Maja Wiśniewska

PR & Content Marketing Manager at SMSAPI - global bulk SMS messaging platform. Maja is responsible for brand marketing, namely lead acquisition, client relationship, content marketing, social media, and long-term PR strategy.

Basics of Content Marketing in SMS Campaigns

Basics of Content Marketing in SMS Campaigns

In the times of omnipresent technology, we receive an enormous amount of information from far and near – no matter if we want it or not. Colourful billboards, product placement while watching your favourite series or looped video full of ads – the man on the street is inundated with 100 messages a day. However, one […]

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4 Baby Steps to Begin with SMS Messaging

4 Baby Steps to Begin with SMS Messaging

Did you know that 61% of people check their phones within five minutes after waking up? We do shopping on public transportation, looking for discounts and checking products on Instagram – with our noses in our phones. Isn’t it a great chance to send SMS with a significant discount to help the customer to make […]

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SMS Marketing in E-commerce – Ultimate Guide

SMS Marketing in E-commerce – Ultimate Guide

Good old school SMS. You probably think there’s no place for such a thing of the past in modern e-commerce, but it turns out that it is much more effective than other ways of communication with the client in some situations. Instant notifications, delivery statuses and engaging two-way conversations – this is the power of SMS messages. It seems like 160 characters make […]

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Let Him Go – Opt-out SMS as a Tool to Keep Your Database More Efficient!

Let Him Go – Opt-out SMS as a Tool to Keep Your Database More Efficient!

It might be counterintuitive, but yes, customers will unsubscribe from your databases, both e-mail and SMS. It is a natural trend, and if you look at it from the perspective of permission marketing, it can bring more benefits than potential losses. Why?

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AIDA in SMS Marketing –  from Awareness to Checkout

AIDA in SMS Marketing – from Awareness to Checkout

How to utilize the potential of SMS marketing at different steps of business communication?

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SMS marketing – 6 arguments for!

SMS marketing – 6 arguments for!

People don’t buy what you do, but why you do it – Simon Sinek said. Before you start your journey with SMS marketing you should firstly discover your “why” and set up a detailed plan with MoSes (Measures of Success). Behind your actions there should always be the reason, therefore we present 6 arguments in favor […]

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