Why? In the long living project, I was working at, the portion of frontend javascript code was dependent on a mix of bower packages and node modules that were concatenated into a bundle using grunt. We decided to migrate away from Bower as it was an unneeded dependency, introduced potential security hole (which turned out to be true, see tweet below) and added complexity the overall build process.

“Οι άνθρωποι δεν αγοράζουν αυτό που κάνεις, αλλά το γιατί το κάνεις” ~ Simon Sinek. Πριν ξεκινήσετε το ταξίδι σας με το SMS marketing θα πρέπει πρώτα να ανακαλύψετε το γιατί και να καταστρώσετε ένα λεπτομερές σχέδιο στόχους και metrics επιτυχίας (s.m.a.r.t. goals & MOSes). Κάθε ενέργειά σας πρέπει να έχει έναν λόγο και εμείς σας παρουσιάζουμε 6 επιχειρήματα που θα σας πείσουν ότι η επικοινωνία μέσω SMS ταιριάζει στο δικό σας brand.

The vast majority of companies do not analyze conversions from SMS marketing - shows our last year report “SMS Communication in Poland”. Those who care about the effectiveness of the campaign, measure it using the CTR (Click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should be considered to call a campaign successful?

What’s the permission marketing and why it is so important to remember about the consent which goes further than checkboxes? It's a matter of respect for privacy, time and a common sense. Without them you will be forever stuck on a spam heap. Finally, how can you use this knowledge in your company’s communication? 

What's the most important in SMS marketing? Surely, you have to remember about writing engaging content, selecting proper target group and abiding audience's preferences and privacy. In other words, you have to abide to content and permission marketing guidelines. SMS communication conducted by Gino Rossi company is an example of consistent and well-thought multi-channel marketing.

SMSAPI PHP client has been on market for 6 years. Ever since it has been downloaded at least 130.000 times according to Packagist statistics. That's a great success for us and encouragement that keeps us focused on our library quality every day. We would like to announce that a brand new version of SMSAPI PHP client 2.0 has been released.