El mensaje SMS: un verdadero clásico. Podrás pensar que en el comercio electrónico moderno no hay lugar para este tipo de soluciones, pero resulta que en algunos casos termina siendo una herramienta mucho más eficaz que las demás formas de comunicación con cliente. Notificaciones instantáneas, estados de entrega y mantenimiento de conversaciones bidireccionales: ese es el poder de los mensajes SMS. Parece que los 160 caracteres realmente pueden marcar la diferencia. 

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Good old school SMS. You probably think there’s no place for such a thing of the past in modern e-commerce, whereas it turns out that in some situations it is much more effective than other ways of communication with the client. Instant notifications, delivery statuses and engaging two-way conversations – this is the power of SMS messages. It seems like 160 characters make a real difference. 

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People don't buy what you do, but why you do it - Simon Sinek said. Before you start your journey with SMS marketing you should firstly discover your "why" and set up a detailed plan with MoSes (Measures of Success). Behind your actions there should always be the reason, therefore we present 6 arguments in favor of SMS communication.  

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SMS marketing is most often associated with bulk SMS. However, there are many sophisticated tools at its disposal worth getting acquainted with. It goes without saying that the efficiency of marketing in a particular channel depends on how well you know it. I will try to introduce not only the lesser-known SMS marketing tools, but I will also provide hints on what to use them for.

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