Maja Wiśniewska

PR & Content Marketing Manager at SMSAPI - global bulk SMS messaging platform. Maja is responsible for brand marketing, namely lead acquisition, client relationship, content marketing, social media, and long-term PR strategy.

SMS Personalization – How To? (guide)

SMS Personalization – How To? (guide)

Why keeping your contacts base always up-to-date, with all essential data like name, sex, age or address, gives you a huge advantage when creating SMS campaigns? Because you can use that information to personalize your campaigns! Read the basic know-how on to personalize SMS messages.

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5 SMS Marketing Tools You Might Not Have Heard About

5 SMS Marketing Tools You Might Not Have Heard About

SMS marketing is most often associated with bulk SMS. However, there are many sophisticated tools at its disposal worth getting acquainted with. It goes without saying that the efficiency of marketing in a particular channel depends on how well you know it. I will try to introduce the lesser-known SMS marketing tools and provide hints […]

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SMS in your branch: gym and fitness clubs

SMS in your branch: gym and fitness clubs

Gym and fitness clubs are great if you want to improve your shape, reduce body fat or just increase physical fitness. Most people like to take part in fitness classes or work under the eye of a personal trainer. All those activities listed above are great if done regularly. This is when the SMS communication […]

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5 habits of highly effective SMS communication

5 habits of highly effective SMS communication

From time to time, you stumble across advertisement messages that make you say “Wow, how cool is that”. It does not always matter which channel was used but the specific way it was expressed. Nutritious, engaging & useful – those are the values your customers are waiting for. How to write such messages?

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All you need to know about Real-Time Marketing

All you need to know about Real-Time Marketing

Being online means working and reacting on-the-fly. And real-time marketing is used by companies to communicate with their customers on hot topics like recent events or trends that may concern them. It’s also a great way of boosting a brand’s reach by “riding a popularity wave”. If you’re not familiar with this term – continue […]

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Your first home electronics SMS campaign (walkthrough)

Your first home electronics SMS campaign (walkthrough)

In the next episode of our guide we’ll be focusing on TV, radio and home appliances branch. This is one of the toughest branch, with many competitors, that’s why lowest price is no longer deciding factor. So what is? Customer service! If you owe an online store (or e-commerce is another sales channel), you know how important is to give your customer his order current status.

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