Michal Kulis

Content marketer at SMSAPI, copywriter loving photography, animation and long walks.

UTM parameters in SMS campaign – monitoring in Google Analytics

UTM parameters in SMS campaign – monitoring in Google Analytics

Parameters, codes, tags – UTM has many names, but one thing remains the same: it is a building block of many online marketing activities. This easy-to-use system is a common source of knowledge about user behaviour. See how to implement links with UTM in your SMS campaign. Find out what it is and how can […]

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Mobile CTG test done easily at-home – interview with Carebits

Mobile CTG test done easily at-home – interview with Carebits

Cardiotocography (CTG) is one of the important examinations that pregnant women should do. Since recently, it can be done at home, without a tedious trip to the hospital. We are talking with Eugeniusz Formaniuk from Carebits – polish-based global producer of mobile CTG examination devices.

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How to Receive SMS Online? 2-Way SMS Communication (quick guide)

How to Receive SMS Online? 2-Way SMS Communication (quick guide)

Texting to your clients is one thing, but did you know you can receive SMS from them as well? This quick guide is an introduction to 2-way SMS communication. You’ll learn how and where to use Long and Short codes to build engagement and increase the number of customers in your contact database. Find how […]

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3 Ways to Send SMS: API, App and Web Portal

3 Ways to Send SMS: API, App and Web Portal

Until recently, companies had two options for SMS marketing: an integration via API or a web-based interface. Did you know you can now send bulk SMS directly from your phone? The SMSAPI mobile app is a new way to manage and send SMS campaigns. Discover three ways to engage your customers on the mobile channel!

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2020 Report: E-commerce from a Perspective of Communication with Clients

2020 Report: E-commerce from a Perspective of Communication with Clients

Welcome to the summary of the 2020 e-commerce report! For most, last year meant changes, both in terms of earning and spending habits. We have conducted two studies testing the relationship between e-shops and their clients in communication practices.

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iQueue – Smart Ticket Management System with SMS Authentication

iQueue – Smart Ticket Management System with SMS Authentication

Although SMS communication is in most cases a business-only solution, there are some notable exceptions. One of them is the iQueue project. Created by a group of Portuguese students, the iQueue app is a smart answer to ticket collecting. As expected from an eco- and mobile-friendly solution, it uses an SMS authentication. But there’s more […]

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