Author entries:

PR & Content Marketing Manager at SMSAPI - global bulk SMS messaging platform. Maja is responsible for brand marketing, namely lead acquisition, client relationship, content marketing, social media, and long-term PR strategy.
Text emoji in SMS marketing

Since a few days, you can use ‪‎emoji‬ in your SMS‬ created and send via ‪‎SMSAPI‬ Customer Portal. Still – not many brands use such a feature, that’s why it’s a perfect way to differentiate your business from the competition. See how to use emoticons and emojis in SMS communication.

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Valentine SMS Campaign

How to use SMS marketing to increase sales on Valentine's Day? SMS powered with ❤️ might be the answer if used wisely. Below you'll find everything you need to know, examples of effective text messages, campaigns, and statistics from past years. 

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Key performance indicators (KPI) of SMS marketing

The vast majority of companies do not analyze SMS marketing conversions – shows our report “SMS Communication in Poland”. Those who care about the campaigns' effectiveness measure it using the CTR (Click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should be considered to call a campaign successful? Read about KPI in SMS marketing.

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Christmas SMS inspirations

The holiday season is in its full, and brands are doing what they can to attract the customers. It’s obvious that, despite winter, this is a very hot season for all the sales departments. Everyone wants to take part in the Christmas shopping madness. It’s definitely a time to get noticed and communicate in a new way!

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SMS marketing for Black Friday 2020

Time passes by like crazy! In a few weeks from now, we will open the Christmas gifts. Though it sounds odd, colourful baubles, reindeers and “Last Christmas” totally came into play all around. The first sign of the Christmas fever is Black Friday and Cyber Monday. Your clients expect the biggest sale of the year, and they are willing to spend more in your store!

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Short URL in SMS marketing

Although ordinary SMS message contains only 160 characters, you can include there as long information as you like, graphic or even an app. How is that even possible you might ask? That’s what shortened link feature can bring. Giving it in your SMS message extends its possibilities – now your text can redirect recipient onto a website, that includes more information. Such solution combines fast delivery time and high SMS Open Rate with rich internet possibilities, that’s why it’s so efficient in all kind of marketing campaigns.

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