conversion

Key Performance Indicators (KPI) of SMS Marketing

Key Performance Indicators (KPI) of SMS Marketing

Most companies do not analyse SMS marketing conversions – shows our report “SMS Communication in Poland”. Those that care about the campaigns’ effectiveness measure it using the CTR (click-through rate) of the link in the message, average sales increase or the percentage of discount codes used. What factors should you consider to call a campaign […]

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Benefits of the short URLs in SMS messages you didn’t even know existed

Benefits of the short URLs in SMS messages you didn’t even know existed

Although an ordinary SMS message contains only 160 characters, you can easily add more content. How is that even possible you might ask? That’s what shortened link feature can bring. Your text can redirect recipients’ to a website. This combines fast delivery time and high open rate of SMS with rich media. That’s why it’s […]

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Basics of Content Marketing in SMS Campaigns

Basics of Content Marketing in SMS Campaigns

In the times of omnipresent technology, we receive an enormous amount of information from far and near – no matter if we want it or not. Colourful billboards, product placement while watching your favourite series or looped video full of ads – the man on the street is inundated with 100 messages a day. However, one […]

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AIDA in SMS Marketing –  from Awareness to Checkout

AIDA in SMS Marketing – from Awareness to Checkout

Without a doubt, an SMS message is one of the most effective ways of communication at every stage of the purchasing process. Text messaging supports sales and customer service – as long as the campaign is well-prepared. This article is a lesson of using the potential of SMS marketing at different steps of business communication.

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SMS marketing – 6 arguments for!

SMS marketing – 6 arguments for!

People don’t buy what you do, but why you do it – Simon Sinek said. Before you start your journey with SMS marketing you should firstly discover your “why” and set up a detailed plan with MoSes (Measures of Success). Behind your actions there should always be the reason, therefore we present 6 arguments in favor […]

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How to Accurately Measure the Effectiveness of SMS Campaigns? [Guide]

How to Accurately Measure the Effectiveness of SMS Campaigns? [Guide]

The recent Nielsen study says that as many as 46% of people who receive an SMS make a purchase afterward. According to our research, a direct response to a message sent to a naturally built database ranges from 15 to 40 percent. Consider relatively low implementation costs and you will get a direct marketing tool […]

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