Maja Wiśniewska
PR & Content Marketing Manager at SMSAPI - global bulk SMS messaging platform. Maja is responsible for brand marketing, namely lead acquisition, client relationship, content marketing, social media, and long-term PR strategy.
Basics of Content Marketing in SMS Campaigns
In the times of omnipresent technology, we receive an enormous amount of information from far and near – no matter if we want it or not. Colourful billboards, product placement while watching your favourite series or looped video full of ads – the man on the street is inundated with 100 messages a day. However, one […]
Read more4 Baby Steps to Begin with SMS Messaging
Did you know that 61% of people check their phones within five minutes after waking up? We do shopping on public transportation, looking for discounts and checking products on Instagram – with our noses in our phones. Isn’t it a great chance to send SMS with a significant discount to help the customer to make […]
Read moreSMS Marketing in E-commerce – Ultimate Guide
Good old school SMS. You probably think there’s no place for such a thing of the past in modern e-commerce, but it turns out that it is much more effective than other ways of communication with the client in some situations. Instant notifications, delivery statuses and engaging two-way conversations – this is the power of SMS messages. It seems like 160 characters make […]
Read moreLet Him Go – Opt-out SMS as a Tool to Keep Your Database More Efficient!
It might be counterintuitive, but yes, customers will unsubscribe from your databases, both e-mail and SMS. It is a natural trend, and if you look at it from the perspective of permission marketing, it can bring more benefits than potential losses. Why?
Read moreAIDA in SMS Marketing – from Awareness to Checkout
How to utilize the potential of SMS marketing at different steps of business communication?
Read moreSMS marketing – 6 arguments for!
People don’t buy what you do, but why you do it – Simon Sinek said. Before you start your journey with SMS marketing you should firstly discover your “why” and set up a detailed plan with MoSes (Measures of Success). Behind your actions there should always be the reason, therefore we present 6 arguments in favor […]
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