Maja Wiśniewska

PR & Content Marketing Manager at SMSAPI - global bulk SMS messaging platform. Maja is responsible for brand marketing, namely lead acquisition, client relationship, content marketing, social media, and long-term PR strategy.

All you need to know about Real-Time Marketing

All you need to know about Real-Time Marketing

Being online means working and reacting in “on-the-fly”. And real-time marketing is used by companies to communicate with their customers on hot topics like recent events or trends that may concern them. It’s also a great way of boosting a brand’s reach by “riding a popularity wave”. If you’re not familiar with this term – […]

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Your first home electronics SMS campaign (walkthrough)

Your first home electronics SMS campaign (walkthrough)

In the next episode of our guide we’ll be focusing on TV, radio and home appliances branch. This is one of the toughest branch, with many competitors, that’s why lowest price is no longer deciding factor. So what is? Customer service! If you owe an online store (or e-commerce is another sales channel), you know how important is to give your customer his order current status.

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Code of Good Practice: SMS Advertising

Code of Good Practice: SMS Advertising

Mobile marketing utilizing bulk SMS is a very efficient method of reaching a wide range of consumers as well as relationship building. There are certain rules you should abide by though. Following them results not only in increased conversions but also help you to refine your target groups.

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It’s Only an SMS but I Like It ?

It’s Only an SMS but I Like It ?

When was the last time you’ve received an SMS? This morning, an hour ago, a minute ago? According to a recent study, more than 90 percent of people read their text messages just after receiving them. Just think about how could your company benefit from this exceptionally high and fast open rate?

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How to Accurately Measure the Effectiveness of SMS Campaigns?

How to Accurately Measure the Effectiveness of SMS Campaigns?

The Nielsen study says that as many as 46% of people who receive an SMS make a purchase afterwards. According to our research, a direct response to a message sent to a naturally built database ranges from 15 to 40 per cent. How to measure the exact effectiveness of SMS marketing?

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GDPR in SMS Marketing – Frequently Asked Questions (FAQ)

GDPR in SMS Marketing – Frequently Asked Questions (FAQ)

Many months have passed since the introduction of the new regulation. Although there are many materials to make the implementation easier, we still receive questions about GDPR in the context of SMS marketing. In this FAQ we have collected and responded to the most frequently discussed issues.

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