Maja Wiśniewska
PR & Content Marketing Manager at SMSAPI - global bulk SMS messaging platform. Maja is responsible for brand marketing, namely lead acquisition, client relationship, content marketing, social media, and long-term PR strategy.
KnowledgeSMS powered with love – get ready for Valentine’s Day!
How to use SMS marketing to increase sales on Valentine’s Day? SMS powered with ❤️ might be the answer if used wisely. Below you’ll find everything you need to know, examples of effective text messages, campaigns, and statistics from past years. Show some love with the SMS promotion!
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KnowledgeKey Performance Indicators (KPI) of SMS Marketing Strategy
These three SMS marketing KPIs (key performance indicators) will help you grow your business and improve text marketing campaigns.
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KnowledgeHow to Schedule an SMS Campaign Online?
Short, precise and valuable content? Ready! Added value for the client? Check! Content personalization? Done! But wait, aren’t you forgetting something? The time of delivery is essential and, in most situations, can determine the effectiveness of the whole campaign. In other words, choose your timing wisely!
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Knowledge3 Simple Steps to Create a Unique Consumer Database for Your SMS Marketing Campaign
Have your heard about the Pareto Principle? It says that 80 percent of your business comes from 20 percent of your clients. Not knowing your customers might be the most expensive mistake you have made. To reach your target audience and multiply ROI of marketing campaings, you should build your own exclusive database.
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KnowledgeEmojis in SMS Marketing and Business Communication
Since a few days you can use emoji in your SMS created and send via SMSAPI customer panel. Still – not many brands use such feature, that’s why it’s a perfect way to differentiate your business from the competition. While adding emoji, remember that it uses as much as special character in SMS – so in 1 SMS with 70 characters you can put 35 emojis.
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KnowledgeBenefits of the short URLs in SMS messaging
Although an ordinary SMS message contains only 160 characters, you can easily add more content with short URLs.
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