SMSAPI Blog

Mobile Communication and SMS Marketing Explained

How to get conversion from 160 characters? Discover successful bulk SMS campaigns, automated text messaging and other applications of mobile communication channels for companies.

Emojis in SMS Marketing and Business Communication

Emojis in SMS Marketing and Business Communication

Since a few days you can use ‪‎emoji‬ in your SMS‬ created and send via ‪‎SMSAPI‬ customer panel. Still – not many brands use such feature, that’s why it’s a perfect way to differentiate your business from the competition. While adding emoji, remember that it uses as much as special character in SMS – so in 1 SMS with 70 characters you can put 35 emojis.

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SMS powered with love – get ready for Valentine’s Day!

SMS powered with love – get ready for Valentine’s Day!

How to use SMS marketing to increase sales on Valentine’s Day? SMS powered with ❤️ might be the answer if used wisely. Below you’ll find everything you need to know, examples of effective text messages, campaigns, and statistics from past years. 

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Key Performance Indicators (KPI) of SMS Marketing

Key Performance Indicators (KPI) of SMS Marketing

Most companies do not analyse SMS marketing conversions – shows our report “SMS Communication in Poland”. Those that care about the campaigns’ effectiveness measure it using the CTR (click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should you consider to call a campaign […]

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Do it Yourself #10 – Users Management [VIDEO GUIDE]

Do it Yourself #10 – Users Management [VIDEO GUIDE]

Welcome to the next part of the SMSAPI Do it yourself Guide. In this part, you will learn how to manage users of your account in the SMSAPI Customer Portal. 

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3 Ways to Send SMS: API, App and Web Portal

3 Ways to Send SMS: API, App and Web Portal

Until recently, companies had two options for SMS marketing: an integration via API or a web-based interface. Did you know you can now send bulk SMS directly from your phone? The SMSAPI mobile app is a new way to manage and send SMS campaigns. Discover three ways to engage your customers on the mobile channel!

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2020 Report: E-commerce from a Perspective of Communication with Clients

2020 Report: E-commerce from a Perspective of Communication with Clients

Welcome to the summary of the 2020 e-commerce report! For most, last year meant changes, both in terms of earning and spending habits. Together with Shoper we have conducted two studies testing the relation between e-shops and their clients in the scope of the communication practices.

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