It might be counterintuitive, but yes, customers will unsubscribe from your databases, both e-mail and SMS. It is a natural trend, and if you look at it in the perspective of permission marketing, it can bring more benefits than the potential losses. Why?

Without a doubt, an SMS message is one of the most effective ways of communication at every stage of the purchasing process. Text messaging supports sales and customer service – as long as the campaign is well-prepared. This article is a lesson of using the potential of SMS marketing at different steps of business communication.

What’s the most important part of the work of the insurance agent? According to Piotr Bartos who has been active in the insurance sector for more than 15 years, it’s a proper work organization. Constant and practical improvement of the customer management process is key to effective sales. In the interview, we’re showcasing Insly, system which optimizes the workflow of insurance agents as well as communication with their clients.

Are you one of the companies reopening to business in the next few weeks? Staying in touch and keeping a communication flow with previous, existing and potential customers is more important than ever. You are also depending on your customers to take all precautions and be aware of how to stay safe and healthy for their own, yours, your employees, and other customers´ sakes.  

If you are thinking about using bulk SMS to engage with your customers, you should know that you can apply for the sender ID. It replaces the number from which messages are sent. Although the customers won’t be able to reply to such messages, branded SMS have indisputable advantages. Find out how to use sender IDs in the mobile communication of your company.

People don't buy what you do, but why you do it - Simon Sinek said. Before you start your journey with SMS marketing you should firstly discover your "why" and set up a detailed plan with MoSes (Measures of Success). Behind your actions there should always be the reason, therefore we present 6 arguments in favor of SMS communication.