Michal Kulis
Content marketer at SMSAPI, copywriter loving photography, animation and long walks.
News and Reports2020 Report: E-commerce from a Perspective of Communication with Clients
Welcome to the summary of the 2020 e-commerce report! For most, last year meant changes, both in terms of earning and spending habits. We have conducted two studies testing the relationship between e-shops and their clients in communication practices.
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Success StoriesiQueue – Smart Ticket Management System with SMS Authentication
Although SMS communication is in most cases a business-only solution, there are some notable exceptions. One of them is the iQueue project. Created by a group of Portuguese students, the iQueue app is a smart answer to ticket collecting. As expected from an eco- and mobile-friendly solution, it uses an SMS authentication. But there’s more […]
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KnowledgeWhatsApp Business API – what it is, and how to use the new communication channel?
Discover WhatsApp Business API, a solution that will expand and upgrade your B2C communication. Read how to implement and use one of the most popular online communicators as a business solution.
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KnowledgeHow not push a wheelbarrow with square wheels? SMS for the Insly insurance agents
What’s the most critical part of the work of the insurance agent? According to Piotr Bartos, who has been active in the insurance sector for more than 15 years, it’s a proper work organisation. Constant and practical improvement of the customer management process is key to effective sales. In the interview, we’re showcasing Insly, a […]
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KnowledgeCrisis communication management via SMS message
Why in the era of ubiquitous messengers and social media, do brands prefer to send the most critical updates via SMS? The old standard of text messages helps public institutions, offices, and companies to effectively communicate safety and health matters. Its huge advantage is immediate, direct access, without the need for an Internet connection or […]
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KnowledgeSMS commerciali – 4 modi per usare la messaggistica automatizzata (guida)
La comunicazione via SMS è molto più della semplice messaggistica orientata alle vendite. Scopri come la tua azienda può beneficiare della messaggistica automatizzata. Gli SMS commerciali sono considerati uno standard negli ambiti dell’e-commerce e dell’assistenza clienti, ma possono rivelarsi utilissimi anche in altri contesti. Di seguito, ti esporremo alcune casistiche d’utilizzo tipiche, chiarendo come sia […]
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