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PR & Content Marketing Manager at SMSAPI - global bulk SMS messaging platform. Maja is responsible for brand marketing, namely lead acquisition, client relationship, content marketing, social media, and long-term PR strategy.

Time passes by like crazy! In a few weeks from now, we will open the Christmas gifts. Though it sounds odd, colourful baubles, reindeers and “Last Christmas” totally came into play all around. The first sign of the Christmas fever is Black Friday and Cyber Monday. Your clients expect the biggest sale of the year, and they are willing to spend more in your store!

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Although ordinary SMS message contains only 160 characters, you can include there as long information as you like, graphic or even an app. How is that even possible you might ask? That’s what shortened link feature can bring. Giving it in your SMS message extends its possibilities – now your text can redirect recipient onto a website, that includes more information. Such solution combines fast delivery time and high SMS Open Rate with rich internet possibilities, that’s why it’s so efficient in all kind of marketing campaigns.

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In the times of omnipresent technology, we receive an enormous amount of information from far and near – no matter if we want it or not. Colourful billboards, product placement while watching your favourite series or looped video full of ads – the man on the street is inundated with 100 messages a day. However, one can remember just 10% of them. There's a way to bypass the clutter.

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Did you know that 61% of people check their phones within five minutes after waking up? We do shopping on public transportation, looking for discounts and checking products on Instagram - with our noses in our phones. Isn’t it a great chance to send SMS with a significant discount to help the customer to make the purchase happen? Discover 4 simple steps to begin your journey with SMS messaging!

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Good old school SMS. You probably think there’s no place for such a thing of the past in modern e-commerce, whereas it turns out that in some situations it is much more effective than other ways of communication with the client. Instant notifications, delivery statuses and engaging two-way conversations – this is the power of SMS messages. It seems like 160 characters make a real difference. 

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It might be counterintuitive, but yes, customers will unsubscribe from your databases, both e-mail and SMS. It is a natural trend, and if you look at it in the perspective of permission marketing, it can bring more benefits than the potential losses. Why?

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