Maja Wiśniewska

PR & Content Marketing Manager at SMSAPI - global bulk SMS messaging platform. Maja is responsible for brand marketing, namely lead acquisition, client relationship, content marketing, social media, and long-term PR strategy.

3 Simple Steps to Create a Unique Consumer Database for Your SMS Marketing Campaign

3 Simple Steps to Create a Unique Consumer Database for Your SMS Marketing Campaign

Have your heard about the Pareto Principle? It says that 80 percent of your business comes from 20 percent of your clients. Not knowing your customers might be the most expensive mistake you have made. To reach your target audience and multiply ROI of marketing campaings, you should build your own exclusive database.

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Emojis in SMS Marketing and Business Communication

Emojis in SMS Marketing and Business Communication

Since a few days you can use ‪‎emoji‬ in your SMS‬ created and send via ‪‎SMSAPI‬ customer panel. Still – not many brands use such feature, that’s why it’s a perfect way to differentiate your business from the competition. While adding emoji, remember that it uses as much as special character in SMS – so in 1 SMS with 70 characters you can put 35 emojis.

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SMS powered with love – get ready for Valentine’s Day!

SMS powered with love – get ready for Valentine’s Day!

How to use SMS marketing to increase sales on Valentine’s Day? SMS powered with ❤️ might be the answer if used wisely. Below you’ll find everything you need to know, examples of effective text messages, campaigns, and statistics from past years. 

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Key Performance Indicators (KPI) of SMS Marketing

Key Performance Indicators (KPI) of SMS Marketing

Most companies do not analyse SMS marketing conversions – shows our report “SMS Communication in Poland”. Those that care about the campaigns’ effectiveness measure it using the CTR (click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should you consider to call a campaign […]

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Merry Christmas via SMS – how to prepare a breathtaking Holiday campaign

Merry Christmas via SMS – how to prepare a breathtaking Holiday campaign

Holiday season is in its full, and brands are doing what they can to attract their customers. It’s obvious that, despite winter, this is very hot (especially in sales) season. Everyone wants to take a part form this Christmas for himself. It’s definitely a time to get remembered and communicate in a new way. That’s the part when you should think about SMS, as new communication tool.

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Brace yourself, Black Friday 2021 is coming!

Brace yourself, Black Friday 2021 is coming!

Time passes by like crazy! In a few weeks from now, we will open the Christmas gifts. Though it sounds odd, colourful baubles, reindeers and “Last Christmas” totally came into play all around. The first sign of Christmas fever is Black Friday and Cyber Monday. Your clients expect the biggest sale of the year, and […]

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