Knowledge

Combining SMS marketing theory and practice – discover the newest trends and business applications of A2P SMS and other mobile communication channels.

Transactional SMS – 4 Ways to Use Automated Messaging (guide)

Transactional SMS – 4 Ways to Use Automated Messaging (guide)

SMS communication is so much more than simple sales-oriented messaging. Find out how your company can benefit from the automated text messages. Considered a standard in e-commerce and customer service, transactional SMS are also valuable for other branches. Learn about the widespread use cases and how to profit from them.

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Why hotels started to text their guests?

Why hotels started to text their guests?

The surest way to make a reputation in the hospitality industry is to keep an eye on the smallest detail. We are talking about all those tiny gestures that make a stay unforgettable. Of course, you have to deliver all that you’ve promised but going an extra mile is a completely different thing. We talk […]

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SMS in your branch: gym and fitness clubs

SMS in your branch: gym and fitness clubs

Gym and fitness clubs are great if you want to improve your shape, reduce body fat or just increase physical fitness. Most people like to take part in fitness classes or work under the eye of a personal trainer. All those activities listed above are great if done regularly. This is when the SMS communication […]

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5 habits of highly effective SMS communication

5 habits of highly effective SMS communication

From time to time, you stumble across advertisement messages that make you say “Wow, how cool is that”. It does not always matter which channel was used but the specific way it was expressed. Nutritious, engaging & useful – those are the values your customers are waiting for. How to write such messages?

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All you need to know about Real-Time Marketing

All you need to know about Real-Time Marketing

Being online means working and reacting on-the-fly. And real-time marketing is used by companies to communicate with their customers on hot topics like recent events or trends that may concern them. It’s also a great way of boosting a brand’s reach by “riding a popularity wave”. If you’re not familiar with this term – continue […]

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Your first home electronics SMS campaign (walkthrough)

Your first home electronics SMS campaign (walkthrough)

In the next episode of our guide we’ll be focusing on TV, radio and home appliances branch. This is one of the toughest branch, with many competitors, that’s why lowest price is no longer deciding factor. So what is? Customer service! If you owe an online store (or e-commerce is another sales channel), you know how important is to give your customer his order current status.

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