conversion

Key Performance Indicators (KPI) of SMS Marketing Strategy

Key Performance Indicators (KPI) of SMS Marketing Strategy

These three SMS marketing KPIs (key performance indicators) will help you grow your business and improve text marketing campaigns.

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Expert says: How to Increase Sales with Dynamic Pricing

Expert says: How to Increase Sales with Dynamic Pricing

In today’s world of commerce, using traditional product pricing methods no longer works. That is because too many factors influence the attractiveness of the price. Therefore, if you want to succeed in the e-commerce market, you need a pricing strategy that will enable you to adjust prices to market conditions. I believe that dynamic pricing […]

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Benefits of the short URLs in SMS messaging

Benefits of the short URLs in SMS messaging

Although an ordinary SMS message contains only 160 characters, you can easily add more content with short URLs.

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Basics of Content Marketing in SMS Campaigns

Basics of Content Marketing in SMS Campaigns

In the times of omnipresent technology, we receive an enormous amount of information from far and near – no matter if we want it or not. Colourful billboards, product placement while watching your favourite series or looped video full of ads – the man on the street is inundated with 100 messages a day. However, one […]

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AIDA in SMS Marketing –  from Awareness to Checkout

AIDA in SMS Marketing – from Awareness to Checkout

How to utilize the potential of SMS marketing at different steps of business communication?

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SMS marketing – 6 arguments for!

SMS marketing – 6 arguments for!

People don’t buy what you do, but why you do it – Simon Sinek said. Before you start your journey with SMS marketing you should firstly discover your “why” and set up a detailed plan with MoSes (Measures of Success). Behind your actions there should always be the reason, therefore we present 6 arguments in favor […]

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