Knowledge

Combining SMS marketing theory and practice – discover the newest trends and business applications of A2P SMS and other mobile communication channels.

SMS Marketing in E-commerce – Ultimate Guide

SMS Marketing in E-commerce – Ultimate Guide

Good old school SMS. You probably think there’s no place for such a thing of the past in modern e-commerce, but it turns out that it is much more effective than other ways of communication with the client in some situations. Instant notifications, delivery statuses and engaging two-way conversations – this is the power of SMS messages. It seems like 160 characters make […]

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Let Him Go – Opt-out SMS as a Tool to Keep Your Database More Efficient!

Let Him Go – Opt-out SMS as a Tool to Keep Your Database More Efficient!

It might be counterintuitive, but yes, customers will unsubscribe from your databases, both e-mail and SMS. It is a natural trend, and if you look at it from the perspective of permission marketing, it can bring more benefits than potential losses. Why?

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AIDA in SMS Marketing –  from Awareness to Checkout

AIDA in SMS Marketing – from Awareness to Checkout

How to utilize the potential of SMS marketing at different steps of business communication?

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How not push a wheelbarrow with square wheels? SMS for the Insly insurance agents

How not push a wheelbarrow with square wheels? SMS for the Insly insurance agents

What’s the most critical part of the work of the insurance agent? According to Piotr Bartos, who has been active in the insurance sector for more than 15 years, it’s a proper work organisation. Constant and practical improvement of the customer management process is key to effective sales. In the interview, we’re showcasing Insly, a […]

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Getting #BackToBusiness and How to Notify Your Customer with SMS

Getting #BackToBusiness and How to Notify Your Customer with SMS

Are you one of the companies reopening to business in the next few weeks? Staying in touch and keeping a communication flow with previous, existing, and potential customers is more important than ever. You also depend on your customers to take all precautions and be aware of staying safe and healthy for their own, yours, […]

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SMS marketing – 6 arguments for!

SMS marketing – 6 arguments for!

People don’t buy what you do, but why you do it – Simon Sinek said. Before you start your journey with SMS marketing you should firstly discover your “why” and set up a detailed plan with MoSes (Measures of Success). Behind your actions there should always be the reason, therefore we present 6 arguments in favor […]

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