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The vast majority of companies do not analyze conversions from SMS marketing - shows our last year report “SMS Communication in Poland”. Those who care about the effectiveness of the campaign, measure it using the CTR (Click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should be considered to call a campaign successful?

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The holiday season is in its full, and brands are doing what they can to attract their customers. It’s obvious that, despite winter, this is very hot (especially in sales) season. Everyone wants to take part in the Christmas shopping madness. It’s definitely a time to get remembered and communicate in a new way. That’s the part when you should think about SMS, as a new communication tool.

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LINK Mobility Group AS enters the UK market by acquiring HSL Mobile

LINK Mobility Group AS (“LINK”), Europe’s leading and fastest growing provider of B2C mobile messaging and mobile services, has today entered into a definitive agreement for the acquisition of UK mobile messaging company Hay Systems Ltd (“HSL Mobile”).

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Time passes by like crazy! In a few weeks from now, we will open the Christmas gifts. Though it sounds odd, colorful baubles, reindeers and “Last Christmas” totally came into play all around. The first sign of the Christmas fever is Black Friday and Cyber Monday – between 23. and 26. of November. Your clients expect the biggest sale of the year and they are willing to spend more in your store.

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“Merry Christmas” - such wishes were sent on December 3 in 1992 to Rica Jarvis, director of Vodafone on his Orbitel 901 from British engineer Neil Papworth. It was the first SMS sent in the history. How has this old-schooled communication channel become this popular worldwide?

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Did you know that 61% of people check their phones within… 5 minutes after waking up? We do shopping on public transportation, looking for discounts and checking products on Instagram - with our noses in our phones. Isn’t it a great chance to send SMS with a great discount to help the customer to make the purchase happen? Discover 4 simple steps to begin your journey with SMS messaging!

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