comunicazione via SMS realizzata dall’azienda Gino Rossi è un esempio di marketing multicanale coerente e ragionato.

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