Although ordinary SMS message contains only 160 characters, you can include there as long information as you like, graphic or even an app. How is that even possible you might ask? That’s what shortened link feature can bring. Giving it in your SMS message extends its possibilities – now your text can redirect recipient onto a website, that includes more information. Such solution combines fast delivery time and high SMS Open Rate with rich internet possibilities, that’s why it’s so efficient in all kind of marketing campaigns.

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In the times of omnipresent technology, we receive an enormous amount of information from far and near – no matter if we want it or not. Colourful billboards, product placement while watching your favourite series or looped video full of ads – the man on the street is inundated with 100 messages a day. However, one can remember just 10% of them. There's a way to bypass the clutter.

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Without a doubt, an SMS message is one of the most effective ways of communication at every stage of the purchasing process. Text messaging supports sales and customer service – as long as the campaign is well-prepared. This article is a lesson of using the potential of SMS marketing at different steps of business communication.

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People don't buy what you do, but why you do it - Simon Sinek said. Before you start your journey with SMS marketing you should firstly discover your "why" and set up a detailed plan with MoSes (Measures of Success). Behind your actions there should always be the reason, therefore we present 6 arguments in favor of SMS communication.  

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SMSAPI How to Measure the Effectiveness of SMS Campaign

The recent Nielsen study says that as many as 46% of people who receive an SMS make a purchase afterward. According to our research, a direct response to a message sent to a naturally built database ranges from 15 to 40 percent. Consider relatively low implementation costs and you will get a direct marketing tool that has one of the highest return of investment rates. How to measure the exact effectiveness of SMS marketing?

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The vast majority of companies do not analyze conversions from SMS marketing - shows our last year report “SMS Communication in Poland”. Those who care about the effectiveness of the campaign, measure it using the CTR (Click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should be considered to call a campaign successful?

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