In the times of omnipresent technology, we receive an enormous amount of information from far and near – no matter if we want it or not. Colourful billboards, product placement while watching your favourite series or looped video full of ads – the man on the street is inundated with 100 messages a day. However, one can remember just 10% of them. There's a way to bypass the clutter.

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Did you know that 61% of people check their phones within five minutes after waking up? We do shopping on public transportation, looking for discounts and checking products on Instagram - with our noses in our phones. Isn’t it a great chance to send SMS with a significant discount to help the customer to make the purchase happen? Discover 4 simple steps to begin your journey with SMS messaging!

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Good old school SMS. You probably think there’s no place for such a thing of the past in modern e-commerce, whereas it turns out that in some situations it is much more effective than other ways of communication with the client. Instant notifications, delivery statuses and engaging two-way conversations – this is the power of SMS messages. It seems like 160 characters make a real difference. 

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It might be counterintuitive, but yes, customers will unsubscribe from your databases, both e-mail and SMS. It is a natural trend, and if you look at it in the perspective of permission marketing, it can bring more benefits than the potential losses. Why?

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Without a doubt, an SMS message is one of the most effective ways of communication at every stage of the purchasing process. Text messaging supports sales and customer service – as long as the campaign is well-prepared. This article is a lesson of using the potential of SMS marketing at different steps of business communication.

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Piotr Bartos from Insly talking about the work standards of insurance agents and SMS communication, published on SMSAPI blog

What’s the most important part of the work of the insurance agent? According to Piotr Bartos who has been active in the insurance sector for more than 15 years, it’s a proper work organization. Constant and practical improvement of the customer management process is key to effective sales. In the interview, we’re showcasing Insly, system which optimizes the workflow of insurance agents as well as communication with their clients.

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