Knowledge
Combining SMS marketing theory and practice – discover the newest trends and business applications of A2P SMS and other mobile communication channels.

SMS in your branch: gym and fitness clubs
Gym and fitness clubs are great if you want to improve your shape, reduce body fat or just increase physical fitness. Most people like to take part in fitness classes or work under the eye of a personal trainer. All those activities listed above are great if done regularly. This is when the SMS communication […]
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5 habits of highly effective SMS communication
From time to time, you stumble across advertisement messages that make you say “Wow, how cool is that”. It does not always matter which channel was used but the specific way it was expressed. Nutritious, engaging & useful – those are the values your customers are waiting for. How to write such messages?
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All you need to know about Real-Time Marketing
Being online means working and reacting on-the-fly. And real-time marketing is used by companies to communicate with their customers on hot topics like recent events or trends that may concern them. It’s also a great way of boosting a brand’s reach by “riding a popularity wave”. If you’re not familiar with this term – continue […]
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Your first home electronics SMS campaign (walkthrough)
In the next episode of our guide we’ll be focusing on TV, radio and home appliances branch. This is one of the toughest branch, with many competitors, that’s why lowest price is no longer deciding factor. So what is? Customer service! If you owe an online store (or e-commerce is another sales channel), you know how important is to give your customer his order current status.
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Code of Good Practice: SMS Advertising
Mobile marketing utilizing bulk SMS is a very efficient method of reaching a wide range of consumers as well as relationship building. There are certain rules you should abide by though. Following them results not only in increased conversions but also help you to refine your target groups.
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It’s Only an SMS but I Like It ?
When was the last time you’ve received an SMS? This morning, an hour ago, a minute ago? According to a recent study, more than 90 percent of people read their text messages just after receiving them. Just think about how could your company benefit from this exceptionally high and fast open rate?
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