The unspecified date of RCS launch across Europe is cooling the market enthusiasm and makes us look for other technologies that will enrich the contact of brands with customers. Noteworthy is conversational messaging, which combines rich media channels - Messenger, RCS and the webchat. Will these solutions help in the faster implementation of RCS in the world?
17 May, 2018
In the last quarter of 2017 we've asked nearly 200 business representatives: How do you benefit from SMS communication on the daily basis? Survey was conducted in more than 20 industries and gave us a perspective about condition of SMS communication in B2B sector in Poland. Let me present you the main findings on the research.
21 March, 2018
Today's twenty-year-olds aspire to be in constant touch with their friends and families, it's important for them to communicate fast, like here and now and through images. It's possible to meet all of these demands with... an old, good SMS message.
6 February, 2018
Happy birthday to SMS! This year we celebrate 25. anniversary of the first SMS sent. Since the time mobile communicaton has evolved diametrically. What is also different, we have changed the way we perceive information. Today we need more than words - we express our minds and feelings with high-quality images, group conversations, we want to know anyone who talks to us, preferably with video streaming.
5 December, 2017
SMS messages are one of the most effective way of communication at every stage of the purchasing process - doubtlessly. SMS supports sales and customer service activities - as long as the campaign is well-prepared. This article is a lesson of using power of SMS marketing at different steps of communication with a customer.