Author entries:

PR & Content Marketing Manager at SMSAPI - global bulk SMS messaging platform. Maja is responsible for brand marketing, namely lead acquisition, client relationship, content marketing, social media, and long-term PR strategy.
SMSAPI SMS Marketing Time

Being online means working and reacting in “on-the-fly”. And real-time marketing is used by companies to communicate with their customers on hot topics like recent events or trends that may concern them. It's also a great way of boosting a brand's reach by "riding a popularity wave". If you’re not familiar with this term – continue reading this article and find out what RTM can do for your company!

Read More
SMS for electronics branch

Home electronics is one of the toughest marketing branches, with so many competitors, the lowest price is no longer a deciding factor. So what is? Customer service! If you own an online store, you know how important is to keep your customer updated and engaged.

Read More
SMSAPI Code of Good Practice SMS Ads

Mobile marketing utilizing bulk SMS is a very efficient method of reaching a wide range of consumers as well as relationship building. There are certain rules you should abide by though. Following them results not only in increased conversions but also help you to refine your target groups.

Read More

When was the last time you’ve received an SMS? This morning, an hour ago, a minute ago? According to a recent study, more than 90 percent of people read their text messages just after receiving them. Just think about how could your company benefit from this exceptionally high and fast open rate?

Read More
SMSAPI How to Measure the Effectiveness of SMS Campaign

The recent Nielsen study says that as many as 46% of people who receive an SMS make a purchase afterward. According to our research, a direct response to a message sent to a naturally built database ranges from 15 to 40 percent. Consider relatively low implementation costs and you will get a direct marketing tool that has one of the highest return of investment rates. How to measure the exact effectiveness of SMS marketing?

Read More
GDPR in SMS Marketing – Frequently Asked Questions [FAQ]

Many months have passed since the introduction of the new regulation. Although there are many materials to make the implementation easier, we still receive questions about GDPR in the context of SMS marketing. In this FAQ we have collected and responded to the most frequently discussed issues.

Read More