Maja Wiśniewska

PR & Content Marketing Manager at SMSAPI - global bulk SMS messaging platform. Maja is responsible for brand marketing, namely lead acquisition, client relationship, content marketing, social media, and long-term PR strategy.

Code of Good Practice: SMS Advertising

Code of Good Practice: SMS Advertising

Mobile marketing utilizing bulk SMS is a very efficient method of reaching a wide range of consumers as well as relationship building. There are certain rules you should abide by though. Following them results not only in increased conversions but also help you to refine your target groups.

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It’s Only an SMS but I Like It ?

It’s Only an SMS but I Like It ?

When was the last time you’ve received an SMS? This morning, an hour ago, a minute ago? According to a recent study, more than 90 percent of people read their text messages just after receiving them. Just think about how could your company benefit from this exceptionally high and fast open rate?

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How to Accurately Measure the Effectiveness of SMS Campaigns?

How to Accurately Measure the Effectiveness of SMS Campaigns?

The Nielsen study says that as many as 46% of people who receive an SMS make a purchase afterwards. According to our research, a direct response to a message sent to a naturally built database ranges from 15 to 40 per cent. How to measure the exact effectiveness of SMS marketing?

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GDPR in SMS Marketing – Frequently Asked Questions (FAQ)

GDPR in SMS Marketing – Frequently Asked Questions (FAQ)

Many months have passed since the introduction of the new regulation. Although there are many materials to make the implementation easier, we still receive questions about GDPR in the context of SMS marketing. In this FAQ we have collected and responded to the most frequently discussed issues.

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Better, faster, stronger – Business Gazelle 2018

Better, faster, stronger – Business Gazelle 2018

This is the fourth time in a row when we have received the Business Gazelle award. This time, however, the prize is of exceptional importance as we have never been so highly rated. We took 52. place in the nationwide Polish ranking and 6th in the Silesian region. We have therefore jumped 210 places upwards […]

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Well, it happens that we broke the record again! Summary of 2018 (infographic)

Well, it happens that we broke the record again! Summary of 2018 (infographic)

The beginning of the year is a great opportunity to sum up our achievements and important events. Apparently, we have something to celebrate, our customers have sent a record amount of SMS messages: 990 million!

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